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CEO Briefing is an annual Economist Intelligence Unit research programme designed to identify the management challenges that face the world’s corporate leaders. The 2007 CEO Briefing is sponsored by UK Trade & Investment, the UK government’s international business development organisation.
The Economist Intelligence Unit bears sole responsibility for the content of this report. Our editorial team executed the online survey, conducted the interviews and wrote the report. The findings and views expressed in this report do not necessarily reflect the views of the sponsor. Our research drew on two main initiatives:
● we conducted a wide-ranging online survey of senior executives from around the world in November and December. In total, more than 1,000 executives, half of them from the C-suite, took part;
● to supplement the survey results, we also conducted in-depth interviews with chief executive officers (CEOs), chief financial officers (CFOs) and other senior executives from major companies in all of the world’s regions.
James Watson was the author of the report and Andrew Palmer was the editor. The following researchers conducted interviews with executives around the world: Ross O’Brien, Peter Baldwin, Alison Rea, Jeanette Borzo, Clint Witchalls and Terry Ernest-Jones. John Bowler also contributed to the report. We would like to thank all the executives who participated in the survey and interviews for their time and insights.