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{	
Agile  Product  Owner  
in  Wonderland!	
Tathagat  Varma	
VP,  Strategic  Process  Innovations	
[24]7  Innovation  Labs
v Agile  Philosophy	
v Scrum  Methodology	
v Product  Owner  Role	
v Agile  in  Hardware  /  Systems	
Topics…
Identify  yourself…J
hNp://headrush.typepad.com/creating_passionate_users/2005/06/featuritis_vs_t.html  
How  Apple  does  it?	
Steve  Jobs  gave  a  small  private  presentation  about  the  
iTunes  Music  Store  to  some  in...
hNp://blog.comsysto.com/2012/08/13/continuous-­‐‑delivery-­‐‑of-­‐‑waste/  
hNp://blog.comsysto.com/2012/08/13/continuous-­‐‑delivery-­‐‑of-­‐‑waste/    
hNp://www.emilianosoldipmp.info/wp-­‐‑content/uploads/2012/08/Stacey.png  	
That’s  the  
problem  we  
need  to  solve!	
...
12  Agile  Principles	
Our  highest  priority  is  to  
satisfy  the  customer  
through  early  and  continuous  
deliver...
Feedback  Loops  in  Traditional  Techniques  
vs.  Agile  Techniques
Waterfall  vs.  Agile:  Risk  vs.  Value  Delivered	
hNp://www.testingthefuture.net/wp-­‐‑content/uploads/2011/12/waterfal...
Agile  ROI	
hNp://www.agileload.com/agileload//blog/2012/10/22/agile-­‐‑performance-­‐‑testing-­‐‑process-­‐‑-­‐‑-­‐‑white...
5  Levels  of  Agile  Planning
Product  Runways	
Strategic  Vision	
Set  by  the  CEO  /  Board  and  
consists  of  Strategic  
Direction,  Solution  St...
Adaptive  Planning	
Product  Backlog	
Product  Roadmap	
Sprint  Backlog	
Product  Vision	
Futuristic  
picture  of  the  
...
Product  Management  Artifacts	
Initiatives  	
Epics	
Themes	
Sprint  Backlog	
Product  Backlog	
Product  Roadmap	
Product...
Product  Vision	
Shared  by  All	
Desirable  and  Inspirational	
Clear  and  Tangible	
Broad  and  Engaging	
Short  and  S...
Product  Vision  –  Elevator  Pitch	
For  (target  customer)	
Who  (statement  of  the  need  or  opportunity)	
The  (prod...
Product  Vision  Box	
v As  the  name  
suggests…	
v Describes  
the  top  2-­‐‑3  
features  of  
product
Press  Release	
v Amazon’s  
“working  
backwards”	
v Write  the  
launch  press  
release!
Kano  Model
MoSCoW	
• Describes  a  requirement  that  must  be  satisfied  in  the  final  
solution  for  the  solution  to  be  consi...
Minimal  Marketable  Feature	
A  Minimal  Marketable  Feature  (MMF)  is  a  feature  that  is  minimal,  
because  if  it...
MVP,  MMF,  Stories	
MVP	
MMFs	
Stories
Product  Roadmap	
hNp://www.romanpichler.com/blog/agile-­‐‑product-­‐‑management-­‐‑tools/agile-­‐‑product-­‐‑roadmap/  	
...
Benefits  of  Product  Roadmap	
Helps  communicate  how  you  see  the  product  develop.	
Helps  align  the  product  and ...
Product  Backlog  Iceberg
Product  Backlog	
A  combined  list  of  all  desired  work,  including  user  
focused  stories,  technical  work,  featu...
Product  Backlog	
v  The  agile  product  backlog  is  a  
prioritized  features  list,  containing  short  
descriptions...
….should  be  “DEEP”	
• Detailed  Appropriately	
D:	
• Estimated	
E:	
• Emergent	
E:	
• Prioritized	
P:
Estimated  Product  Backlog
Prioritized  Backlog
Multiple  Backlogs?	
hNp://inevitablyagile.wordpress.com/2010/05/06/backlog-­‐‑grooming/  
Many  Projects,  One  Team	
hNp://blog.assembla.com/AssemblaBlog/tabid/12618/Default.aspx?Tag=workflow  
One  Project,  Many  Teams	
hNp://blog.assembla.com/AssemblaBlog/tabid/12618/Default.aspx?Tag=workflow  
Many  Projects,  Many  Teams	
hNp://blog.assembla.com/AssemblaBlog/tabid/12618/Default.aspx?Tag=workflow  
From  Product  Roadmap  to  Product  Backlog	
hNp://www.romanpichler.com/blog/agile-­‐‑product-­‐‑management-­‐‑tools/agil...
Who  owns  Product  Backlog?	
hNp://www.romanpichler.com/blog/agile-­‐‑product-­‐‑management-­‐‑tools/agile-­‐‑product-­‐‑...
Sprint  Backlog	
v User  Stories  
selected  by  the  
Team	
v Will  be  built  in  
current  Sprint	
v Fully  Estimate...
Potentially  Shippable  Increment	
v  Most  agile  processes  require  development  teams  to  built  an  increment  of  ...
Backlog  Grooming	
v Upto  10%  
of  sprint  
time	
v Creating  or  
refining  
new  PBIs	
v Estimating  
PBIs	
v Prior...
Release  Planning
Release  Burn-­‐‑down  Chart
Feature  planning  in  Fixed  #Sprints
User  Story	
I as a <Role>
	
want <Feature>
	
so that <Value>
The  Three  C’s  of  a  User  Story	
• The  story  itself	
• A  promise  to  have  a  conversation  at  the  
appropriate ...
What  makes  a  good  User  Story?	
Independent  of  all  others	
Negotiable  not  a  specific  contract  for  features	
Va...
Acceptance  Criteria	
52	
Given <System State>

when <an event occurs>

then <an outcome happens>
Performance  Constraint  -­‐‑>  Acceptance  Criteria
“Done”	
•  Defines  the  good  working  development  
practices  that  will  be  delivered  with  each  
item  as  it  is  ...
Epics	
v  A  Scrum  epic  is  a  large  user  story.  There'ʹs  no  magic  threshold  at  
which  we  call  a  particular...
Epics  -­‐‑>  Stories
Themes,  Epics,  Stories,  Tasks
Themes	
We  could  put  a  rubber  band  around  that  
group  of  stories  I  wrote  about  monthly  
reporting  and  we'...
Themes  change/evolve…	
Scrum  Product  Ownership  –  Bob  Galen
hNp://www.agileforall.com/wp-­‐‑content/uploads/2012/01/Story-­‐‑SpliNing-­‐‑Flowchart.pdf  
SpliNing  User  Stories
Scenarios	
v  A  usage  scenario,  or  scenario  for  short,  describes  a  
real-­‐‑world  example  of  how  one  or  mo...
Scenarios,  User  Case,  User  Story	
Use  Case:	
	
Customer  walks  to  the  restaurant  
Customer  enters  the  restaura...
User  Story  Mapping
©	
  Jeff	
  Pa(on,	
  all	
  rights	
  reserved,	
  www.AgileProductDesign.com	
  
The  user  story  map  contains  two  
...
Scrum  Framework
Roles,  Ceremonies  and  Artifacts	
•  Scrum  Team  is  small  
(5-­‐‑9),  cross-­‐‑
functional  team  
members  from  Dev...
Scrum  Roles
Product  Owner	
hNp://williamgill.de/2012/10/01/the-­‐‑product-­‐‑owner-­‐‑the-­‐‑poster/  
Product  Management  Spectrum	
hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/  
Too  many  roles?	
hNp://www.romanpichler.com/blog/roles/the-­‐‑single-­‐‑product-­‐‑owner/  
“There  can  only  be  one”	
hNp://www.romanpichler.com/blog/roles/the-­‐‑single-­‐‑product-­‐‑owner/  
Product  Owner  Role
Why?	
v Reduce  hand-­‐‑offs	
v Ensure  continuity	
v Ownership	
v Enables  long-­‐‑term  thinking
Product  Owner	
The  product  owner  has  responsibility  for  deciding  what  work  will  be  done.  This  is  the  singl...
Old  School  Vs.  New  School	
Old  School	
 New  School	
Several  roles  bring  
product  to  life	
One  role  is  respon...
Responsibilities  Affected	
You  Used  to  do  This	
	
Now  do  This	
	
Write  an  exhaustive  PRD	
	
Write  user  stories ...
Responsibilities  -­‐‑  continued	
Always  do  This	
	
Because…	
Understand  and  communicate  
Market  Requirements	
	
He...
Top  5  ways  POs  can  support  your  team  
	
Share  the  product  backlog  for  feedback  from  the  team  a  
few  day...
Top  5  PM/PO  behaviors  to  reconsider    
  	
The  whole  list  is  “must  have”,  by  the  target  
release  date	
Pro...
Product  Owner  Anti-­‐‑PaNerns	
Trying  to  reprioritize  the  work  that  team  has  commiNed  to  
in  a  sprint	
Tryin...
Common  Product  Owner  Traps	
The  Underpowered  Product  Owner	
The  Overpowered  Product  Owner	
The  Partial  Product ...
Potential  Product  Owner  Pitfalls	
Product  Backlog  doesn’t  exist	
Product  Backlog  not  visible  to  The  Team	
Neve...
Agile  Product  Ownership  in  a  Nutshell	
hNp://youtu.be/502ILHjX9EE  
Product  Management  Spectrum hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/  
Product  Management  Spectrum hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/  
Product  Management  Spectrum hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/  
Product  Management  Spectrum hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/  
Product  Management  Spectrum hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/  
Product  Management  Spectrum hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/  
Product  Management  Spectrum hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/  
Product  Management  Spectrum hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/  
Product  Management  Spectrum hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/  
Product  Management  Spectrum hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/  
Product  Management  Spectrum hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/  
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Product  Management  Spectrum hNp://enlogica.com/uncategorized/what-­‐‑is-­‐‑a-­‐‑product-­‐‑manager/   Agile Product Owner in Wonderland!

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