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Learning the fundamentals of SEO is never-ending. You always have to be on top of the latest information, techniques and tools used to optimized your site so that you will not be left behind. You must know the best and latest SEO trends which will help you improve your website rankings and make your SEO life more comfortable.
You need to improve your website so that your PR will not be affected because Google is continuously updating and progressing it system.
Conversion Rate Optimization
It is important to invest money as it is needed to better you web analytics and have much improved rate optimization.
All internet marketers and small businesses that have online website are very conscious of their page ranks. It is the one that determines how popular and useful their sites are to the users. Now, there's a new system called Author Rank or Agent Rank. This tool will definitely assess a website based on its quality of content and that will decide the standing of a website. So when a website hires writing services they have to make sure that the company have quality authors or write with purpose. Remember, that Google will keep track of the authors you have through their Google+ profiles.
This essential element of the website optimization because it gives the companies a break to distribute their publish contact and location information so that their online businesses can be found via search engines.
As the years have passed Google system and link mechanism stricter than before in order to keep it as useful and informative search engine. Websites that doesn't meet the requirement of Google will definitely be rejected. If you have been declined by Google you will receive a notification via your webmaster account. You can also try your luck on other search engines such as Yahoo and Bing.
Web site Brand Marketing
This 2013, it is determined that Google Authorship will be the source of brand marketing.
Use of Social Media Sites
Last 2012, social media was the trend in keeping your website know and get an established website standing. And this 2013, its becoming more important and here to stay to help you more on optimizing your site in order to get traffic and increase sales.
You must make use of your Google+ to strengthen your credibility. Also, this is viewed to be an effective way to easily get indexed and crawl on search engines.
Quality of Website Content
An old adage "Content is the King" yes, it is! Content quality is here to stay and will never go away, so never stop creating informative articles that can help users with the information they looking for.
Link Building Techniques
One important thing you have to keep in mind when building backlinks is make sure you are creating links relevant to your site so that you can get several benefits such as better ROI, good website ranking and acclaimed online reputation.