Accenture’s Institute for High Performance has conducted thorough research to investigate the keys for success in today’s competitive high- growth markets. The main elements of research include:
• Household income analysis, in collaboration with Oxford Economics. We created five standard bands of annual household income and, for each of 64 countries, estimated the number of households falling into each band in 2010, 2015 and in 2020. All forecasts are measured in real terms, and at market exchange rates.
• Industry consumption curves, in collaboration with Oxford Economics. This research forecasts the evolution of consumption for a select group of industries across the world. It also includes scenario-based sensitivity analysis to assess the impact of changes in the business and policy environment.
• A survey of 588 business leaders, across 85 countries and 22 industries, conducted by the Economist Intelligence Unit. Business leaders were asked about their perceptions of the competitive landscape, their company’s plans for growth and the capabilities important for success in these markets.
• Conversations with clients and experts across industries and extensive secondary research, including company case studies and analysis of greenfield and M&A investment data.