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Strategia Oceano Blu 6: Le 4 formulazioni

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Il quadro complessivo, non sui numeri
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Strategia Oceano Blu 6: Le 4 formulazioni

  1. 1. Formulare la Strategia Oceano Blu Strategia Oceano Blu Le 4 formulazioni
  2. 2. Strategia Oceano Blu Il quadro Strategico Bisogna capire se l’idea sia “Oceano Blu” • Focus molto chiaro: non disperdere gli sforzi e concentrarsi sugli elementi competitivi; • Scostamento significativo della curva del valore rispetto a quella della concorrenza; • Redesign del profilo strategico: riassumere in modo semplice e diretto la strategia
  3. 3. 1. Reconstruct market boundaries 2. Focus on the big picture, not the numbers 3. Reach beyond existing demand 4. Get the strategic sequence right 5. Overcome key organizational hurdles 6. Build execution into strategy 4 Formulation Principles4 Formulation Principles 2 Execution Principles2 Execution Principles Six Principles of Blue Ocean Strategy
  4. 4. Strategia Oceano BluStrategia Oceano Blu Formulare la Strategia 1 RIDEFINIRE I CONFINI DEL MERCATO 2 PORRE IL FOCUS SUL QUADRO COMPLESSIVO, NON SUI NUMERI 3 ESTENDERE LA DIMENSIONE OLTRE LA DOMANDA ESISTENTE 4 SEGUIRE LA GIUSTA SEQUENZA STRATEGICA 4 Formulazioni
  5. 5. • Focus on rivals within industry • Focuses on competitive position within strategic group • Focuses on better serving the buyer group Head-to-Head StrategyHead-to-Head Strategy Blue Ocean StrategyBlue Ocean Strategy • Looks across alternative industries • Looks across strategic group within industry • Redefines the industry buyer group Reconstruct Market Boundaries
  6. 6. • Focuses on maximizing the value of product or service offerings within the bounds of its industry • Focuses on adapting to external trends as they occur Head-to-Head StrategyHead-to-Head Strategy Blue Ocean StrategyBlue Ocean Strategy • Looks across to complementary product and service offerings • Participates in shaping external trends over time Reconstruct Market Boundaries
  7. 7. • Focuses on maximizing the value of product or service offerings within the bounds of its industry • Focuses on adapting to external trends as they occur Head-to-Head StrategyHead-to-Head Strategy Blue Ocean StrategyBlue Ocean Strategy • Looks across to complementary product and service offerings • Participates in shaping external trends over time Reconstruct Market Boundaries

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