Makerble Seedcamp

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Seedcamp Berlin Accelerator November 2013
Makerble

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  • The world’s only recommendations engine and social newsfeed for your donations to charity projects
  • Getting Started is as easy as Help - Make - ChangeYou choose the causes you care about and how much you want to spend per month, Makerble finds projects from charities in our library and allocates your money to specific budget items,When those charities publish their results, its itemised using Makerble Change Icons such as 7 trees planted or 4 homeless people got employed
  • …visualised on your Makerble dashboard So you see the good you’ve done for the causes you care about
  • On the left, see how you can follow your friendsand on the right, have your achievements automatically shared to Facebook
  • Industry influencers within the charity sector are excited about what we’re doing because they see that Makerble is revolutionising the charity industry by making every donation transparent
  • Makerble unlocks £665million of donations that would be given in the UK if people knew where their money went$20billion would be donated in the USWe charge charities 4% of the donation
  • Makerble makes charities more efficientFor the first time in history charities are publicly accountable for the effectiveness of their work Our algorithm prioritises projects Based on how effective they areAnd how transparent they are, for example do they provide third-party validation of their resultsSo charities have an incentive to improve; and we’re building tools to aid collaboration
  • By giving charities an incentive to become continually more effective, Makerble will make the world get better, faster
  • Kate from advertising industryAnnabel evaluated charitiesI validated Makerble with 2 offline pilotsLiam growth hacked T-MobileHas signed up 40 charities Alpha product currently live – accessible by invitation onlyReaching 1,000 users by Feb 2014Releasing public beta in Feb 2014Closing £250,000 investment round in April 2014
  • Charity giving online has evolved fromSites that got you to give with friendsTo ones that let you manually choose projectsBut to appeal to the mainstream Makerble is doing recommendations and visual quantification of your personal impact, which no-one else is doing globally
  • So to reach the masses we have an in-built viral componentWill be leveraging charities unused Google AdWords and experimenting with content marketing
  • We need help in 3 areasMarketingCorporatesLicensing If you don’t have time to answer here, please do so online. Bit dot ly forward slash Makerble
  • And if you want to know why Angel a kid from Honduras is the reason Makerble exists, talk to me afterwards!
  • We want you to help us revolutionise charity, so it’s no longer just about how much you give, but how much change you make
  • Matt Kepple had the idea for Makerble while at university.He couldn’t afford the £15/month required to sponsor a child and so he had the idea of getting his friends to chip in £1 each so they could ‘Sponsor a Kid for a Quid’He ended up getting 150 students and staff to start sponsoring children this way and he won a Channel4 AwardThen he wanted to scale and decided to make the idea digital but instead of focusing only on children, he decided to take the transparency of child sponsorship and apply it more broadly across all charitiesMatt has recruited his co-founders from among his colleagues from previous roles and previous ventures.
  • Matt Kepple had the idea for Makerble while at university.He couldn’t afford the £15/month required to sponsor a child and so he had the idea of getting his friends to chip in £1 each so they could ‘Sponsor a Kid for a Quid’He ended up getting 150 students and staff to start sponsoring children this way and he won a Channel4 AwardThen he wanted to scale and decided to make the idea digital but instead of focusing only on children, he decided to take the transparency of child sponsorship and apply it more broadly across all charitiesMatt has recruited his co-founders from among his colleagues from previous roles and previous ventures.
  • The bigger picture is that charities are not as effective or efficient as we would like them to be, or as they need to be to fix the planetMakerble whets consumer appetite for transparencyAnd transparency makes charities competitive, giving them a strong incentive to become better at doing what they doAt Makerble our ambition is to not just to raise money, or even create change, but to accelerate social progress.
  • Our vision is to be the place where you create and monitor the change you want to see in your worldAnd that’s not just volunteering and activism,It’s putting you in control of the change you make through your ethical consumerismAnd getting the internet to work for you, for example telling you when there are theatre shows on that match your interests or holiday destinations worth booking that match your budgte.MAKERBLE TO BE THE PLACEYOU TRUST TO MAKE THE DECISIONS THAT AFFECT YOUR LIFESTYLE
  • Makerble Seedcamp

    1. 1. WE HELP EVERYONE CREATE THE CHANGE THEY WANT TO SEE IN THE WORLD CEO | FOUNDER | MATT KEPPLE SEEDCAMP BERLIN | NOVEMBER 2013 Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    2. 2. World’s first Recommendations Engine + Social Newsfeed for donations to charity projects Change the world YOUR way Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    3. 3. PRODUCT A simple monthly subscription or one-off donation Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    4. 4. PRODUCT My Account – the number of people helped in each cause category Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    5. 5. PRODUCT Follow the good your friends are doing and automatically share your own achievements through Facebook has provided nursery places to 3 orphans in Romania. You can help Ahmed make even more change! Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    6. 6. INDUSTRY SUPPORTORS REVOLUTIONISING THE CHARITY INDUSTRY by making every donation transparent Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    7. 7. MARKET POTENTIAL Unlocking $20billion (USA) and £665million (UK) of donations/year Business model: 4% of donations Donors get: • Projects found for them [Recommendations] • Peace of mind [Transparency] • Charity enhancement [Effectiveness Algorithm] NGOs get: • New donors [at fraction of the usual cost: 15%] UK Source: New Philanthropy Capital Money For Good report, UK Giving Green Paper, The UK Charity Commission Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    8. 8. INDUSTRY DISRUPTION Incentivise and enable charities to continually increase efficiency V Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    9. 9. GLOBAL IMPACT Makerble makes the world a better place, faster Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    10. 10. TEAM GOALS 1000 users 40 charities £100k match-funding <1x viral growth rate Kate Gault, Marketing Annabel Dickson, Charities Matt Kepple, CEO Liam Reynolds, Growth Hacker • 7½ years experience in advertising • Solo world tour evaluating charities • Validated Makerble with two offline pilots • Won Grand Prix for Effectiveness at Cannes • Chairs Europe’s network of young philanthropist aged under 40. • formerly Data Planning Partner at UK’s largest independent marketing group Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London • Advertising and entrepreneurship background • T-Mobile and Tesco Clubcard ‘We help everyone create the change they want to see in the world’
    11. 11. COMPETITION Trusting Hands-on Mainstream Gen Y Mainstream Gen Y Choice of projects Recommendations Personalized impact Social user experience Makerble is the only platform to provide Third-Party Verification of an NGO’s results. E.g. a school teacher can write a review about an NGO’s education project Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    12. 12. DISTRIBUTION Automatic Social Sharing Using NGOs’ unused free Google AdWords Software-as-a-Service for larger NGOs Media Coverage ‘Plug-and-play’ Corporate Social Responsibility Pushed by marketing agencies to their brands has provided nursery places to 3 orphans in Romania. You can help Ahmed make even more change! Partnerships Influencers / Bloggers Makerble-as-a-Feature Member Get Member Content Marketing & Social Media Network of University student ambassadors Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London Example taken from Barclays Online Banking ‘We help everyone create the change they want to see in the world’
    13. 13. WHERE WE NEED HELP www.bit.ly/makerble 1. How do we make Makerble the go-to destination for effortlessly changing the world? 1. Should we allow brands to use Makerble to enhance their ethical credibility? 1. Is licensing the Makerble software-as-a-service to large charities:1. a distraction? 2. an opportunity? 3. a necessity? Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    14. 14. FOUNDER’S STORY www.bit.ly/makerble Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    15. 15. CEO | Founder | Matt Kepple: mk@makeworldwide.com www.makerble.com Silicon Bush | London | W12 Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’
    16. 16. Experienced, well networked, ambitious team CEO: Matt Kepple - Product vision - Team management and recruitment - Leading investment raising - Serial innovator in behaviour change for social good; background in marketing (DLKW), insight, charity crowd-funding events, social enterprise Director of Brand Strategy: Kate Gault - Managing marketing and corporate clients - Advertising background: Account Director handling Walkers, Financial Times, The Stroke Association; and client-side Marketing Manager at ITV for Drama - Developed prototype for GraduateFlatmates.com with Matt Kepple Director of Social Progress: Annabel Dickson - Managing relations with charities, foundations and high-net-worth donors - Co-founded YTFN.org with Matt Kepple - Solo world tour evaluating charities - Built 10:10’s fundraising department - Ran award-winning Google AdWords charity campaign - Chair of Nexus Europe, the organisation representing high net worth philanthropists aged under 40. Lead Developer: Sebastien Bourdu - Managing developers - Site architecture - Founded leeftr.com, comemo.org - Sandbox Fellow as is Matt Kepple Commercial Director: Ahmed Al-aagam - Revenue, pricing, contracts, budgeting - Charity trustee, public service consultancy CEO - Management experience in fashion label, music, festivals, youth arts - Co-founded Commission for Youth Social Enterprise with Matt Kepple Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London Growth Hacker: Liam Reynolds - Site Optimisation, Analytics, A/B testing - Former Data Planning Partner at Engine Group servicing T-Mobile and other clients - Former data strategist on Tesco Clubcard Lead Designer: Theo Louca - Branding, look & feel, wireframes, user journeys, designs - CEO of Rawww | Given £7.5k of design credit - Led design for previous Matt Kepple ventures ‘We help everyone create the change they want to see in the world’
    17. 17. Fee Revenue £14,000,000 £12,000,000 £10,000,000 £8,000,000 Fee Revenue £6,000,000 £4,000,000 £2,000,000 £0 Year 1 Year 2 Year 3 Year 4 Year 5 Cost effective fundraising for charities (down from 15% to 4%) • • • Our business model is a 4% service fee on each donation. Our model is based on a £10/month average donation (the UK average). Number of donors: Year1: 50k. Year 2: 500k. Year 3: 900k. @makerble
    18. 18. Q4 2013 Seed Round 3 months runway 2013 Investment Seed Angels Scale Up Angels VC Founders Equity £25,000 Q1 2014 Scale Up Round 9 months runway 2014 TBC Income Expenditure Business Development Technology Operations Financing EBIT P&L Number of Subscribers Investment Equity £150,000 Q1 2015 Series A Round 12 months runway incl. international teams 2014 Investment TBC TBC £2,500,000 TBC TBC 2018 IPO, Trade Sale, Shares sale. Company Valuation 2018 £22,085,808 Equity Return Multiple Return TBC TBC TBC TBC £662,574 £1,546,007 £6,625,742 £13,251,485 27 10 3 Year 1 Year 2 Year 3 Year 4 Year 5 Nov 2013 - Oct 2014 Nov 2014 - Oct 2015 Nov 2015 - Oct 2016 Nov 2016 - Oct 2017 Nov 2017 - Oct 2018 £55,214 £1,179,361 £3,807,385 £6,837,516 £12,279,196 £252,313 £935,603 £2,667,960 £4,789,052 £8,598,228 £108,400 £276,872 £666,292 £1,196,565 £2,148,859 £76,794 £412,776 £1,332,585 £2,393,131 £4,297,719 £65,374 £219,576 £666,292 £1,196,565 £2,148,859 £1,745 £26,378 £2,791 £2,791 £2,791 -£197,099 £243,758 £1,139,424 £2,048,464 £3,680,968 -£197,099 £243,758 £1,139,424 £1,638,771 £2,944,774 52,146 500,289 898,447 1,613,481 2,897,580 Current Need • • • Q4 2013: £25,000 with SEIS plus £25,000 in UnLtd match-funding to provide 3-6 months runway Q2 2014: £150,000 round with additional £75,000 match-funding to provide 9 months further runway Current Status: £100,000 match-funding available from UnLtd. • Spent £18k to date. | Income sources: £5k savings. £10k Start-up Loan. £3k grants. @makerble
    19. 19. “Makerble will revolutionise the charity industry” Doug Richards April 2013 “Makerble turns charities’ fundraising appeals into digital fundraising products which people want to engage with” Nick Aldridge, Managing Director of PayPal Giving Fund Jan 2013 Closed Feedback Loop = more effective charity industry • Charity industry very receptive to Makerble because we give NGOs freedom to work their way @makerble
    20. 20. REVOLUTIONISING THE CHARITY INDUSTRY New way for people to discover volunteering and campaigning opportunities that suit your interests Petitions Volunteering Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London ‘We help everyone create the change they want to see in the world’

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