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Dude, where is my Customer?


Published on

My talk at Lean India Summit, Bangalore, Nov 15-16

Published in: Technology, Business

Dude, where is my Customer?

  1. Dude, where is my Customer??? Picture: Tathagat Varma VP, Strategic Process Innovations, [24]7 Innovation Labs
  2. What do you need to create successful products?
  3. Tech Startups FAIL…!!!
  5. “Build and they will come” is not a strategy, it’s a prayer. – Steve Blank
  6. Isn’t execution enough? Necessary, but not sufficient…
  7. Meet the most ferocious lion in Sweden… build without customer inputs…
  8. Internet Hall of Shame…
  9. Google’s Hall of Shame 4.85yrs to pull out???
  10. …and in ROTW
  11. rd who succeed, drastically change their plans along the way!
  12. “So what is it that makes some startups successful and leaves others selling off their furniture? Simply this: startups that survive the first few tough years do not follow the traditional product-centric launch model espoused by product managers or the venture capital community. Through trial and error, hiring and firing, successful startups all invent a parallel process to Product Development. In particular, the winners invent and live by a process of customer learning and discovery. I call this process "Customer Development,” a sibling to "Product Development” and each and every startup that succeeds recapitulates it, knowingly or
  13. “In large companies, the mistakes just have additional zeroes in them”. – Steve Blank
  14. So what works then? “Not a better Plan A but a path to a plan that works before running out of resources” - Ash Maurya, Running Lean
  15. Guess them?
  17. Innovation = + Discover Business Model + Commercialize + Productize Ideate
  18. “A startup is not a smaller version of a large company” – Steve Blank
  23. BuildMeasur e-Learn Loop
  24. Running Lean
  25. So, what is your product? From: Running Lean – Ash Maurya
  26. Case Study: Ash Maurya’s Running Lean book From: Running Lean – Ash Maurya
  27. Recap • Don’t build something no one wants! Discover customers first Validate your assumptions • Search for the business model • Build, measure and learn iteratively Build products iteratively Scale-up for execution • Aggressively execute business plan and optimize
  28. “I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs, then I proceed to invent....”- Thomas Edison
  29. References • • • 24/steve-blank-the-6-types-of-startups-2/ • Running Lean – Ash Maurya • The Startup Owners Manual – Steve Blank • Four Steps to Ephphany – Steve Blank • The Lean Startup – Eric Ries
  30. Q&A • •