Dude, where are my Customers???

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Tathagat Varma

My keynote at Philips global event "Agile 4 Ever" at Philips Innovation Campus, Bangalore, Oct 3

Business Technology

Dude, where are
my Customers???
Tathagat Varma
VP, Strategic Process Innovations,
[24]7 Innovation Labs
Picture: http://www.news.com.au/travel/holiday-ideas/inside-china8217s-ghost-cities/story-e6frfqd9-1226716277487

Why Innovation matters?
“Our species exists thanks to four billion
years of genetic innovation. Since time
immemorial, life has been experimenting
with new genetic combinations, through
sexual recombination and random
mutations.
…Thank God for screw-ups, for if life had
adhered strictly to six sigma rules, we’d all
still be slime.”
– Gary Hamel

http://blog.amplifiedanalytics.com/wp-content/uploads/2011/07/New-product-failure-rate.png
“Build and they will come” is not a strategy, it’s a
prayer.
– Steve Blank

Isn’t execution
enough?
Necessary, but not
sufficient…

Google’s Hall of Shame
4.85yrs to pull out???
http://blog.priceonomics.com/post/46028291791/digging-around-in-the-google-graveyard

Internet Hall of Shame…
http://themyndset.com/2013/05/catch-the-wave-right-mindset-digital-iq/ http://www.cnet.com/1990-11136_1-6278387-1.html

who succeed, drastically change
their plans along the way!
rd

http://www.capgemini.com/blog/capping-it-off/2011/06/paving-the-path-of-scrum-adoption-2-product-people

New Product Development:
Old vs New
Old NPD
Technology-driven
Forecast based Production
Large R&D $$$s
Closed Innovation
Long gestation period
Slow upgrade cycle
Top 3 / Land grab
New NPD
User needs-driven
Feedback based Design
Small Startup $s (and ¢)
Open Innovation
Short experimentations
Fast upgrade cycle
Long tail

Innovation =
Ideate
+
Productize
+ Commercialize
+ Search
Business Model

Problem with traditional product
development model
From: Running Lean – Ash Maurya The Startup Owners Manual – Steve Blank
“In large companies, the mistakes just have
additional zeroes in them”
– Steve Blank

“A startup is not a smaller version
of a large company” – Steve Blank

http://newentrepreneurship.nl/business-model-canvas/

http://torgronsund.com/wordpress/wp-content/uploads/2011/04/Slide1.jpg

http://steveblank.files.wordpress.com/2010/11/pivot-the-model.jpg

So, what is your product?
From: Running Lean – Ash Maurya

http://www.expertprogrammanagement.com/2010/08/the-scrum-process/

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Dude, where are my Customers???

1. Dude, where are my Customers??? Tathagat Varma VP, Strategic Process Innovations, [24]7 Innovation Labs Picture: http://www.news.com.au/travel/holiday-ideas/inside-china8217s-ghost-cities/story-e6frfqd9-1226716277487

2. Why Innovation matters? “Our species exists thanks to four billion years of genetic innovation. Since time immemorial, life has been experimenting with new genetic combinations, through sexual recombination and random mutations. …Thank God for screw-ups, for if life had adhered strictly to six sigma rules, we’d all still be slime.” – Gary Hamel

3. http://blog.amplifiedanalytics.com/wp-content/uploads/2011/07/New-product-failure-rate.png “Build and they will come” is not a strategy, it’s a prayer. – Steve Blank

4. Isn’t execution enough? Necessary, but not sufficient…

5. Google’s Hall of Shame 4.85yrs to pull out??? http://blog.priceonomics.com/post/46028291791/digging-around-in-the-google-graveyard

6. Internet Hall of Shame… http://themyndset.com/2013/05/catch-the-wave-right-mindset-digital-iq/ http://www.cnet.com/1990-11136_1-6278387-1.html

7. …and in ROTW

8. who succeed, drastically change their plans along the way! rd

9. Guess them?

10. http://www.capgemini.com/blog/capping-it-off/2011/06/paving-the-path-of-scrum-adoption-2-product-people

11. New Product Development: Old vs New Old NPD Technology-driven Forecast based Production Large R&D $$$s Closed Innovation Long gestation period Slow upgrade cycle Top 3 / Land grab New NPD User needs-driven Feedback based Design Small Startup $s (and ¢) Open Innovation Short experimentations Fast upgrade cycle Long tail

12. Innovation = Ideate + Productize + Commercialize + Search Business Model

13. Problem with traditional product development model From: Running Lean – Ash Maurya The Startup Owners Manual – Steve Blank “In large companies, the mistakes just have additional zeroes in them” – Steve Blank

14. “A startup is not a smaller version of a large company” – Steve Blank

15. http://newentrepreneurship.nl/business-model-canvas/

16. http://torgronsund.com/wordpress/wp-content/uploads/2011/04/Slide1.jpg

17. “GET OUT OF THE BUILDING”

18. http://steveblank.files.wordpress.com/2010/11/pivot-the-model.jpg

19.

20. Build- Measur e-Learn Loop

21. So, what is your product? From: Running Lean – Ash Maurya

22. http://www.expertprogrammanagement.com/2010/08/the-scrum-process/

23.

24.

25. Recap