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Data-driven organisations function differently, according to a global survey of 362 executives conducted by
The Economist Intelligence Unit. The groundwork they lay ensures that employees understand the value of
applying data to their work, use it effectively and keep coming back for more-in what becomes a
self-reinforcing virtuous circle that supports strong financial performance.
lt starts at the top. A strong vision
is critical to an organisational
embrace of data and facts.
Executives say the most effective ways to drive
I t d d t' fd t :
Business success emp oyee engagemen an a op ion o a a are
When data use isavalue and _ 48
practice, companies become , ' t i 'ti'
. . Training and education
more dynamic and profitable. i , i
in °I~ 43%
Leadership example performance incentives
Com anies that out erform the com etition are
Outperformance in P _ P _P
promabmty more likely to have strong leadership
Better knowledge- Data lnltlatlves are launched and 58., ,, 49., ,,
_ l. Sharing driven by our corporate leadership outperturmers Average and
% I I o/ n 70 underperformers
i "Data-driven" businesses 41%
(always use data ini business decisions) , ,
"D -ll li "b i ' '
wifi? , . Liai3'. `b'l3?ZZs. iii`L"i`5lL'l“ J 5 j Engaged employees
n culture M “edwin, l Employees are inspired to use data when
and innovation Supeno, ,ask it is easily accessible, understandable
78 management and I and useable, executives say.
by" operational efficiency
37% 67% Democratise data
Only 25% of executives say
43% employees attheir company
_ _ are able to readily extract
V relevant Insights from data
F made availabletothem.
' n = l A data culture
Iiml : irlliirreilvinni tani-btw 5%
: in oiqpnmrzllloiIhll-qlllillr: Offer training, incentives a
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: umi ñinrarit temukan-ilaihi i 5'
lairiinll imiiiirsiluraisv J( 7 Infuse data
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SOURCE: Economist Intelligence Unit global survey of362 executives, September and October 2014
To read the full report, visit virtuouscircleofdata. eiu. com
(D The Economist Intelligence Unit Limited 2014 I