Distributing your film online

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Presentation looks at filmmakers who have used the internet to get their films seen using platforms like YouTube, Facebook, iTunes, via a mobile app or from their own sites. By the end of this talk you should know whether online film distribution is right for you and the tools you can use to do it.

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  • Distributing your film online

    1. 1. BEYOND THE BOX OFFICE presents Distributing Your Film Online by Malaika Mose http://www.beyondtheboxoffice.com
    2. 2. Old World for indie filmmaker • Filmmaker • Plays film at festival • Sells your film to distributor • Distributor gives filmmaker • advance • a percentage of revenues • Distributor sells to audience • Audience pays for film & gives • money to distributor • money to filmmaker • money to investorsSource: http://www.slideshare.net/Bnewman01/tribeca-all-access-online-tools-making-money-and-building-audiences-for-film
    3. 3. “You find that scenario along with...” Source: Torley on Flickr
    4. 4. “In fact it was more like...” • Filmmaker • Maybe plays film at festival • Maybe sells film to distributor who has rights to it everywhere forever • In which case Distributor gives filmmaker • advance of $0 - $15k on average • a percentage of revenues around 30%-60% after expenses. • Maybe distributor sells to audience • If theatres book or buy audience pays for film & gives • money to distributor • money to filmmaker • money to investorsSource: http://www.slideshare.net/Bnewman01/tribeca-all-access-online-tools-making-money-and-building-audiences-for-film
    5. 5. “Except after expenses...” Marketing DELIVERY Prints & Advertising Cross-collateralization staffingSource: http://www.slideshare.net/Bnewman01/tribeca-all-access-online-tools-making-money-and-building-audiences-for-film
    6. 6. “Except after expenses...” fee fee Marketing fee DELIVERY feefee Prints & Advertising fee Cross-collateralization fee fee fee staffingSource: http://www.slideshare.net/Bnewman01/tribeca-all-access-online-tools-making-money-and-building-audiences-for-film
    7. 7. There are never any revenues •money to distributor ✔Source: http://www.slideshare.net/Bnewman01/tribeca-all-access-online-tools-making-money-and-building-audiences-for-film
    8. 8. So... •money to filmmaker •money to investors Not so muchSource: http://www.slideshare.net/Bnewman01/tribeca-all-access-online-tools-making-money-and-building-audiences-for-film
    9. 9. Filmmaker Speaks“ A distributor will acquire a film just to put it in their library and theyll sit on it. You cant do anything to put it out there so ... the most frustrating thing is a deal that sucks financially but also sucks in terms of nobody hears about your film because distributors too busy with other films or doesnt know how to market your film – weve heard a lot of frustrations from filmmakers because of that. -Mynette Louie, Producer, Children of Invention
    10. 10. Change is a comin’ here
    11. 11. People are shifting their watching habits This is mostly video streaming & Netflix is the lion’s share http://techcrunch.com/2011/05/17/netflix-largest-internet-traffic/
    12. 12. Fewer theatre-goersSource: http://www.thewrap.com/movies/article/they-may-be-all-right-are-kids-leaving-multiplex-27355?page=0,1
    13. 13. Why Online?•The Need for Instant Gratification•The Eschewing of Constraints
    14. 14. New ways look like...
    15. 15. The Film Festival Revisited
    16. 16. The Film Festival Revisited
    17. 17. The Film Festival Revisited
    18. 18. Other reasons to do the circuit•Prestige attached to getting into a festival•Get Buzz•Sometimes a pre-requisite to distribution (online or otherwise)•Network/Share•Build your brand•Find your audience
    19. 19. Filmmaker Speaks on Finding Audiences“ Whats nice about going on a Festival Circuit is you can sometimes find out that maybe youre wrong (about your core audience). We always hoped, that it would have a broader appeal than just in the independent film scene, and Asian- American audiences as we went to the festival we found that the film played very well to people who had families. The core audience ended up being a little broader than we initially expected which was nice. -Tze Chun, Director, Children of Invention
    20. 20. New ways look like...
    21. 21. The Short Film Revisited
    22. 22. Thomas Beale Cipher Stats Source: Andrew S Allen,
    23. 23. Filmmaker Speaks“ I was soon taking calls from studio ” execs, production houses, and others interested in collaborating on future projects -Andrew S. Allen, Director,Thomas Beale Cipher
    24. 24. Filmmaker Speaks“ The wide release — where a short film can make its biggest impact — happens online.” -Andrew S. Allen, Director,Thomas Beale Cipher ”
    25. 25. The Short FilmReincarnated as Web Series
    26. 26. New ways look like...
    27. 27. Give it away now
    28. 28. Now for a personal story...
    29. 29. I watched The Yes Men for free
    30. 30. Ended up $75 poorer
    31. 31. WTH?
    32. 32. Filmmaker Speaks“ The biggest thing I learned from this experience is that giving something away to earn people’s trust and build a fan base makes selling future creations much much easier—be it a ” feature film, web series, or even merchandise. -Andrew S. Allen, Director,Thomas Beale Cipher
    33. 33. New ways look like...
    34. 34. Mobile Distribution
    35. 35. Mobile Distribution
    36. 36. Facebook Distribution
    37. 37. Tools of the trade•Video Sites•Aggregator (req’d for iTunes, Hulu, etc.)•Application Developer•Embeddable players
    38. 38. Video Sites• Babelgum• Vimeo• Blip.tv• itzon.tv• FilmAnnex• Crackle• YouTube• Boxee• Veoh• Snagfilms (docs)• Jaman• and many more...
    39. 39. Aggregator: Distribber
    40. 40. Aggregator: Indieflix •70/30 split, after costs •Help with promotion •Also stream on their site
    41. 41. To Mobile Devices•Aggregator•Video sites that have mobile version or app•Application Developer
    42. 42. Mobile app/sites and many more...
    43. 43. Film App Developerspecialize in mobile apps specialize in film apps
    44. 44. Freelancers
    45. 45. Facebook Apps for Films
    46. 46. All in one: Embeddable Player
    47. 47. Built-in monetizationhttp://www.chrisjonesblog.com/2011/02/selling-your-film-from-your-webpage-with-dynamoplayer-how-did-we-do-in-our-first-week.html
    48. 48. To TVs•Aggregator - VOD•Connected TV Apps for Over the Top
    49. 49. STB/Connected TV AppsPlatforms
    50. 50. Parting thoughts...•You can put it there, but you also have to get people to come
    51. 51. Parting thoughts...•When making distribution deals, don’t give everything away
    52. 52. Parting thoughts...•There’s no “right” way
    53. 53. Resources•Peter Broderick’s Welcome to the New World•Brian Newman’s blog•The Workbook Project
    54. 54. http://beyondtheboxoffice.com @malaikamosemalaika@beyondtheboxoffice.comhttp://quora.com/malaika-mose

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