Be the first to like this
Redefining customer value: Corporate strategies for the social web is an Economist Intelligence Unit report, sponsored by SAS. The Economist Intelligence Unit conducted the survey and analysis, and wrote the report. The findings and views expressed in the report do not necessarily reflect the views of the sponsor.
The report's quantitative findings come from a survey of 391 senior executives, conducted in October 2010. The Economist Intelligence Unit's editorial team designed the survey. Jim Nash is the author of the report, and Carla Rapoport is the editor. Mike Kenny is responsible for the design. To supplement the quantitative survey results, we conducted in-depth interviews with business executives around the world. We would like to thank all interviewees for their time and insight.