Mobile & Social: why you should incorporate social into the classroom

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Mobile & Social: why you should incorporate social into the classroom

  1. 1. Mobile & SocialSaint Michael’s College TWTWJune 7, 2011
  2. 2. Who am I?✤ 2008 graduate of Saint Michael’s College✤ Bachelors in Religious Studies, minors in Classics and Marketing✤ Worked in Admissions for 2 years✤ Assistant Director of Marketing - Social Media (1 year) ✤ Manage campus-wide social media ✤ Manage student, faculty, staff bloggers ✤ Create web video
  3. 3. Mobile & Social“My sense is that mobile devices are inherentlysocial... [mobile devices are] already filled withyour contacts and your friends, and they also haveaccess to your location.”- Facebook CTO Bret Taylor Mobile is Facebook’s top priority in 2011
  4. 4. http://www.edisonresearch.com
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  6. 6. http://www.edisonresearch.com
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  10. 10. Mobile & Social
  11. 11. Twitter Facts:✤ 92% of americans are aware of twitter✤ 8% of americans use twitter✤ 34% of twitter users are under 24✤ 3 in 10 users access the service daily http://www.edisonresearch.com 15 http://www.website-monitoring.com
  12. 12. Twitter Facts: Approach to success:✤ 92% of americans are aware ✤ Feed tweets in blogs of twitter ✤ Twitter speech bubbles✤ 8% of americans use twitter average 50 clicks/month✤ 34% of twitter users are under 24✤ 3 in 10 users access the service daily http://www.edisonresearch.com 15 http://www.website-monitoring.com
  13. 13. Twitter on campus What role does it play? ✤ Micro-blog ✤ Quick daily update ✤ Topics differ from blog posts ✤ Builds community among ambassadors ✤ Educational 16
  14. 14. Twitter on campus Is it worth it? 17
  15. 15. Twitter in the classroom University of Texas-Dallas✤ 90 person lecture hall✤ class members set up accounts✤ displayed tweets on a screen during class ✤ students posted comments/messages re: lecture ✤ students asked questions during class
  16. 16. Twitter in the classroom University of California-Berkeley and Northern Illinois University✤ Group contact✤ “student-to-teacher-to-student” office hours✤ sharing of information not on the syllabus✤ bulletin board, last minute news✤ replaces email announcements
  17. 17. Twitter in the classroom50 more ways to use Twitter in the classroom http://bit.ly/50WaysforTwitter
  18. 18. Facebook
  19. 19. http://www.edisonresearch.com
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  22. 22. Facebook in the classroom Facebook Pages✤ Great for brands, services, products, organizations✤ When you “like” a Page, updates will be seen in your news feed✤ You can not message all members at once on a Page✤ As admin you are anonymous
  23. 23. Facebook in the classroom Facebook Pages Facebook Groups✤ Great for brands, services, ✤ Great for affinity groups and products, organizations classroom settings✤ When you “like” a Page, ✤ When you join a Group, new updates will be seen in your posts are emailed to you news feed ✤ You can message all members✤ You can not message all at once on a Group members at once on a Page ✤ As a member your photo is✤ As admin you are anonymous seen by other members
  24. 24. Facebook in the classroom Privacy Concerns✤ You do not have to “friend” students✤ With high security settings, students will not see your profile✤ Only your photo will be visible✤ You can “tag” anyone in a Group, friend or not
  25. 25. Facebook in the classroom✤ Brainstorm or comment on readings✤ Share multimedia easily✤ Replace email announcements: ✤ homework updates ✤ class discussions
  26. 26. Facebook in the classroom✤ Brainstorm or comment on readings✤ Share multimedia easily✤ Replace email announcements: ✤ homework updates ✤ class discussions SMC students prefer to be communicated with on Facebook vs. Email
  27. 27. Facebook in “real life”http://www.facebook.com/home.php?sk=group_201024199933773&ap=1
  28. 28. Thank you!Mallory Wood@MalloryWoodmarketingwithmallory.comSaint Michael’s College TWTWJune 7, 2011 29

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