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Written by the Economist Intelligence Unit (EIU) on behalf of Barclays Wealth, this fourth volume of Barclays Wealth Insights examines what it means to be wealthy today.
It looked at the factors beyond money that the wealthy consider important, and explore the changing patterns of behaviour that are being driven by the ongoing democratisation of wealth. It also looked at how the wealthy spend their money, and explore the challenges and opportunities facing the luxury goods and services sectors as they adapt their offering to suit their rapidly changing customer base.
In this publication, the true value of wealth and the choices wealthy individuals make in seeking to enjoy it are analysed, together with how luxury brands are responding to the changing requirements and expectations of an ever expanding customer base for whom time in particular is becoming an increasingly precious commodity.
The report is based on three main strands of research. First, the Economist Intelligence Unit conducted a survey of 790 individuals with investable assets ranging between at least US$20,000 and those with in excess of US$3 million. Respondents were spread across a number of key international markets, with the highest numbers of respondents from the United States, United Arab Emirates, Singapore, Hong Kong, United Kingdom, Spain and Switzerland. The survey took place between January and September 2007. This was supplemented with a series of in depth interviews with experts on wealth; and a number of case studies. Our thanks are due to the survey respondents and interviewees for their time and insight.