If the world could strive for one quality and one quality only, I choose SINCERITY. Imagine a world where you didn't have to guess at the motive behind the offer, or people did what they said they were going to do. If that were the case our energies would be devoted to the 'task at hand,' clearly paving the way for superior results. Okay, I was dreaming for just a moment. When you understand the motives behind those people who are most insincere, you'll be leaps and bounds ahead of the volumes of people who become victims.