Design Thinking

Tathagat Varma
Tathagat VarmaDoctoral Candidate (EFPM) at Indian School of Business (ISB)
Photo by Bytemarks - Creative Commons Attribution License https://www.flickr.com/photos/36521985736@N01	
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Photo by Matthias Rhomberg - Creative Commons Attribution License https://www.flickr.com/photos/33772123@N03	
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Photo by Robert of Fairfax - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/46537245@N00	
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Design Thinking
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Design Thinking
Design Thinking
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Design Thinking
Design Thinking
Design Thinking
Design Thinking
Photo by Adrian S Jones - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/30692297@N07	
   Created with Haiku Deck	
  
Photo by Just Us 3 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/73835037@N00	
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Design Thinking
Design Thinking
“stories”
per story!	
  14  	
  
Design Thinking
IDEO’s	
  Shopping	
  Cart	
  Redesign	
  
Design Thinking
Fight	
  childhood	
  obesity	
  
h;p://youtu.be/Ee4CKIPkIik	
  	
  
Design Thinking
Photo by Pratham Books - Creative Commons Attribution License https://www.flickr.com/photos/35026043@N03	
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h;p://www.cmswire.com/images/problem%20solving%20vs%20design%20thinking.png	
  	
  
Photo by Bert Kaufmann - Creative Commons Attribution License https://www.flickr.com/photos/22746515@N02	
   Created with Haiku Deck	
  
Photo by Jamiecat * - Creative Commons Attribution License https://www.flickr.com/photos/27330325@N08	
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Photo by amira_a - Creative Commons Attribution License https://www.flickr.com/photos/46646401@N06	
   Created with Haiku Deck	
  
Photo by Thomas Hawk - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/51035555243@N01	
   Created with Haiku Deck	
  
Photo by CERDEC - Creative Commons Attribution License https://www.flickr.com/photos/47119026@N07	
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Photo by jurvetson - Creative Commons Attribution License https://www.flickr.com/photos/44124348109@N01	
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Photo by Luz Adriana Villa A. - Creative Commons Attribution License https://www.flickr.com/photos/11599314@N00	
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Photo by Gerard Stolk (vers le Mardi Gras) - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/20762304@N00	
   Created with Haiku Deck	
  
Design Thinking
Design Thinking
Design Thinking
Photo by Rosenfeld Media - Creative Commons Attribution License https://www.flickr.com/photos/9411449@N05	
   Created with Haiku Deck	
  
Photo by A Guy Taking Pictures - Creative Commons Attribution License https://www.flickr.com/photos/80901381@N04	
   Created with Haiku Deck	
  
Photo by JD Hancock - Creative Commons Attribution License https://www.flickr.com/photos/83346641@N00	
   Created with Haiku Deck	
  
Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04	
   Created with Haiku Deck	
  
Photo by CIMMYT - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/44760652@N05	
   Created with Haiku Deck	
  
Photo by Benimoto - Creative Commons Attribution License https://www.flickr.com/photos/44545509@N00	
   Created with Haiku Deck	
  
Design Thinking
Recap	
  
v Design	
  Thinking	
  offers	
  an	
  interesLng	
  approach	
  to	
  
solving	
  people’s	
  problems	
  
v It	
  is	
  as	
  much	
  a	
  mindset	
  as	
  a	
  process,	
  though	
  not	
  a	
  
‘process’	
  in	
  tradiLonal	
  sense	
  
v It	
  integrates	
  elements	
  from	
  people	
  (desirability),	
  
technology	
  (feasibility)	
  and	
  business	
  (viability)	
  
aspects	
  
v This	
  is	
  specially	
  relevant	
  as	
  we	
  create	
  more	
  and	
  
more	
  products	
  and	
  services	
  for	
  real	
  humans!	
  
1 of 45

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Design Thinking

  • 1. Photo by Bytemarks - Creative Commons Attribution License https://www.flickr.com/photos/36521985736@N01   Created with Haiku Deck  
  • 2. Photo by Matthias Rhomberg - Creative Commons Attribution License https://www.flickr.com/photos/33772123@N03   Created with Haiku Deck  
  • 3. Photo by Robert of Fairfax - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/46537245@N00   Created with Haiku Deck  
  • 5. Photo by archer10 (Dennis) - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/22490717@N02   Created with Haiku Deck  
  • 8. Photo by zen - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/54289096@N00   Created with Haiku Deck  
  • 9. Photo by neilalderney123 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/17559979@N00   Created with Haiku Deck  
  • 14. Photo by Adrian S Jones - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/30692297@N07   Created with Haiku Deck  
  • 15. Photo by Just Us 3 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/73835037@N00   Created with Haiku Deck  
  • 16. Photo by gopal1035 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/21375717@N00   Created with Haiku Deck  
  • 21. IDEO’s  Shopping  Cart  Redesign  
  • 23. Fight  childhood  obesity   h;p://youtu.be/Ee4CKIPkIik    
  • 25. Photo by Pratham Books - Creative Commons Attribution License https://www.flickr.com/photos/35026043@N03   Created with Haiku Deck  
  • 27. Photo by Bert Kaufmann - Creative Commons Attribution License https://www.flickr.com/photos/22746515@N02   Created with Haiku Deck  
  • 28. Photo by Jamiecat * - Creative Commons Attribution License https://www.flickr.com/photos/27330325@N08   Created with Haiku Deck  
  • 29. Photo by amira_a - Creative Commons Attribution License https://www.flickr.com/photos/46646401@N06   Created with Haiku Deck  
  • 30. Photo by Thomas Hawk - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/51035555243@N01   Created with Haiku Deck  
  • 31. Photo by CERDEC - Creative Commons Attribution License https://www.flickr.com/photos/47119026@N07   Created with Haiku Deck  
  • 32. Photo by jurvetson - Creative Commons Attribution License https://www.flickr.com/photos/44124348109@N01   Created with Haiku Deck  
  • 33. Photo by Luz Adriana Villa A. - Creative Commons Attribution License https://www.flickr.com/photos/11599314@N00   Created with Haiku Deck  
  • 34. Photo by Gerard Stolk (vers le Mardi Gras) - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/20762304@N00   Created with Haiku Deck  
  • 38. Photo by Rosenfeld Media - Creative Commons Attribution License https://www.flickr.com/photos/9411449@N05   Created with Haiku Deck  
  • 39. Photo by A Guy Taking Pictures - Creative Commons Attribution License https://www.flickr.com/photos/80901381@N04   Created with Haiku Deck  
  • 40. Photo by JD Hancock - Creative Commons Attribution License https://www.flickr.com/photos/83346641@N00   Created with Haiku Deck  
  • 41. Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04   Created with Haiku Deck  
  • 42. Photo by CIMMYT - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/44760652@N05   Created with Haiku Deck  
  • 43. Photo by Benimoto - Creative Commons Attribution License https://www.flickr.com/photos/44545509@N00   Created with Haiku Deck  
  • 45. Recap   v Design  Thinking  offers  an  interesLng  approach  to   solving  people’s  problems   v It  is  as  much  a  mindset  as  a  process,  though  not  a   ‘process’  in  tradiLonal  sense   v It  integrates  elements  from  people  (desirability),   technology  (feasibility)  and  business  (viability)   aspects   v This  is  specially  relevant  as  we  create  more  and   more  products  and  services  for  real  humans!