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Levelling the playing field: How companies use data to create advantage is an Economist Intelligence Unit report, sponsored by SAP. The Economist Intelligence Unit conducted the survey and analysis and wrote the report. The findings and views expressed in the report do not necessarily reflect the views of the sponsor.
The report’s quantitative findings come from a survey of 602 senior executives, conducted in September 2010. The Economist Intelligence Unit’s editorial team designed the survey. Robert Hertzberg is the author of the report, and Debra D’Agostino is the editor. Mike Kenny is responsible for the design. To supplement the quantitative survey results, we conducted in-depth interviews with business executives around the world. We would like to thank all interviewees for their time and insights.