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Ipercompetizione 6. Tattiche per la Discontinuità

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Dalla ridefinizione del campo di battaglia e "segnali" sino alla strategia
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Ipercompetizione 6. Tattiche per la Discontinuità

  1. 1. Tactics forTactics for DisruptionDisruption
  2. 2. Shifting the Rules of Competition Shifting the rules of competition is concerned with actions that redefineredefine the battlefield.the battlefield. By shifting the rules of the game, the company creates new opportunities to satisfy customers.
  3. 3. Shifting the Rules of Competition The company finds new ways of satisfying customers that transformthat transform the industrythe industry, such as adapting the personal computer to serve the mainframe computing industry or inventing the disposable razor to transform the market for standard razors.
  4. 4. Signals SignalsSignals — verbal announcements of strategic intent — are important preludes to more powerful actions. Signals can stall the actions of competitorsstall the actions of competitors or create uncertainty that erodes their will to defend against attacks.
  5. 5. Signals They can preannounce or fakepreannounce or fake aggressive offensive movesaggressive offensive moves that alter the behavior of competitors. Thus, signals can be used to disrupt the status quo and interactions between companies and thereby create an advantage.
  6. 6. Simultaneous and sequential strategic thrusts Simultaneous and sequential strategic thrusts are the use of a series of actions designed to stun or confusestun or confuse competitorscompetitors, disrupting the status quo to create new advantages or erode those of competitors.
  7. 7. Simultaneous and sequential strategic thrusts Whereas traditional strategic actions have been treated one at a time, actions in hypercompetitionactions in hypercompetition are used in combinations that are difficult to unravel and difficult to defend against.
  8. 8. Simultaneous and sequential strategic thrusts By manipulating competitors' reactions using a series of simultaneous ora series of simultaneous or sequential actionssequential actions, they result in the initiating company's advantage.
  9. 9. Source of Reference: Richard D’Aveni, Hypercompetition : Managing the Dynamics of Strategic Maneuvering, Free Press.
  10. 10. Source of Reference: Richard D’Aveni, Hypercompetition : Managing the Dynamics of Strategic Maneuvering, Free Press.

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