The sustainable future: Promoting growth through sustainability is an Economist Intelligence Unit report that discusses how executives’ approach to sustainability is evolving, how companies are managing and measuring sustainability, and how sustainability dovetails with financial performance. (Sustainability is defined in this report as “operating in a way that ensures long-term viability.”) The research was sponsored by Enel. The Economist Intelligence Unit bears sole responsibility for the content of this report. The findings and views expressed in the report do not necessarily reflect the views of the sponsor. Christopher Watts was the author of the report, and Aviva Freudmann was the editor.