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Companies able to grasp social media’s potential to transform the way organisations function will secure a significant competitive advantage over their rivals. To benefit most, companies should use new forms of valuation to shape their customer engagement strategies.
Re-envisioning customer value is an Economist Intelligence Unit report sponsored by SAS. It delves into the implications that new measures of customer value carry for businesses, investigating the opportunities and risks that companies face. To develop the report, we conducted in-depth interviews with business executives and thought leaders.
The Economist Intelligence Unit conducted the analysis and wrote the report. The findings and views expressed in the report do not necessarily reflect the views of the sponsor. Neil Baker is the author of the report, and Brian Gardner is the editor.