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Big data evolution: March of progress

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The tone of corporate conversations about big data continues to shift from initial excitement to expecting long-term business impact.

Over the past four years, executives have not only become better educated about the technology behind big data, but have fully embraced the relevance of data to their corporate strategy and competitive success. What are the hallmarks of this current stage of evolution, and what does the path to "data adulthood" look like from here?

Published in: Data & Analytics
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Big data evolution: March of progress

  1. 1. Big Data Evolution: March of Progress How are big data currently being used? Impact of Data over Past Five Years Passing 50% Tipping Point 50% Substantiate business decisions Improve business processes Improve products or services Improve customer service and experience Identify new business opportunities 2011 2011 2015 2015 Collects data but severely underuse them 60% 61% 88% 43% 57% 88% 18% 59% 88% 18% 56% 89% 20% 49% 85% Understands value of data and marshals resources to take better advantage Has well-defined data-management strategies that focus on collecting and analyzing the most valuable data Collects data but do not consistently maximize their value Data waster Aspiring data manager Strategic data managerData collector Data wasters & collectors Aspiring data managers Strategic data managers Opportunities of Increased Amounts of Data From Service to Experience -9 -6 -3 0 3 6 9 12 15 15% -4% -3% -8% Strategic data manager Aspiring data manager Data collector Data wasters 2011 to 2015 Tracking true progress Download the briefing paper here. Sponsored by It has completely changed the way we do business It has had no impact on our organisation Better customer service 3% 6% 10% 33% 39% 48% 58% 9% 3% 7% 7% 25% 44% 14% Enhanced customer service 27% 20% 26% 22%

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