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In March 2008, the Economist Intelligence Unit surveyed 373 C-level, or board-level executives, from around the world about their attitudes to improving return on equity in the current business environment. The survey and paper were sponsored by The Royal Bank of Scotland.
Respondents represent a range of industries, including financial services, professional services, manufacturing, and information technology. Approximately 50% of respondents represent companies with revenues in excess of US$500m. Around 50% of respondents are chief financial officers, and the remainder are chief executives or other C-level executives.
Our editorial team conducted the survey and wrote the paper. The author was Christopher Watts and the editor was Rob Mitchell. The findings expressed in this paper do not necessarily reflect the views of our sponsors.