The big tilt: The rise of the East and what it means for business is an Economist Intelligence Unit special report. The Economist Intelligence Unit’s editorial team executed the survey, conducted the interviews and wrote the report. Nigel Holloway was the editor and project supervisor. Bill Emmott, former Editor of The Economist, served as external consulting editor and Leo Abruzzese as internal consulting editor. Kim Andreasson managed the project team that included Dr Paul Kielstra and John Andrews (writers) and Laura Moustakerski (supporting editor). Brian Lee was in charge of survey execution. Mike Kenny designed the report and Kevin “Kal” Kallaugher created the cover image.
The quantitative findings presented in this report come from an online survey of 1,017 executives around the world—51% of whom describe themselves as board members or C-level executives—conducted by the Economist Intelligence Unit in August and September 2009. The survey asked respondents about the changing balance of global economic influence and their strategies in the face of it. To supplement the quantitative survey results, we conducted in-depth interviews with 19 senior executives and experts.
Our thanks are due to all survey respondents and interviewees for their time and insights.