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Cisco-India Smartcity revolution -
Strategy & Potential
Making the City work for US
India
Right time to expand in India –
CISCO SMART City Solution
Why NOW:
India Government has planned to make 100+ cities SMART by 2022, investing
1000 B$ in a central-state partnership mode.
Connectivity being a key component can easily command a 20% investment share
including hardware and solutioning. Support down the line will be additional
revenue for Cisco.
Progress Slowed down due to Pandemic, which should restart 2022 Q’1.
Once we have a success rate- Cisco can look at Tier – II, Tier III cities and Smart
Villages the rural segment which is worth another 1000 B$ investment in
connectivity space considering 70% of India population stays in these segment.
Zte and Ericssion have already partnering on a small scale with regional
governments. Cisco Needs to act fast or partner with FIWARE foundation.
1200 B$ investment potential in connectivity Space over the next 10-
15 years – considering India will be transforming in multiple stages.
• Source - https://smartcities.gov.in
Projected Revenue for Cisco Industrial Switches w.r.t Smart City Project in India
[4000 Cities * 75
Switches + 65000
villages *10 switches ]
* 5000 $ unit price
=
$ 3.25 B
60 cities *100
switches *
5000 $ unit
price
=
$ 30 M
20 Cities* 100
Switches*5000
$ unit price
=
$ 10 M
TAM
SAM
SOM
GTM Plan
GTM
PLAN
Challenges in UX - in BRMS space
# challenges in creation, updation and reporting
of Business rules
# Integration with BPM existing and New.
# Integration with Existing Business rules.
#Visualization,Validation, Optimization of
rules.
#Traditional RulesVs ML based rules, short vs
longer training/dev time
# challenges w.r.t. integration with multiple
tools – excel, visual tools, Natural Language
processing
# Make authoring super easy – may be a
visualization tool for Business users to create and
update, reduce dependency on IT teams.
# Interface integration support, customization
needs with existing vs support all standard BPMs
# Support legacy rules engines framework or help
in reauthoring, Migration to new platform
#Validation with Multiple data sets, reduction of
False positives.Optimize rules , reduce overlaps.
# Ensure 100% execution via multi level priority
queues
# Support rule optimization based on ML
models, reduce false positives
# Support auto Documentation of Rules
Challenges Approach
PRICING
Feature based Pricing to be followed.
Go for a SAAS or a PAAS model depending upon new or existing
customers
SALES STRATEGY
Approach existing and ongoing customers undergoing Digital
transformation with BRMS offerings.
Look at Customers already on SAP cloud and offer BRMS solution.
THANKYOU !!

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Cisco smart city proposal

  • 1. Cisco-India Smartcity revolution - Strategy & Potential Making the City work for US
  • 2. India Right time to expand in India – CISCO SMART City Solution Why NOW: India Government has planned to make 100+ cities SMART by 2022, investing 1000 B$ in a central-state partnership mode. Connectivity being a key component can easily command a 20% investment share including hardware and solutioning. Support down the line will be additional revenue for Cisco. Progress Slowed down due to Pandemic, which should restart 2022 Q’1. Once we have a success rate- Cisco can look at Tier – II, Tier III cities and Smart Villages the rural segment which is worth another 1000 B$ investment in connectivity space considering 70% of India population stays in these segment. Zte and Ericssion have already partnering on a small scale with regional governments. Cisco Needs to act fast or partner with FIWARE foundation. 1200 B$ investment potential in connectivity Space over the next 10- 15 years – considering India will be transforming in multiple stages. • Source - https://smartcities.gov.in
  • 3. Projected Revenue for Cisco Industrial Switches w.r.t Smart City Project in India [4000 Cities * 75 Switches + 65000 villages *10 switches ] * 5000 $ unit price = $ 3.25 B 60 cities *100 switches * 5000 $ unit price = $ 30 M 20 Cities* 100 Switches*5000 $ unit price = $ 10 M TAM SAM SOM
  • 5. Challenges in UX - in BRMS space # challenges in creation, updation and reporting of Business rules # Integration with BPM existing and New. # Integration with Existing Business rules. #Visualization,Validation, Optimization of rules. #Traditional RulesVs ML based rules, short vs longer training/dev time # challenges w.r.t. integration with multiple tools – excel, visual tools, Natural Language processing # Make authoring super easy – may be a visualization tool for Business users to create and update, reduce dependency on IT teams. # Interface integration support, customization needs with existing vs support all standard BPMs # Support legacy rules engines framework or help in reauthoring, Migration to new platform #Validation with Multiple data sets, reduction of False positives.Optimize rules , reduce overlaps. # Ensure 100% execution via multi level priority queues # Support rule optimization based on ML models, reduce false positives # Support auto Documentation of Rules Challenges Approach
  • 6. PRICING Feature based Pricing to be followed. Go for a SAAS or a PAAS model depending upon new or existing customers
  • 7. SALES STRATEGY Approach existing and ongoing customers undergoing Digital transformation with BRMS offerings. Look at Customers already on SAP cloud and offer BRMS solution.