Consumers are looking for cheaper goods and services and more convenient ways of accessing them. As a result, the way we acquire products is changing. New models of personal ownership are gaining attention in many industries, based on the idea that individuals and businesses are increasingly interested in consuming and paying for temporary or limited access to goods and services, rather than purchasing them outright.
The Economist Intelligence Unit, on behalf of Zuora, surveyed 293 business executives in July-August 2013 on their views about new consumption and delivery models of goods and services. The survey explores what they believe
to be the drivers of change, the benefi ts and risks these new models bring to consumers and businesses, and how companies are adapting to accommodate the trend