Best SEO Interview Question


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Best SEO Interview Question

  1. 1. The process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. SEO is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is aimed at achieving the highest position practically possible in the organic listings on the search engine results pages. To do this you need to define a list of key phrases to work with. It is the art of getting ranked on Google, Yahoo and MSN for the keywords/phrases relevant to your site. And Read here: 2. Describe briefly your general SEO experience? I am working on both OnPage optimization and Offpage optimization. In On page optimization I manage Meta Title, MetaTags (Met Keyword, MetaDiscription), Keyword Suggestion, and Contents Suggestion. And In Off page Optimization Link Building like: - Directory submission, Article submission, Bookmarking (Tagging), Forums Posting, Classified, PR Submission, Search Engine Submission, Creation & submission of Blog, RSS Submission. 3. What do you mean by Robots.txt File? A text file present in the root directory of a site which is used to control which pages are indexed by a robot and which pages are not indexed by a robot or a spider. A text file kept in the root of a website. It tells robots, spiders and crawlers where they are allowed to go and not allowed to go on a website. Search engine robots will check a special file in the root of each server called robots.txt, which is, as you may guess, a plain text file (not HTML). Robots.txt implements the Robots Exclusion Protocol, which allows the web site administrator to define what parts of the site are off-limits to specific robot user agent names. Web administrators can disallow access to cgi, private and temporary directories, for example, because they do not want pages in those areas indexed. Entry Meaning User-agent: * The asterisk (*) in the User-agent field is shorthand for "all robots".
  2. 2. Disallow: Because nothing is disallowed, everything is allowed. User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /private/ In this example, all robots can visit every directory except the three mentioned. User-agent: BadBot Disallow: / In this case, the BadBot robot is not allowed to see anything. The slash is shorthand for "all directories" The User Agent can be any unique substring, and robots are not supposed to care about capitalization. User-agent: BadBot Disallow: / The blank line indicates a new "record" - a new user agent command. BadBot should just go away. All other robots can see everything except the "private" folder. User-agent: * Disallow: /private/ User-Agent: Googlebot-Image Disallow: /images/ That will work if you are very organized and keep all your images strictly in the images folder. User-Agent: Googlebot-Image Disallow: / This one will prevent the Google image bot from indexing any of your images, no matter where they are in your site. 4. Finally, you have two pages called content1.html and content2.html, which are optimized for Google and Lycos respectively. So, you want to hide content1.html from Lycos (The Lycos spider is called T-Rex): User-Agent: T-Rex Disallow: /content1.html and content2.html from Google. User-Agent: Googlebot Disallow: /content2.html Specific Special Bots:
  3. 3. Google Image Yahoo MM MSN PicSearch SingingFish Yahoo Blogs googlebot-image yahoo-mmcrawler psbot asterias yahoo-blogs/v3.9 4. Could you briefly explain the Page Rank algorithm? In the context of search engines, it is the mathematical programming system used to determine which web pages are displayed in search results. A search engine algorithm is made up of many individual criteria set by a specific search engine used to rank individual pages of a web site. There are many criteria such as: Title Meta description Meta keywords Image alt tags Body text Inbound link text Domain name Heading tags Filename Phrases in bold or italics What other sites are linking to that page The importance of linking sites rated by the search engine 5. What your opinion of Page Rank (Page Rank)? It measure not only how many link point to a website but the Quality of the sites also providing the links. Each Search Engine uses there own criteria to be given the page rank. 6. What do you mean by Google Analytics? Google Analytics is a free service provided by Google that Generates Default Status of the visitors of the web sites. Google Analytics is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc. Features Include: *Updates in less than one hour *Users can add up to 50 websites *Integration with Google Adwords *User friendly interface - Dashboard format
  4. 4. 7. What is a Quality Link? In fact, a quality link is a link from a page having a strong popularity, i.e. good Page Rank in the case of Google. This said there are two other significant criteria: the number of links and the context of the linking page. More precisely, the format of the link must comply with some rules to be optimal. 8. What is Link Exchange? Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask to do a link exchange. Also visiting webmaster discussion boards which offer a dedicated link exchange forum where webmasters can request a link exchange be it of a certain category or open to anybody. 9. What is the age of your domain? Check your domain in Domain age check tool. Domain check Tools  No. 1 2 3 4 Domain Name Age on 10 April 2009 4 Years, 5 Months, 17 days. 9 Years, 9 Months, 21 days. 9 Years, 7 Months, 29 days. 8 Years, 9 Months, 18 days. old old old old 10. How you search your home page keyword? To match with our competitors site’s keyword and by digital point (keyword suggestion tool). 11. What is Link Building & Type of Link Building? The process of creating inbound links to owns website that’s called link building. Link building is a powerful way to get your website higher up the search engines. Link building is a program of seeking out and building up the link popularity of a site from other relevant and authority sites. It also includes finding relevant sites to offer as a resource to visitors to your site. Types of Link Building:One way Link Building: Two way Link Building: Three way Link Building: - A  B, (Dir Sub, Bookmarking, Article) A  B, B  A, (Reciprocal Linking) A  C, C  B, B  A
  5. 5. 12. What do you mean by Crawling (Crawled) and Indexing (Index)? Crawling: Search Engine Program (robot or spider) goes out to retrieve the data such as Web pages, PDF files, Video files, and Images etc. this process of data collection is often referred to as crawling a web page. Indexing: The Search Engine gathers the Data for crawling like web pages, pdf files, video files, images etc. and put it into a database. This is called Indexing. What do you mean by Google Cache & Google Crawled? Cache: Copy of a web page stored by a search engine. When you search the web you are not actively searching the whole web, but are searching files in the search engine index. Crawled: 13. What is W3C (World Wide Web Consortium)? The W3C (World Wide Web Consortium) is the international standards body. It was established in 1994. That defines web standards and specifications. 14. What tool do you normally use for SEO? Page rank tool: - / Keywords Suggestion Tools: - Word Tracker Tool. Overture, Google Analytical Tool, Link Harvester Tool. Word Tracker Tool is a paid tool. Overture and Word tracker are the parts of 15. What is an Affiliate link? An affiliate link is a URL that contains your unique affiliate id. Each time you refer a visitor to the website with this affiliate link, our system tracks their actions and you are paid a commission based on their purchase amount. Jab hum apni site ki marketing Kisi doosri site ke through karwate hain or unki site par hamari site ka search engine hota hai or iske liye hame affiliate site ko commission pay karna hota hai. 16. What’s the difference between Page Rank and Toolbar Page Rank? Internally Page Rank is constantly updated while toolbar Page Rank is updated every 2-3 months. Toolbar Page Rank is a single digit integer while the internally calculated Page Rank is more like a floating-point number. 17. In Google Lore - what are ‘Hilltop’, ‘Florida’, and ‘Big Daddy’? (These are Google Update) Hilltop: An old and often contested algorithm that calculates Page Rank based on expert documents and topical relevancy. The theory behind it was to decrease the possibility of manipulation from buying high PR links from off topic pages. This was implemented during the Florida update. Florida: The highly controversial update implemented by Google in November of 2003, much to the chagrin of many seasonal retail properties. There were several theories as to
  6. 6. what was included in this update; over optimization filter, competitive term filter, and the Hilltop algorithm. This update had catastrophic results on many web merchants. Big Daddy/BigDaddy: A test data center used by Google to preview algorithm changes. This information was made public around November of 2005 by Matt Cutts and allowed marketers to preview upcoming SERP’s. 18. Do you operate any blog? Yes, Right now I am operating three blog that are: 19. Search Engine Algorithm? There are basically three types of search engines: Those that are powered by robots (called crawlers; ants or spiders) 20. What industry sites, blogs, and forums do you regularly read? 21. What is Social media optimization SMO? Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or You Tube videos. Social media optimization is related to search engine marketing (SEM), but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati. Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence. 22. What is Web Analytics? Web Analytics – The process of collection, measurement and analysis of user activity on a website to understand and help achieve the intended objective of the website. 23. Define Keyword Research Tool? It hels you research appropriate words and phrases to include in your webpage's body text to aid in promotion. Simply enter the sort of word of phrase you wish to be found under, and the tool will suggest some additional words and phrases you can think about using.
  7. 7. 24. Define keyword analysis? Keyword Analyzer will read the page you specify and give a report on what words are used, and how many times they are used. 25. What is black hat SEO? List 3 black hat SEO techniques? Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical (anaitik, beimaan) manner. These black hat SEO techniques usually include one or more of the following characteristics: Breaks search engine rules and regulations. Creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site. Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that. Black Hat SEO Techniques to Avoid Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled Learn Where And How To Put Keywords In Your Site Pages. Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers. Doorway Pages (Gateway Page): A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages. 26. List 5 link building techniques? Affiliates, internal links, external links, reciprocal links, directory links, blog link. 27. What is Search Engine Marketing (SEM)? Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings. The process of marketing a web site on search engines, including search engine optimization, submitting your site to the search engines and directories for organic listings, pay per inclusion, pay per click, banner ads or any other marketing programs offered by search engines. 28. What web analytics programs are you familiar with? Web Trends and Google Analytics. 29. List On-Page SEO factors?
  8. 8. Keywords in URL, keyword, domain name, header, description Meta tag, keyword Meta tag etc. 30. How many target keywords should a site have? 31. Do you know about Inbound Link (Back link), Outbound Link and Deep Links? Inbound Link: - A link to your site outside of your site. Eg. If Website B receives a link from any webpage of website A without having to give a link back to website A, then this link is an inbound link for website B. Or When site A links to site B, site A has an outbound link, and site B has an inbound link. (a) Inbound link - Is a link to your website. (b) Outbound link - Is a link from your website. (c) Back link - I think mean slightly different to some people, a back link can just be an inbound link, or it can be in the form of a reciprocal link. 32. What is Deep link? A link to a web page other than your index page. A link from one website to another that bypasses the second website's home page and takes the user directly to an internal page on the site. 32. What do you know about Google Alert? Google Alerts is a service offered by search engine company Google which notifies its users (by email) about the latest web and news pages of their choice. 33. What is Alt tag? The alternative text that the browser displays when the surfer does not want to or cannot see the image present in a web page. 34. I would like to check your keyword rank in a specific location (like only in USA, UK, Australia etc.) in Google search engine then what would u do? Google Data Center Check Tool 35. 36. What do you know by Instant link? Instant link is like to 3 way link. 37. What are Dead Link and 404 Error? Dead Link: A link on a web page that no longer works. A dead link occurs when a web page that the link is linking to is removed, causing a 404 error. 404 errors: The HTTP error message returned to the browser by the Web server when a requested
  9. 9. Web page is not available. The error occurs because the page no longer exists or is restricted. The 404 error can be modified by the site's Webmaster to a more user-friendly message. 38. What is Google Ad sense? Google Ad Sense is an advertising program that allows Website owners to maximize their page content in terms of SEO relevancy. It is an ad placement program administered by Google, which allows advertisers to set up text, image and video ads on their websites. 39. What is Google Adwords? Google Adwords helps Website owners advertise their online businesses on a Pay Per Click (PPC) basis. It offers site targeted advertising on several distribution scopes - on local, national and international levels. It is Google's leading advertising product and its main source of revenue. 39. MSN Ad Center? MSN offers advertising through their platform, Ad Center. I would rate their system as being similar in results to YSM — high quality traffic but lower volume than Adwords. Their platform can be a bit complicated at first, but like YSM you can benefit greatly from their traffic once your campaigns are properly set up. 40. What are 301 Redirection & 302 Redirection? The 301 redirection is a permanent redirection. It indicates that the web page/resource has moved permanently and search engine should update their information for this URL. The 302 redirect is used when a web page/resource is temporarily moved to some other page. It tells search engines that, don’t update information for this URL. Landing page optimization (LPO, also known as WebPages optimization) is the process of improving a visitor's perception of a website by optimizing its content and appearance in order to make them more appealing to the target audiences, as measured by target goals such as conversion rate. On Page Optimization: On page optimization consists on page techniques, useful tips, factors, services, modifying keywords in the content, title, description, header tags and internal linking structure, site map creation and anchor tag formation. What is the difference between normal site map and xml site map? Which language do you use for your website’s optimization? Difference between Reciprocal and Inbound link building. Reciprocal link building: Reciprocal link building is popularly known as link exchange. Webmasters would exchange links with each other in a hope to attract traffic.
  10. 10. Inbound Link Building: - While reciprocal link building involves exchange of links, inbound link building is a process that doesn’t involve exchange of links between two websites. Inbound links are also called one–way links. As the name suggests, one–way linking is building links for the website without reciprocating it. If Website A receives a link from any webpage of website B without having to give a link back to website B, then this link is an inbound link for website A. Reciprocal Link is defined as exchanging links between two sites to build link popularity, in other words both site would benefit. While inbound link is also knows as one way link, a link from other site pointing to your site. Only one site would benefit in terms of link popularity or back links. ********************************************************************** What do you mean by Search Engine and Search Engine Ranking: Search Engine is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found. Although search engine is really a general class of programs, the term is often used to specifically describe systems like Alta Vista and Excite that enable users to search for documents on the World Wide Web and USENET newsgroups. Search Engine Ranking is the position of a site on a particular search engine. Typically search engine users visit only high ranking sites, so a high position is important. Search engine ranking is a measure of the online promotional success of a web page or website. Search Engine Positioning: Typically, a search engine works by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query. Webmaster: An individual who manages a Web site. Depending on the size of the site, the Webmaster might be responsible for making sure that the web server hardware and software is running properly designing the web site, creating and updating Web pages, replying to user feedback, creating CGI scripts or monitoring traffic through the site. Internet Marketing: Internet marketing is the act of promoting products and services by increasing a web site's online visibility. Some of these promotion techniques includes: natural search engine optimization, pay per click advertising, e-mail marketing, newsletter distribution, blogging, community forums, article writing and distribution, and banner advertising. Submissions: The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page. Keywords: A word used by a search engine in its search for relevant Web pages. Keywords are used by search engines to make the page more easily searchable. Spamming: Excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
  11. 11. Doorway page: a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content. Also called a gateway page. A doorway page exists solely (only) for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyword. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms of Service of most search engines and could be grounds for banning. Meta Tags: A special HTML tag that provides information about a Web page. Unlike normal HTML tags, Meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices. It resides in the Head section of HTML or XHTML. Title Tag: This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings. The title tag must be short (6 or 7 words at most or near to 70 char. long) and keyword must be near the beginning. Meta Description Tag: Meta description is a summary of information about the web page of the web site. Meta Description Tag plays a key role in search engine optimization processes. Meta Description tag is a combination of few multiple keywords which reflect the content of the web page. Meta Description should contain Max of 30 words length or 260 characters. Meta Description is the combination of primary keyword and secondary keywords / multiple keywords. Keywords Meta tag: The keywords meta-tag is a list of key phrases, separated by commas, reflecting the most important theme of your site, and is used by search engines to find appropriate pages. Try to keep your keywords meta-tag between 200-300 characters in length (20-25 words is a good number) with the most important words and phrases contained within the first 100 characters. There are some guidelines which should follow during the creation of Meta tag according to search engine norms: Do not repeat the same words again in title tag - some search engines treat this as spamming. Ensure you have focused your keywords to reflect your pages. Always avoid to use the stop words like “a”, “and”, “or” and “that”. Always place your META tags above the SSI comment Always place your META tags between HTML’s Head section. Eg. (<head> place Meta tag elements here <head>)
  12. 12. Either don’t include your company name in the title tag or add it after few most relevant keywords, phrases into the title tag. Write different title tags for each web page of your website instead of writing a common title page for the complete site. Make sure that each title tag has relevance with the contents of that web page where it appears. Meta Description should contain Max of 30 keywords length or 260 characters. Meta Description is the combination of primary keyword and secondary keywords/multiple keywords. Don’t repeat the same keyword thrice in the Meta Description Tags. At time of writing the Meta Description tags use First letter is caps fallows lower case. Meta Description should be a couple short sentences to a couple paragraphs long. Don’t use too many spaces in Meta Title. Domain: A name that identifies one or more IP addresses. For example, the domain name represents about a dozen IP addresses. Domain names are used in URLs to identify particular Web pages. For example, in the URL, the domain name is Every domain name has a suffix that indicates which top level domain (TLD) it belongs to. There are only a limited number of such domains. For example: gov - Government agencies edu - Educational institutions org - Organizations (nonprofit) mil - Military com - commercial business net - Network organizations ca - Canada th - Thailand Because the Internet is based on IP addresses, not domain names, every Web server requires a Domain Name System (DNS) server to translate domain names into IP addresses. Image Alt Tag: HTML tag that provides alternative text when non-textual elements, typically images, cannot be displayed. The image tag is a very important tag. It directs the browser to either a gif or jpeg file. The browser then displays that image file where the command is placed. Link Popularity: Link popularity is the total number of web sites that link to your site. More on link popularity... Link Popularity is a measure of the quantity and quality of sites that link to your site. A growing number of search engines use link popularity in their ranking algorithms. Google uses it as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. Eventually every major engine will use link popularity, so developing and maintaining it are essential to your search engine placement.
  13. 13. Link Farms: A link farm consists of sites that link to other sites for the sole purpose of increasing their link popularity score. Unlike perfectly valid links to sites with related information, sites that participate in link farming contain links to totally unrelated sites. This practice is also referred to as link stuffing. Google hates link farms and labels the links they generate as spam. A website that exists purely to increase the rankings of member’s websites thorough increased link popularity. Any group of Web sites where every member site in the group links to every other member site in the group. Manual Submission: adding a URL to the search engines individually by hand. Landing page: A content-rich doorway used to receive PPC traffic. Copy is written for the visitor, not the search engine, making a sales pitch (usually — I’ve seen a few that meandered pointlessly with fake testimonials). Link baiting: The practice of creating attention-grabbing headlines and seeding links to articles on social media sites for the purpose of generating thousands of links on blogs, forums, and other sites in a very brief period of time. It is assumed that the content is link-worthy, but this is a subjective point. Keyword Density: Most search engines look for keyword density. Some search engine will only look at the first 200-400 characters of your site, and count the number of times the keyword appears. Some index a small amount of text from the top, middle, and bottom parts of your web page, and search them for keywords. Generally keyword density should be in the 6-8% range. Simply repeating the keyword will not work because some search engines consider grammar structure in their calculations. The measure of how many times a keyword is repeated compared to the overall content of a web page. If a keyword was listed 5 times out of a word count of 50 the keyword density would be 10%. Google API: You can use your Google API license key to perform automated queries on Google that complies with Google's term of service agreement. To access the Google Web APIs service, you must create a Google Account and obtain a license key. Your Google Account and license key entitle you to 1,000 automated queries per day. SERP (Search Engine Results Page): The SERP is otherwise known as the Search Engines Results Page. This is the page that users see after typing their search query into an engine. Since conversion starts at the SERP, it is an important job of the search marketer to obtain strong call-to-action listings that produce a high number of click through. SEO Copywriting: Writing specifically for web pages involves incorporating target keywords that tell the search engines what a specific web page is about. Effective SEO copywriting achieves two goals. The first one is, it creates persuasive, informative content for the web site visitor while maintaining an optimum keyword count for the search engines to index. What is link spam? People doing business on the web want their sites to show up as high as possible on the results of a search on Google, Yahoo, MSN, and other search engines for relevant keywords. To achieve that goal, some will provide good content and services, others will simply pull dirty tricks.
  14. 14. Link spam is such a dirty trick. The more other sites link to a given site, the higher search engines will rank that site. If you can't get people to link to you, you can simply go ahead and set those links yourself. This is most easily accomplished using web resources where you can post any kind of content, such as on wikis, in blog comments, and in guest books. What is google spamdexing? Link flow: An expression used by many people to describe Page Rank. In SEO Theory, link flow is the link pathway users and search engines may use to get from one page to another. Meta tag analyzer How does Google Analytics help my Adwords account? How much does Google Analytics cost? Will my website be affected by Google Analytics? Who will have access to my Google Analytics data? Advanced and complete SEO process with Web 2.0 Technology Website analysis is a process to find out some sort of problems that most commonly affects website rankings in the Search Engines. We offer site review and advice with preliminary Keywords (According to the website Theme and content) ranking report. If you find this well with you let us offer a full Search Engine Optimization Services with advanced and business enhancer keywords for getting top rankings in major Search Engines. You also can do complete SEO your self important steps are given below; you can follow these steps and get good ranking on SERP’s. SEO’s Complete Steps: 1. Website SEO Analysis:a. Website Theme and Aim:· Does the website provide any type of Information? · Does the website provide any type Services? · Does the website sale any type of Products? b. Age of the website? c. No. of pages? d. Weight of the pages or loading time? e. Keyword Research according to the website Content and website Theme? f. Compatibility check with all most common used Browsers. g. Is this website catering to any specific reason or world wide? h. Check the Indexing on most Important Search Engines? · Link: URL (Back link checking) · Cache: URL (Cache checking) · Allinanchor: keywords (Position in SERP’s) · Allintext: keywords (Position in SERP’s) · Allintitle: keywords (Position in SERP’s) 2. On-page optimization:a. Key word analysis b. Meta tag Generation
  15. 15. i. Title length less than 63 char ii. Description less than 140 char or 20 words iii. Keywords (Repeated not more than twice) iv. Key phrases (Remaining all keywords) c. Image Alt tag (Describing image and should be a key words) d. Hyper Link title (Keyword) e. Proper Setting of Heading tags H1, H2, and H3. f. Content with keywords Density 8% - 12% and Good Proximity (Appropriate space with in two progressive keywords) g. Checking internal linking h. HTML site map creation i. XML site map creation j. Doorway pages for Dynamic site 3. Off-page optimization a. Search Engine Submissions b. Directory Submissions c. Article Submission d. Link Building e. HTML Site-map Submissions f. XML Site-map Submissions g. News and Press Release h. RSS feed i. Keyword Ranking Report j. Traffic analysis k. Competition Analysis l. Blog Creation and Submission m. Social Media Optimization (SMO) 4. Previous Google Updates (Google Dancing) HTML: Short for Hypertext Markup Language, the authoring language used to create documents on the World Wide Web. HTML is similar to SGML, although it is not a strict subset. HTML defines the structure and layout of a Web document by using a variety of tags and attributes. The correct structure for an HTML document starts with <HTML><HEAD> (enter here what document is about) </HEAD><BODY> and ends with </BODY></HTML>. All the information you'd like to include in your Web page fits in between the <BODY> and </BODY> tags. HTML <! DOCTYPE> tag Definition and Usage There are currently 3 XHTML document types: STRICT TRANSITIONAL FRAMESET The <! DOCTYPE> declaration is the very first thing in your document, before the <html> tag. This tag tells the browser which HTML or XHTML specification the document uses. <! DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" "">
  16. 16. BODY Text Tag: The body text is the HTML documents content. Body text is the text visible in the browser window, includes all image and links. Example: <BODY>Body text goes here</BODY> Link Text or Anchor Text: Link text is the clickable text which connects one web page to another. Example: <A HREF="page.html">link text goes here</A> Heading Tag: Headings (H1, H2, and H3) are used as the topics of the website's sections. Example: <H1>heading 1 goes here</H1> Bold Tag: Bold text is used as a font styling element to signify important words or sections in the web page. Example: <B>bold text goes here</B> Italic Tag: Italic text is used as a font styling element to point out new terms, book or article titles etc. Example: <I>italic text goes here</I> EM Emphasis Tag: Em text is used for emphasis and is usually displayed in italic font. Example: <EM>em text goes here</EM> Strong Tag: Strong text is used for stronger emphasis and is usually displayed in bold font. Example: <STRONG>strong text goes here</STRONG> Cite Tag: Cite text is used for citations or reference to other sources. Example: <CITE>cite text goes here</CITE> Abbr Tag: Abbr text is used for abbreviations which are shortened forms of words like HTML, FBI or WWW. Example: <ABBR>abbr text goes here</ABBR> Acronym Tag: Acronym text is used for pronounceable abbreviations like NATO. It is also used for shortened forms of word like Inc. for Incorporated or Lab. for laboratory. Example: <ACRONYM>acronym text goes here</ACRONYM> Table Caption Tag: Table caption is used as a short description of the table's purpose usually displayed below the table. Example: <TABLE><CAPTION>caption goes here<CAPTION></TABLE> HTML Comment Tag: Html comments are not visible in the browser and are mainly used for developers to document html code. Example: <! -- Comment goes here --> Table Summary Tag: Table summary is used for describing the table's contents and purpose to non-visual media. Example: <TABLE SUMMARY="summary goes here"> Link Href Tag: Link href is the attribute of the link and specifies the address of another page. Example: <A HREF="link-href-goes-here.html">text</A> Link Title Tag: Link title is the attribute of the link and adds information about the link, it is rendered as a tool tip in the browser. Example: <A HREF="page.html" TITLE="link title goes here">text</A> Image Source Names Tag: Image names are the names of the image files. Example: <IMG SRC="image-name-goes-here. if"> Page Name or URL: Most search engines look for the keywords in the domain name, folder name and page name. Keywords should be separated by hyphens. Example:
  17. 17. Index: In database design, a list of keys (or keywords), each of which identifies a unique record. Indices make it faster to find specific records and to sort records by the index field -- that is, the field used to identify each record. List of Some Important Directories:-
  18. 18. List Some Important Tagging sites: List Some Important Article Submission m / List Some Important Forum Posting,,,,,,,, List Some Important Classified Submission,,,,,,, List Some Important PR Submission,,,,,,, <a href=”” alt=”nofollow”
  19. 19. Give me a description of your general SEO experience. A. My experience is mainly with my own site at and one other site So far, my site is on page one for narrow search terms involving outdoor recreation in Nevada. The other site has gone from not being listed at all in the first 10 pages of any search result to being in pages 2 and 3 of a couple of search engines. That work is ongoing at this time. 2. Can you write HTML code by hand? A. Yes I can. I do use some WYSIWYG editors and then modify the code by hand as needed. 3. Could you briefly explain the PageRank algorithm? A. In simple terms, Google uses the gross number of inbound links to a page to determine how important the page is. This “pagerank” has little to do with actual search results but can make a difference on user behavior. 4. Have you created any SEO tools either from scratch or pieced together from others? A. No, I do make use of many tools already available on the internet as well as SEO programs that I have purchased. 5. What do you think of PageRank? A. In relation to SEO projects, it is relatively unimportant but can give an indication of how much work needs to be done in gaining inbound links. 6. What do you think of using XML sitemaps? A. I use them. They are an additional tool to help the search engines when they crawl a site. There is no requirement for any sitemap and your pages will get indexed without them if you pay close attention to navigation within your site. 7. What SEO tools do you regularly use? A. Keyword analysis tools, keyword density tools, index checking, backlink checking, wordprocessor to check spelling and grammar, HTML validation and others. 8. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag? A. Usually I would use the robots.txt to keep a search engine from indexing an entire directory on a site. This would often be directories dealing with admin functions or directories that only contain script or image libraries. 9. What areas do you think are currently the most important in organically ranking a site? A. Text on page! Search engines utilize text and only text in providing search results. That text is found in many place including the URL and title of your pages as well as the visible text you place on your pages. 10. Do you have experience in copywriting and can you provide some writing samples? A. My experience in “copywriting” is limited to my site at It is a blog about outdoor recreation in Nevada and so far is placing well in search results. 11. Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled? A. Not yet! I am not particularly worried about it but I do try to write in such a
  20. 20. way that others would be inticed to submit my articles. 12. Explain to me what META tags matter in today’s world. A. The most important META tag for SEO is your page description. Search engines do make use of this tag but it does not outweigh the title or visible text. The META keywords tag is not much of a factor in the major search engines but should not be overlooked. 13. Explain various steps that you would take to optimize a website? A. 1. Interview website owner or webmaster to get a good grasp of the site’s purpose and goals. 2. Perform a keyword analysis to find best performing keywords that should be used for that site and for individual pages of the site 3. Analyze site content to determine usage of relavant keywords and phrases. This includes visible text as well at titles, META tags, and “alt” attributes. 4. Examine site navigation 5. Determine the existence of robots.txt and sitemap and examine those for effectivenes. 6. Make recommendations for changes needed for the site and each individual page. 14. If the company whose site you’ve been workind for has decided to move all of its content to a new domain, what steps would you take? A. I would update the old site with permanent redirects to to new page for every page. Then I would attempt to remove old content from the major search engines to avoid duplicate content issues. 15. Rate from 1 to 10, tell me the most important “on page” elements A. #1 issue is visible text being relevant to expected search terms. # 2 would then be page titles # 3 is navigation and “alt” attributes for navigation items and link text. # 4 would be “alt” attributes for images and other media presented on pages. 16. What do you think about link buying? A. I discourage the practice for the most part. There are more effective means of paid marketing. One exception would be purchasing listings in highly reputable directories such as Yahoo directory. 17. What is Latent Semantic Analysis (LSI Indexing)? A. LSI indexing ries to overcome the limitations of “literal” search term matching . For example, if someone is searching for “hiking in Norhter Nevada” a literal search would only match the words used without taking into account words such as “hike”, “hiked”. LSI can give more relevant results because it does take word usage and context into account determining what a page is “about” rather than a strict reliance on literal wording. 18. What is Phrase Based Indexing and Retrieval and what roles does it play? A. In regards to search results, it is a method that search engines such as google use to determine relevance of a page based on phrases acutally used in a document. For example, if you have a page instructing people on wildlife photography, the search engine would reasonably expect to see terms and phrases such as “selecting a camera”, “appraoching wildlife”, and “low light photo conditions”. Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out “spam” sites. 19.
  21. 21. What is the difference between SEO and SEM? A. Seo is search engine optimization and is the process you use in getting your pages to place well on search results. SEM is search engine marketing and involves purchasing advertising space on search result pages. Sponsored listings are SEM. Both are related though! When using Google Adwords, the better you optimize your pages for search, the less you will be paying for your selected keywords in the PPC campaign and the better placment your ads will get. 20. What kind of strategies do you normally implement for backlinks? A. I check the competitors backlinks to find hightly relevant sites and request a link from them. If reciprocal linking is required, I may be able to place a lik back to them in a relevant portion of a page on the site but if not, I will state so and may not gain that link. Another method I use is to submit press releases to relevant media. 21. What role does social media play in an SEO strategy? A. Social media such as social networking sites and news sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a site is appealing. 22. What things wouldn’t you to do increase rankings because the risk of penalty is too high? A. I would avoid any site with the appearance of a link farm. I would also avoid any “spam” practice such as unsolicited email campaigns, certain affiliate advertising sites, sites that redirect visitors to your site, and anything resembling the practices of Zango. 23. Why might you want to use nofollow on an internal link? A. Many sites have shoping carts and member login or logout links. This type of link is simply an administrative function and does nothig to contribute to site content. The search engine does not need to index those pages. 24. Are you familiar with web analytics and what packages are your familiar with? A. Yes I am and the tool I use most frequently is Google’s webmaster tools. I also use the available Yahoo hosting tools for my own sites. Knowing what search terms your visitors are actually using to find your site as well as where those visitors are coming from will help refine SEO efforts. The amount of time each visitor spends on your site will help in determining if content changes are needed. 25. From an analytics perspective, what is different between a user from organic search results vs. a type-in user? A A user coming into your site from an organic search usually has never visited your site before or is performing a general search for a specific product or topic. These visitors are trying to find the site that most suits thier needs. A “type-in” user is specifally interested in your website. They may have found your URL in print advertising or from a friend. Often, these users are familiar with what you are offering and are coming back to your site as a repeat visitor. 26. How do you evaluate whether an SEO campaign is working? A. The main indicator is to perform a search on all major search engines using the keywords/ keyphrases I am optimizing for. An analysis of those results will help to determine if optimization has gained in the results or lost ground. This analysis should be done over time as each search engine
  22. 22. will update and index on a varying schedule. Another aspect is to use website statistics to determine where traffic is originating. 27. What does competitive analysis mean to you and what techniques do you use? A. Competitive analysis means taking a close look at websites that rank highly in search results and comparing those sites to the one you are optimizing. They have employed methods that are working and are a valuable source for ideas. 28. If you’ve done 6 months of SEO for a site and yet there haven’t been any improvements, how would you go about diagnosing the problem? A. I might approach the problem as if it were an entirely new project. Again taking a look at the keywords and phrases that I am attempting to optimize for and again taking a close inspection of top ranking competition. If the site is indexed and does show up in the irst 10 pages of a search but on in the top three, I would look into modification of major areas such as page titles, on page text, and page descriptions. If the site is not yet indexed or has been dropped from an index, there are major problems and the site may require a total re-work and resubmission. 29. How many target keywords should a site have? A. I advise not more than three or four well related keyword phrases. This allows for more effective optimization. 30. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results – how does this affect your work? A. It doesn’t unless the rumor proves to be fact. Yes, I check on the rumor but as with all rumors, it can have detrimental effects if you “jump on the band wagon” and it proves to be just a rumor with no basis in fact. 31.Why does Google rank Wikipedia for so many topics? A. Wikipedia is an established authority! As such, it is referenced by huge numbers of other documents with relevant text associated with links back to Wikipedia. 32.If salary and location were not an issue, who would you work for? A. Myself and only myself if those conditions existed.