For some, this still leaves them wanting
“I don’t donate money to charity because
I’m not confident that my donation won’t
That’s why I volunteer my time instead
because that way I see the direct impact of
what I put in”
HSBC Investment Manager, aged 30-35, male
Source: Makerble interviews
Research shows that if charities made their progress more visible,
people would be inspired to give more and the number of people
giving would rise
9.5million latent donors, £665million/year available in extra donations
Source: New Philanthropy Capital Money For Good report, UK Giving Green Paper
As a team we’ve seen this happen before with YTFN.org
£25 average donation, 22-35 year olds, 40 projects, £80,000, member-
get-member marketing, repeat attendees, charities earned loyalty
2008 - 2013
Matt Kepple, Annabel Dickson (Makerble) and friends co-founded the Youth Funding Network, www.ytfn.org - 2008-2013
Makerble visualises the impact of your donations to charity
letting you know exactly how your money is spent
Telling the story of change, not selling the story of change
Makerble has a library of charitable projects described in the
Help (need) | Make (method, budget) | Change (impact) format
Users (Makers) select the causes they care about
Makerble tailors a personalised stream of projects
matching the user’s interests for their monthly donation to fund.
Change is reported on the Maker’s Change Timeline
Personalised monthly email newsletter | Mobile app notifications
Makers have a Change Score which equates to their total impact across all the projects they’ve ever made possible
And automatically published to the Maker’s social network
2.85 new Makers recruited per original Maker
50% Makers activate FB connect x 190 Facebook Friends x 3% signup rate
has provided nursery places
to 3 orphans in Romania. You can help
Ahmed make even more change!
Makers can choose to subscribe to projects run by one
charity, or to projects run by a range of charities, based on
How can Makerble work with Project Champions?
Through Makerble, as a Project Champion you can choose to support
individual projects, or project bundles that are close to your heart
Inspiring new Makers among your own support base
Each Champion has a Change Profile, which visualises the extent to
which you’ve inspired others to donate, and the impact of the total
donations to your selected project(s)
The Change Profile automatically updates to
publish the impact of user donations through
statistics, pictures, video, and text.
Content can be time-tagged and geo-tagged
to make it interactive through the Timeline
and Map features.
The story of change for your chosen project(s) can exist on a page
within your own website in tandem
To easily inspire and alert fans to the good work you do
Makerble is a revolutionary tool putting people in control of their positive global impact
like never before. Our marketing reflects the breadth of interest in Makerble and we have
staff assigned to these areas.
within companies can
impact their choice of
causes with a Makerble
Bundle that is linked to
the company’s Makerble
organisation to reach the
Top 100 graduate
Big market: Only 2% of
firms use Payroll Giving
students directly and
giving societies to
their own Bundles
venues: clubs, bars,
can impact their
choice of causes with
a Makerble Bundle
Stories published to
their social networks
charities can engage
e.g. using Makerble
Brands distribute gift-
funding vouchers to
their customers to
support their own
choice of projects or
by the brand.
We have an ambitious plan for growth
• All donations are tax efficient via Gift Aid.
• An additional 1% of donations pays for our payment partner.
We charge zero set-up fees
Makerble is funded via a Transaction Transparency Fee (4% of
donations) which we invest in making our charities accountable.
Sandbox and RSA Fellow
Founder of Makerble
Former Social Enterprise Ambassador appointed by the
Cabinet Office, Top 100 Global Young Social Entrepreneurs
Mob: 07950 421 815
Director of Partnerships
Extensive advertising and client-side experience working with
major brands, charities and government departments
We are a team of 8. Our core team work from Shepherds Bush, London.
We are an UnLtd Big Venture Challenge Winner.
Please contact Kate or Matt to discuss next steps