Project Management 03

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Courseware from my course on Project Management that I taught in 2010 at St. Joseph\'s College of Business Administration

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Project Management 03

  1. 1. Tathagat VarmaTathagat Varma Session 3/12: 28-May-2010
  2. 2.   Early Civilization  15th-19th Century  20th Century  21st Century
  3. 3.   2570 BC Great pyramid of Giza completed. Some records remain of how the work was managed: e.g. there were managers of each of the four faces of the pyramid, responsible for their completion (subproject managers).  208 BC The first major construction of the Great Wall of China.
  4. 4.   Christopher Wren (1632–1723) was a 17th century English designer, astronomer, geometer, mathematician-physicist and one of the greatest English architects in history. Wren designed 55 of 87 London churches after the Great fire of London in 1666, including St Pauls Cathedral in 1710, as well as many secular buildings of note.  Thomas Telford (1757-1834) was a Scotish stonemason, architect and civil engineer and a noted road, bridge and canal builder, who for example managed the Ellesmere Canal and Pontcysyllte Aqueduct.  Isambard Kingdom Brunel (1806–1859) was a British engineer best known for the creation of the Great Western Railway, a series of famous steamships, including the first with a propeller, and numerous important bridges and tunnels.
  5. 5.   1910s   The Gantt Chart developed by Henry Laurence Gantt (1861–1919)  1950s   The Critical path method (CPM) invented   The US DoD used modern project management techniques in their Polaris project.[2]   1956 The American Association of Cost Engineers (now AACE International) formed   1958 The Program Evaluation and Review Technique (PERT) method invented  1960s   1965 International Project Management Association (IPMA) established as International Management Systems Association (IMSA)   1969 Project Management Institute (PMI) launched to promote project management profession  1970s   1975 PROMPTII methodology created by Simpact Systems Ltd (source: PRINCE2 manual)   1975 The Mythical Man-Month: Essays on Software Engineering by Fred Brooks published  1980s   1984 The Goal by Eliyahu M. Goldratt published   1986 Scrum was named as a project management style in the article The New New Product Development Game by Takeuchi and Nonaka   1987 First Project Management Body of Knowledge Guide published as a white paper by PMI   1989 PRINCE method derived from PROMPTII is published by the UK Government agency CCTA and becomes the UK standard for all government information projects  1990s   1996 PRINCE2 published by CCTA (now OGC) as a generic product management methodology for all UK government projects.   1997 Critical Chain by Eliyahu M. Goldratt published
  6. 6.   2001 AgileAlliance formed to promote "lightweight" software development projects  2006 Total Cost Management Framework release by AACE
  7. 7.   The process of bringing a new product or service to market. There are two parallel paths involved in the NPD process: one involves the idea generation, product design and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share.
  8. 8.   Following steps could be sequential, parallel, or even skipped, but mostly required:   Idea Generation   Idea Screening   Concept Development and Testing   Business Analysis   Beta Testing and Market Testing   Technical Implementation   Commercialization   New Product Pricing
  9. 9.   Idea Generation is often called the "fuzzy front end" of the NPD process   Ideas for new products can be obtained from basic research using a SWOT analysis (Strengths, Weaknesses, Opportunities & Threats), Market and consumer trends, companys R&D department, competitors, focus groups, employees, salespeople, corporate spies, trade shows, or Ethnographic discovery methods (searching for user patterns and habits) may also be used to get an insight into new product lines or product features.   Idea Generation or Brainstorming of new product, service, or store concepts - idea generation techniques can begin when you have done your OPPORTUNITY ANALYSIS to support your ideas in the Idea Screening Phase (shown in the next development step).
  10. 10.   Idea Screening   The object is to eliminate unsound concepts prior to devoting resources to them.   The screeners should ask several questions: o  Will the customer in the target market benefit from the product? o  What is the size and growth forecasts of the market segment/ target market? o  What is the current or expected competitive pressure for the product idea? o  What are the industry sales and market trends the product idea is based on? o  Is it technically feasible to manufacture the product? o  Will the product be profitable when manufactured and delivered to the customer at the target price?
  11. 11.   Concept Development and Testing   Develop the marketing and engineering details o  Investigate intellectual property issues and search patent data bases o  Who is the target market and who is the decision maker in the purchasing process? o  What product features must the product incorporate? o  What benefits will the product provide? o  How will consumers react to the product? o  How will the product be produced most cost effectively? o  Prove feasibility through virtual computer aided rendering, and rapid prototyping o  What will it cost to produce it?
  12. 12.   Business Analysis   Estimate likely selling price based upon competition and customer feedback   Estimate sales volume based upon size of market and such tools as the Fourt-Woodlock equation   Estimate profitability and breakeven point
  13. 13.   Beta Testing and Market Testing   Produce a physical prototype or mock-up   Test the product (and its packaging) in typical usage situations   Conduct focus group customer interviews or introduce at trade show   Make adjustments where necessary   Produce an initial run of the product and sell it in a test market area to determine customer acceptance
  14. 14.   Technical Implementation   New program initiation   Finalize Quality management system   Resource estimation   Requirement publication   Publish technical communications such as data sheets   Engineering operations planning   Department scheduling   Supplier collaboration   Logistics plan   Resource plan publication   Program review and monitoring   Contingencies - what-if planning
  15. 15.   Commercialization (often considered post- NPD)   Launch the product   Produce and place advertisements and other promotions   Fill the distribution pipeline with product   Critical path analysis is most useful at this stage
  16. 16.   New Product Pricing   Impact of new product on the entire product portfolio   Value Analysis (internal & external)   Competition and alternative competitive technologies   Differing value segments (price, value, and need)   Product Costs (fixed & variable)   Forecast of unit volumes, revenue, and profit
  17. 17.   Stage 1 Pure function is all that matters: If the one thing it does is the only option available, people will be happy with it.  Stage 2 Feature Wars: The number of features matters because frequently the buyer doesnt understand what each feature actually means. Later in this phase, specific features do make a difference as people are looking for certain features to make their purchase decisions.  Stage 3 Experience Wars: The experience and total cost of ownership matters most. Products with fewer -but better- features will trump the more feature-laden winners of Stage II.  Stage 4 Commodities: The actual item becomes absorbed into a larger product mix. Individual features of the technology no longer matter, but become a price/performance issue for the integrator.
  18. 18.   Could be thought of as a series of ‘phases’ or ‘stages’ (PMBoK, 4/e):   Project Phases are divisions within a project where extra control is needed to effectively manage the completion of a major deliverable.   Project phases are typically completed sequentially but can overlap in some project situations.   The phase structure allows a project to be segmented into logical subsets for ease of management, planning and control.   The number of phases, the need for phases, and the degree of control applied depend on the size, complexity and potential impact of the project.
  19. 19.   Waterfall  V-model  W-model  Spiral  RUP  Scrum  XP  Kanban  Scrumban  …thankfully, the evolution continues  28 4/17/11
  20. 20.   A serial lifecycle is one in which all the phases occur in order.   One phase has to finish before the next one starts. Many waterfall projects don’t require that each phase finish before next one starts, but do require that if you’re in phase n, you have to complete phase n-2.  An iterative lifecycle is one where you prototype pieces of the product.   You might prototype pieces of the architecture or pieces of features. You might even plan to throw those pieces of the product away. In my experience, the more the project team counts on throwing away pieces of code, the more likely you are to keep them around! Either way, the key is that you try something to learn about how this code might work in the product.  An incremental lifecycle is where you build chunks of the product, most often feature-by-feature.  The iterative/incremental lifecycles use timeboxes, also known as iterations, to finish chunks of work.   The iterative part of this lifecycle is the revisiting of the product pieces. The incremental part is the finishing of the pieces you commit to finishing in this timebox. If you’re building a banking application, you might finish, as in test and demo to the customer, a piece of functionality such as “withdraw fast cash money.” You might still have other withdrawal stories or requirements to finish in a future iteration. But “withdraw fast cash money” is done inside one timebox and you can show people it works.
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