The next chapter for MNC globalisation: Scaling risk to opportunity, an Economist Intelligence Unit
report sponsored by MAXIS GBN (a joint venture between global insurers MetLife and AXA), explores
what is driving globalisation today, and asks MNCs what factors might facilitate or derail their global
growth plans. The findings are based on an Economist Intelligence Unit survey of more than 350
executives at MNCs worldwide, along with in-depth interviews with executives at MNCs of differing
sizes and industry segments, and in different geographic locations.
The research reveals some notable trends in the strategies used by MNCs to develop and execute their globalisation plans.