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20171004_CEATEC2017_DesignThinking

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デザインシンキング
AI ブームの最中で求められる "DESIGN" の力

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20171004_CEATEC2017_DesignThinking

  1. 1. AI "DESIGN" Makoto Mori Nomura Research Institute, Ltd. 1
  2. 2. ▌ IT IT ▌Arumon ▌ ( ) ▌UXD / / AI / Python / JS 2
  3. 3. 3
  4. 4. ▌ ▌ May 16 - Jul. 25 (2016) ▌ btrax, Inc. ( ) 4
  5. 5. Sammy (AI Powered Personalized Restaurant Search App) ▌ ‒ ‒ 5 Share to 50%9:41 AMSammy SAMMY American/Sandwiches Marlowe Food Service Atmosphere Start (Step1) (Step2) Feedback DB
  6. 6. DeepLearning ▌ ▌ DeepLearning ▌ Apr. 11 - Jul. 4 (2017) ▌ ‒ Numpy ‒ Autoencoders dA SdA ‒ CNN Data Augmentation Batch Normalization ‒ RNN LSTM NLP ‒ etc. 6
  7. 7. Arumon ▌ ▌ 15 5 6 7
  8. 8. Arumon ▌ ▌ 15 5 6 8
  9. 9. 9 スマホでかんたん投資 友達とはじめる投資アプリ
  10. 10. ▌ IT IT ▌Arumon ▌ ( ) ▌UXD / / AI / Python / JS 10
  11. 11. 11 AI DESIGN
  12. 12. AI DESIGN 12
  13. 13. AI 13 AI AI SF AI AI ( AI) AI 0→1 1→100 AI
  14. 14. 49% 35% 47% NRI 2015 14
  15. 15. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 15
  16. 16. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • ( ) 16
  17. 17. "AI" ▌ API 17 TensorFlow (Google) Speech API (Google) Face API (Microsoft) Hubot (Heroku) Amazon Polly (Amazon) AI
  18. 18. "AI" ▌GIJIMON ‒ Arumon ‒ Google Speech API ‒ DynamoDB ‒ Summpy Slack ‒ 18 XXXXXXX XXXXXXX DB Recording DB Summarizing Posting
  19. 19. "AI" 19 Amazon Dynamo DB Business Airport Arumon members Speaking AWS Lambda Interne t Interne t Browser Gijimon- recorder Arumon Slack EC2 instance 文章要約API Slackへ通知 Google Cloud Platform 形態素解析 Natural Language Processing 音声録音し、 Speech APIでテキスト化 Speech Streaming Interne t リアルタイムな テキスト化 テキスト化した 文字列を保存
  20. 20. "AI" ▌ ‒ AI ‒ ‒ ‒ (UX) 20 " " " "
  21. 21. 21
  22. 22. 22 0 0 0
  23. 23. 23 0 0 0 " "
  24. 24. 24
  25. 25. 25 AI DESIGN " "
  26. 26. Recap ▌ ‒ AI ‒ AI API ▌ ‒ "AI" ‒ UX ―― 26 DESIGN
  27. 27. 27
  28. 28. What is "DESIGN" ▌ ▌"DESIGN" 28 Visual 設計工程 広告デザイン UXD DESIGN ≠ Design DESIGN is not only Design
  29. 29. What is "DESIGN" ▌ 0 1 ▌ ‒ 29 LOGIC DESIGN
  30. 30. vs 30
  31. 31. 31 Why ――
  32. 32. 32 UX
  33. 33. 33 User eXperience   UX UXD
  34. 34. UXD ▌ ‒ ▌ ‒ ▌UXD ‒ 34
  35. 35. Uber 35
  36. 36. Uber 36
  37. 37. Uber 37
  38. 38. 38
  39. 39. ▌ ‒ " " " " 39
  40. 40. 40 Why ――
  41. 41. 41 Why ――
  42. 42. ▌ ‒ ‒ ‒ ▌ ‒ ‒ ‒ 42
  43. 43. ▌ ‒ 43 Sympathy    Understanding Recognition Empathy    Experiencing Emotion
  44. 44. ▌ ▌ 44 Vision Mission
  45. 45. ▌A computer in the hands of everyday people. ‒ Apple ▌Give people the power to build community and bring the world closer together. ‒ Facebook ▌To provide access to the world’s information in one click. ‒ Google 45
  46. 46. ▌ ‒ ▌ ‒ ‒ 46   
  47. 47. COCD-Box ▌ ‒ 47 (originality) (feasibility)
  48. 48. ▌ ‒ Prott POP ‒ ▌ Needs Wants ‒ 48 Logical Needs WantsDESIGN
  49. 49. Prott ▌What is ‒ ‒ ‒ Marvel POP ▌How to ‒ α ‒ ‒ ‒ Prott 49
  50. 50. Sammy ▌ ‒ (Paradox of Choise) ‒ ‒ ( ) ▌ ‒ " " TinderUI ‒ ‒ 50
  51. 51. Recap ▌ ‒ ‒ ▌ ‒ ‒ ‒ 51
  52. 52. 52
  53. 53. ▌ ‒ UI / UX 53
  54. 54. Noah 54 スマホでかんたん投資 友達とはじめる投資アプリ
  55. 55. Arumon ▌ UX ‒ UX ▌ ‒ ▌ One Japan ‒ Arumon ▌ ‒ 55
  56. 56. ▌ ‒ ‒ ▌ ‒ ‒ ‒ 56
  57. 57. Recap ▌ ‒ Arumon ‒ NRI ▌ ‒ ‒ DESIGN 57
  58. 58. Thank you and feel free to ask more. 58

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