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External inspirational speaker at Telepo Customer Event 2014 : The way B2B companies buy has changed. 90 % of the businesses between companies start online and the customers want to do more of the pre-sale work themeselves. This means that we as B2B marketers need to step in and take a greater business responsibility by guiding our potential customers through their buyer journey Our tool is Content Marketing. Susanne Hägvall points out the importance of a having a plan for your work and shares 7 steps for a content marketing strategy that helps your customers buy.