Blogging Basics

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I was invited to guest lecture on the "basics of blogging" to a Consumer Behavior class at Saint Michael's College in the fall of 2011. The students are required to blog and tweet all semester and for many this will be the first time using either social networking service.

This presentation includes information that I think is essential for a new blogger to know and examples of blog posts that I believe will be helpful and inspirational for the students.

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Blogging Basics

  1. 1. Blogging Basics #bb4smcWednesday, September 21, 11
  2. 2. Moi?Wednesday, September 21, 11
  3. 3. Which blogs do you read?Wednesday, September 21, 11
  4. 4. What is the point?Wednesday, September 21, 11
  5. 5. What is the point?Wednesday, September 21, 11
  6. 6. What is the point?Wednesday, September 21, 11
  7. 7. What is the point?Wednesday, September 21, 11
  8. 8. What is the point?Wednesday, September 21, 11
  9. 9. What is the point?Wednesday, September 21, 11
  10. 10. What is the point?Wednesday, September 21, 11
  11. 11. What is the point?Wednesday, September 21, 11
  12. 12. What is the point?Wednesday, September 21, 11
  13. 13. What is the point?Wednesday, September 21, 11
  14. 14. What is the point?Wednesday, September 21, 11
  15. 15. What is the point?Wednesday, September 21, 11
  16. 16. What is the point?Wednesday, September 21, 11
  17. 17. What is the point?Wednesday, September 21, 11
  18. 18. What is the point?Wednesday, September 21, 11
  19. 19. What is the point?Wednesday, September 21, 11
  20. 20. What do I need to know?Wednesday, September 21, 11
  21. 21. Have a point, a passion, a purposeWednesday, September 21, 11
  22. 22. Have a point, a passion, a purposeWednesday, September 21, 11
  23. 23. Have a point, a passion, a purposeWednesday, September 21, 11
  24. 24. Content is KingWednesday, September 21, 11
  25. 25. Search Engine OptimizationWednesday, September 21, 11
  26. 26. Build your CommunityWednesday, September 21, 11
  27. 27. Set Measurable GoalsWednesday, September 21, 11
  28. 28. Now for a few examplesWednesday, September 21, 11
  29. 29. Wednesday, September 21, 11
  30. 30. Wednesday, September 21, 11
  31. 31. Wednesday, September 21, 11
  32. 32. Wednesday, September 21, 11
  33. 33. Wednesday, September 21, 11
  34. 34. Don’t forget Make a schedule...Wednesday, September 21, 11
  35. 35. Don’t forget Make a schedule... and stick to it.Wednesday, September 21, 11
  36. 36. Don’t forget No one reads blogs...Wednesday, September 21, 11
  37. 37. Don’t forget No one reads blogs... word for word.Wednesday, September 21, 11
  38. 38. Don’t forget Keep it clean...Wednesday, September 21, 11
  39. 39. Don’t forget Keep it clean... in looks and content.Wednesday, September 21, 11
  40. 40. Wednesday, September 21, 11
  41. 41. Blogs featured: • http://smallhandsbigideas.com/ • http://www.twistimage.com/blog/ • http://sethgodin.typepad.com/seths_blog/2011/09/ mergingemerging.html • http://www.marketingwithmallory.com • http://www.ruelala.com/blogWednesday, September 21, 11
  42. 42. Favorite blogs from the tweeters • Liz Gross: http://www.agrowingtradition.com • Nick DeNardis: http://www.thedieline.com and http://37signals.com/svn • Tim Nekritz: http://www.unmarketing.com • Joe Sabado: http://www.insidehighered.com/blogs/student_affairs_and_technology and http://sawomentalktech.com/blog • Michael Fienen: http://www.smashingmagazine.com • Karlyn Morissette: http://www.chrisbrogan.com • Lane Joplin: http://insidetimshead.wordpress.com • Caroline Bright: http://www.thecollegeprepster.com • Karine Joly: http://www.kaushik.net/avinash • Ann Oleson: http://cooldata.wordpress.com • Georgy Cohen: http://www.webinknow.com • Susan T. Evans: http://annies-eats.com • Eric Stoller: http://kottke.org • Alaina Wiens: http://www.tomandlorenzo.com/Wednesday, September 21, 11
  43. 43. Photo credits • http://www.flickr.com/photos/kunel/167783571/ • http://www.flickr.com/photos/laughingsquid/108474388/ • http://www.flickr.com/photos/barnett/2836828090/sizes/m/in/photostream/ • http://www.flickr.com/photos/cambodia4kidsorg/260004685/ • http://www.youtube.com/watch?v=91Vcwr8-JhM (video) • http://www.flickr.com/photos/godserv/4517248920 • http://www.flickr.com/photos/harry_nl/5249015253 • http://www.thesocialcraft.com/wp-content/uploads/2010/02/ community-7127023.jpg • http://www.flickr.com/photos/mytudut/5208476408Wednesday, September 21, 11

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