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Personal branding in 7 steps
Express yourself!
Who Do I Think I Am?
Tessa Faber ™
What is a brand?
A brand or trademark is a unique
name, sign, symbol, word, design,
expression and activity,
or a combination of these, wit...
Who Do You Think You Are?
...but I am not
a product,
I am a person!
A strong brand =
Consistent
Compelling
Credible
And it’s personal!
Authentic
About purpose
All about you
Adding value(s)
Express
and brand
yourself
in
7 steps!
Let’s start Making Sense.
It starts with you!
Being
yourself
on
PURPOSE!
Self
discovery
Self
awareness
Self
expression
Self
promotion
Self
confidence
Self
develop-
ment
Step 1
Being yourself on purpose!
A human being: you
Unaware of your strengths
On purpose without effort
What is your purp...
Ready?
Aim!!
Fire!!!
Discover
your
“purpose”
Courage | Coeur Purpose: to live from the heart
Open your eyes and see that
you are already a brand
without even knowing it!!!
Self discovery
Get to
know
yourself
better!
Step 2
What
makes
you
YOU?
What are the
differences
with others?
Who do they think you are?
You
Colleagues
Co-workers
Manager
Team
members
Friends
Family
Business
partners
Clients
Custome...
Self
awareness
Get to
like and
appreciate
yourself!
Step 3
“As from today I am going
to work as myself!”
Dare to
step
over your
own
shadow!
Modesty….
Personal
branding
Be true to
yourself
to be of value
for the other!
Be a role model!
Self
Expression
Find the words
and images that
suit you
to tell the
world
who you are!
Step 4
Don’t be a copy,
be an original!!
“Life’s a pitch!”
Make it fun!
Make it stick!
Make it personal!
Make it effective!
Make it a hit and
don’t run!
What does
your online
“identity”
say about
your
brand?
Authentic therefore unique
Active & engaging
Dinstinguishable & consistant
Expert status
Google proof
Professional
Your on...
Choose your fans & followers wisely
(they are your brand’s ambassadors)
Self
Promotion
“If you don’t
promote,
something
terrible will
happen:
nothing!”
Step 5
Dare to step
into the
spotlights!
Dare to
put
yourself
in the
picture!
Choose
your
own
frame!
Influence
Tell the
world who
you are,
before they
make up
their own
minds!
Me
Inc.
Target
audience
Voice-
mail
Email
Narrative
“Pitch”
Network
Social
value
Communi
cation
Body
language
Resume
Cover...
Self
Confidence!
Doing what you
do best and
being yourself
on purpose gives
you a confidence
boost!
Step 6
Practice
what you
preach
passionately
Be a true
advocate on
purpose
Express
and
present
yourself
as an
expert
Personal
Branding
from the
heart!
Self
development!
With a growth
mindset you
can take the
next step
Step 7
Put effort in it!
To know
yourself
is to
grow
yourself!
Being yourself on purpose!
The next step = step 1!
Being aware of yourself
and making choices that
suit your purpose!
Try it!
You can never fail at being YOU!
Look what happens to the world
around you, when you are you!
Personal branding
Your smile is
your logo.
Your personality is
your business card.
How you leave
others feeling after
they...
It takes courage!
Choose to
follow
your
heart
Courage | Coeur to live life from your heart
Choose your own route!
You have to take
these steps
yourself!!
Push
YOURSELF
Choose to be unique!
Choose to
be visible
Choose
to
express
yourself!
Choose to
add and
to be of
value!
Dare to show and use your
special power!
Grow a growth mindset!
“I have never done
it before, so I think
I can do it!!”
Pippi Longstocking
Making Sense
of my “special powers”
Career coach for highly sensitive,
gifted, strong minded, whole
hearted & purpose driv...
Merry X-mas everyone!!
@TessaFaber (Dutch)
@Makingsense (English)
Tessa Faber
www.makingsense.nl
Facebook.com/makingsense....
How to brand and express yourself in 7 steps slideshare
How to brand and express yourself in 7 steps slideshare
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How to brand and express yourself in 7 steps slideshare

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My seminar for VTH Volunteer The Hague on 9 December 2015
https://www.volunteerthehague.nl/event

Published in: Career
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How to brand and express yourself in 7 steps slideshare

  1. 1. Personal branding in 7 steps Express yourself!
  2. 2. Who Do I Think I Am? Tessa Faber ™
  3. 3. What is a brand?
  4. 4. A brand or trademark is a unique name, sign, symbol, word, design, expression and activity, or a combination of these, with the purpose of creating an image to identify and differientiate a product or service from the “competitor”. A strong brand adds emotion, trust, credibility and value(s).
  5. 5. Who Do You Think You Are?
  6. 6. ...but I am not a product, I am a person!
  7. 7. A strong brand = Consistent Compelling Credible And it’s personal! Authentic About purpose All about you Adding value(s)
  8. 8. Express and brand yourself in 7 steps!
  9. 9. Let’s start Making Sense. It starts with you!
  10. 10. Being yourself on PURPOSE! Self discovery Self awareness Self expression Self promotion Self confidence Self develop- ment
  11. 11. Step 1 Being yourself on purpose! A human being: you Unaware of your strengths On purpose without effort What is your purpose?
  12. 12. Ready? Aim!! Fire!!!
  13. 13. Discover your “purpose” Courage | Coeur Purpose: to live from the heart
  14. 14. Open your eyes and see that you are already a brand without even knowing it!!!
  15. 15. Self discovery Get to know yourself better! Step 2
  16. 16. What makes you YOU? What are the differences with others?
  17. 17. Who do they think you are? You Colleagues Co-workers Manager Team members Friends Family Business partners Clients Customers Employer
  18. 18. Self awareness Get to like and appreciate yourself! Step 3
  19. 19. “As from today I am going to work as myself!”
  20. 20. Dare to step over your own shadow!
  21. 21. Modesty….
  22. 22. Personal branding Be true to yourself to be of value for the other! Be a role model!
  23. 23. Self Expression Find the words and images that suit you to tell the world who you are! Step 4
  24. 24. Don’t be a copy, be an original!!
  25. 25. “Life’s a pitch!” Make it fun! Make it stick! Make it personal! Make it effective! Make it a hit and don’t run!
  26. 26. What does your online “identity” say about your brand?
  27. 27. Authentic therefore unique Active & engaging Dinstinguishable & consistant Expert status Google proof Professional Your online brand =
  28. 28. Choose your fans & followers wisely (they are your brand’s ambassadors)
  29. 29. Self Promotion “If you don’t promote, something terrible will happen: nothing!” Step 5
  30. 30. Dare to step into the spotlights!
  31. 31. Dare to put yourself in the picture!
  32. 32. Choose your own frame!
  33. 33. Influence Tell the world who you are, before they make up their own minds!
  34. 34. Me Inc. Target audience Voice- mail Email Narrative “Pitch” Network Social value Communi cation Body language Resume Cover letter CV Social Media Design Logo Pay off Styling Sales: Fee or salary After Sales Feedback Endorse ments
  35. 35. Self Confidence! Doing what you do best and being yourself on purpose gives you a confidence boost! Step 6
  36. 36. Practice what you preach passionately Be a true advocate on purpose
  37. 37. Express and present yourself as an expert
  38. 38. Personal Branding from the heart!
  39. 39. Self development! With a growth mindset you can take the next step Step 7
  40. 40. Put effort in it! To know yourself is to grow yourself!
  41. 41. Being yourself on purpose! The next step = step 1!
  42. 42. Being aware of yourself and making choices that suit your purpose!
  43. 43. Try it! You can never fail at being YOU!
  44. 44. Look what happens to the world around you, when you are you!
  45. 45. Personal branding Your smile is your logo. Your personality is your business card. How you leave others feeling after they have an experience with you becomes your trademark!
  46. 46. It takes courage!
  47. 47. Choose to follow your heart Courage | Coeur to live life from your heart
  48. 48. Choose your own route!
  49. 49. You have to take these steps yourself!! Push YOURSELF
  50. 50. Choose to be unique!
  51. 51. Choose to be visible
  52. 52. Choose to express yourself!
  53. 53. Choose to add and to be of value!
  54. 54. Dare to show and use your special power!
  55. 55. Grow a growth mindset! “I have never done it before, so I think I can do it!!” Pippi Longstocking
  56. 56. Making Sense of my “special powers” Career coach for highly sensitive, gifted, strong minded, whole hearted & purpose driven professionals Trends & talents translator for the Dutch labour market Multi-focused mother on a mission Expressive speaker, trainer & actor Being myself on purpose
  57. 57. Merry X-mas everyone!! @TessaFaber (Dutch) @Makingsense (English) Tessa Faber www.makingsense.nl Facebook.com/makingsense.nl

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