Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
The 2017 Advertisers Guide to Scaling Growth with Facebook and Instagram
Download to read offline and view in fullscreen.


Social Media Influence - Instagram

Download to read offline

The importance of Instagram and its influence and impact on the marketing and business world

Related Books

Free with a 30 day trial from Scribd

See all

Social Media Influence - Instagram

  1. 1. Instagram for business Presentation prepared by: Aliaksandra Biahunova Manav Satish Chandan Seneca MKM 915 MMS Digital Marketing Source: Image source:
  2. 2. Instagram Value Proposition Why Instagram? 1 million + advertisers worldwide use Instagram to share their stories and drive business results 60% of people say they discover new products on Instagram 75% of Instagrammers take action after being inspired by a post 1/3 Of the most viewed stories are from businesses Source: Image source: 1. Starting an account is quick and easy 2. Free training provided t/courses/category/instagram 3. Real time metrics and plenty of free analytical tools. 4. Shopping feature is available /a-better-shopping-experience-on- instagram/ 5. Business blog-the latest announcements, updates and best practices from Instagram.
  3. 3. Instagram user demographic in Canada VS U.S. Source: Image source: VS
  4. 4. Which type of business Instagram works better for: B2B or B2C? Source: Image source: • For 98% of B2C companies Instagram is essential, as this is one of the most popular platforms for potential customers to relax and consume visual content; • The highest engagement rates achieve B2C lifestyle and CPG (consumer packaged goods) brands, as they massively run user generated content campaigns; • If B2B companies want to be successful on Instagram, solely sharing company-centric content is not enough. It will require more creativity.
  5. 5. Instagram: costs for business Source: Image source: redesign-goes-live-with-a-colorful-new-icon-black-and-white-app-and-  Instagram business accounts are free, not payment for registration or for usage;  The expenses that businesses are facing are directly connected to:  Instagram Advertising With its impressive targeting capabilities and click-through rate, the cost to advertise on Instagram is a bit higher than Twitter or Facebook. Average Instagram CPM (cost per thousand views) is $6.70  Advanced Analytics Tools: Iconosquare — price starting from $9 per month or $54 per year with a 14-day free trial — price starting from $20 per month with a 14-day free trial InfluencerDB — price starting 99€ (about $100) per month with a free plan Dash Hudson Instagram Insights — custom pricing packages
  6. 6. Analytics Tool – Instagram Insights 28 Metrics and Insights Available Profile: -Followers -Impressions -Reach Audience: -Gender -Top locations -Age Posts: -Likes -Comments -Saved -Engagement Stories: -Exits -Replies -People insights - Instagram Insights is Instagram’s native analytics tool. - The use of this tool is absolutely free of charge. - Each metric available displays insights such as reach, likes, comments and views. - The ‘Followers’ metric even displays in-depth analysis of the profile of the followers. Source: Source: instagram Image source: goes-live-with-a-colorful-new-icon-black-and-white-app-and-
  7. 7. Why Instagram relevant to your business? Source: Image source: goes-live-with-a-colorful-new-icon-black-and-white-app-and-more/ • Instagram’s rise to prominence has been eye-catching. • Throughout the years, Instagram’s growth in terms of users has been nothing short of admirable. • Instagram’s last 100 million users have grown quicker than its first 100 million users. • Users of a wide age group are said to be present on Instagram. • Instagram are expected to reach 1 billion users by October 2017.
  8. 8. Instagram: optimal time for posts Sources: • Post more during off-work hours instead of during the day - Generally, the best times to post on Instagram are lunch time (2pm-3pm) and evenings (8-9pm). - This is essentially non-office hours. • Weekends can be hit-or-miss - Depending on your audience, B2C companies will likely see better results when posting on weekends than B2B companies, since many businesses only operate during the week. • Save the important posts for weekdays. - The differences are slight, but average Instagram engagement does shift depending on the day. - Mondays and Wednesdays tend to drive the most engagement, while Sundays drive the least. • Avoid 3pm, but don’t be afraid to experiment. - Weekdays between 3 and 4pm typically drives the lowest engagement, likely because most users are busy at work at that time. - However, some social media managers with large audiences on both the west and east coast believe that 4pm EST was their best time to post on Instagram. Source: instagram Image source: goes-live-with-a-colorful-new-icon-black-and-white-app-and-
  9. 9. Instagram for Business: Best Practices B2C  3.29% lift in household penetration  4.62% lift in sales  13.3 million people reached https://www.instagram .com/gatorade/ Source: Image source: Stone Brewing, a beer brand continue their brand’s brash, snarky, whimsical tone through to each and every Instagram post. The professionally-staged photo of a dog in an Ewok works because they’ve created a limited-time only beer with the same theme for the 4th of May. Over 6,700+ likes within just a few days of it being posted.
  10. 10. Instagram for Business: Best Practices B2B  1,428 leads through Instagram  77% of the course’s total registrations came from Instagram  20% more registrations than established goal https://www.instagram .com/tuliocottaoficial/ Source: Image source: redesign-goes-live-with-a-colorful-new-icon-black-and-white-app-and- more/  5 M unique people reached  1% click-through rate https://www.instagra
  11. 11. So why wait? Get started with Instagram today! Hootsuite through the #IWorkFromHere contesting hashtag showcase customer content and have close to 6k tagged entries to date. Source: Image source:
  • HaraldSeemann

    Dec. 6, 2019

The importance of Instagram and its influence and impact on the marketing and business world


Total views


On Slideshare


From embeds


Number of embeds