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A silver opportunity? Rising longevity and its implications for business is an Economist Intelligence Unit report, sponsored by AXA. It looks at the risks and opportunities faced by businesses as they start to grapple with changing demographics, both in terms of their internal workforces and the changing nature of consumer demand. This report focuses on the trend in developed countries.
To support this study, the Economist Intelligence Unit conducted a global survey of 583 executives during January and February 2011. Of the respondents, 36% were based in Europe, 33% in the Asia-Pacific region and 18% in North America, with 13% from the rest of the world. It covers a wide range of sectors, including financial services, telecommunications and technology, healthcare, pharmaceuticals and biotechnology and professional services. To complement the survey findings, the Economist Intelligence Unit also conducted wide-ranging desk research and in-depth interviews with a range of experts and executives.