Questionnaire Results
                        ManFlick Productions




Tuesday, 3 March 2009
Our Questionnaire
                    Our questionnaire was compiled in order to understand our core
                    t...
Chart to Show Genre popularity
   spread among younger audiences
                                           From this char...
Chart to genre popularity spread
        among older audiences
                                                    When co...
Chart to show younger audience
                priorities

                                     From this chart we can see...
Chart to show older audience
                 priorities                            SUrprisingly, this chart shows us
    ...
Graph to show People’s
                                                           We asked our participants how
         o...
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Market Research Analysis

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Market Research Analysis

  1. 1. Questionnaire Results ManFlick Productions Tuesday, 3 March 2009
  2. 2. Our Questionnaire Our questionnaire was compiled in order to understand our core target audience better We had this in mind when we created it. The final questionnaire is available on my blog. In our questionnaire we did a survey in our school comprising of students our own age and teachers in order to broaden the range of results The survey comprised of 26 people Tuesday, 3 March 2009
  3. 3. Chart to Show Genre popularity spread among younger audiences From this chart we can that the most popular genre is 14% Comedy with the genre of our 28% film, ‘Thriller’ coming 3rd. 19% This was a revelation as our type of film we not as popular 6% as in our target audience 33% group as we thought would be. Tuesday, 3 March 2009
  4. 4. Chart to genre popularity spread among older audiences When compared with the previous chart, we can see a different spread of genre taste. 8% 17% Maturit y ha s m ea nt th a t serious genre’s such as 25% 17% ‘romantic’ and ‘drama’ are more popular. This is stereotypical of 33% the older generation. Action Comedy Drama Thriller Romantic Tuesday, 3 March 2009
  5. 5. Chart to show younger audience priorities From this chart we can see that actors and story are more important to a young audience. This can be expected because a 25% 32% younger audience is less appreciative of the technical aspects such as cinematography, 2% soundtrack and editing and are instead 2% 9% influenced by the more obvious elements of 14% 16% films; explosions, visual effects, nudity, high profile actors etc. Tuesday, 3 March 2009
  6. 6. Chart to show older audience priorities SUrprisingly, this chart shows us that the most important factor in a film is the cast. This was 14% contradictory to what we thought 29% 7% we would see in the older generation. We predicted that 14% reviews, genre and narrative would 14% 14% 7% be more popular with this demographic. Actors Directors Soundtrack Genre Trailer Reviews Story Chart 4 Tuesday, 3 March 2009
  7. 7. Graph to show People’s We asked our participants how opinions of non-diegetic important non-diegetic music was to music them on a scale of 1 to 5, 5 being the 50.000% most important. We found the result a lot more surprising as it clearly shows 37.500% that it is more important than we first 25.000% thought. This means we are planning 12.500% to include a lot more music in our final piece and spend a lot more time 0% 1 2 3 4 on producing an original score and 5 adding non-diegetic music to our film. % of people’s opinions Tuesday, 3 March 2009

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