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Makerble for Charities

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Makerble for charities. Discover how Makerble generates new fundraising revenue from new and existing donors by bringing your charity's impact to life using a social media, modern, intuitive interface.

Step 1 of registering for Makerble - complete the Expression of Interest:
https://docs.google.com/a/makeworldwide.com/forms/d/1hZbK2ZYgKBkOPz55ZWQJn4wWum4J5Ncb7SsvYuvldRQ/edit

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Makerble for Charities

  1. 1. Discover donors looking for a cause like yours MAKE THE CHANGE YOU WANT TO SEE IN Funding your personal collection of projects addressing 1 THE WORLD the causes you care about www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 1
  2. 2. Makerble for Charities Earn your share of the £665million that people in the UK would give extra to charity if they believed their donations would be impactful Makerble assures people that the donations they make to your charity are impactful Makerble’s marketing campaigns introduce people to your project’s newsfeed where they signup to donate monthly. Find out more Slides 4-7 Find out how Slides 8-11 Find out how Slides 12-17 2 www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 2
  3. 3. Consumer Marketing A friendly team based in London’s Baker Street Former Founding Editor of a Magazine Clients included VICE Media Marketing Partnerships Foundations & Charities Who We Are Technology & Finance Founder & CEO Project managed global teams of programmers FinTech product development for Goldman-Sachs and Deutsche Bank Award-winning Advertising Account Director Clients included Walkers, Comic Relief, Heinz Lead founder of two pioneering crowd-funding social ventures Trustee of Nexus – the community of next-gen philanthropists Marketing & Social Innovation consulting to global & national charities, social enterprises and consumer brands Former UK Social Enterprise Ambassador Former music artist manager Ran networking parties for graduates 3 www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 3
  4. 4. Earn your share of the £665million that people in the UK would give extra to charity if they believed their donations would be impactful 4 www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 4
  5. 5. People are being held back from giving If people in the UK believed that their donations would be impactful: £££ { 5.5 million people would Start Giving 4 million people would give an additional £665million 5 million people would move £1.7billion of donations to those charities that better communicated the impact of donations There are 12.5million SATISFIED donors There are 27million monthly donors in the UK in total Sources: Money For Good report, New Philanthropy Capital; Giving Green Paper, UK Government Cabinet Office; UK Giving, Charities Aid Foundation & 5 www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 5
  6. 6. Watu wantaka kujua rality ya nin michango yao kusaidia kufikia “People want to see how their money has made a difference and it is in the charities’ interest to be transparent,” says Maya Prabhu, executive director of philanthropy services at Coutts. “They are not interested in glamorous reports with lots of glossy photographs. They prefer an email with clear bullet points on what the charity has achieved.” “I kuoa kila mwezi kwa utafiti wa kansa (CRUK) kwa sababu mimi najua wao ni nani. Lakini mimi si nani mwingine kunipa ambapo kutoa Ningependa kutumia” Events Marketing Manager, Female, aged 25-30, About 60% of Gen Y and 50% of Gen X said the ability to see the direct impact of their donation has a significant bearing on their decision to give. Just 37% of Boomers feel that way. Sources: Forbes, Financial Times, Insight Gathering Interviews “ Sijui kuchangia fedha kwa upendo kwa sabuadu mim si hakika kwanmbe mchango wangu hautakuwa kupita. Hiyo ndiyo maana mimi kujitolea muda wangu badala kwa sababu njia ambayo mimi kuona athari ya moja kwa moja na kile mimi naona athari ya moja kwa moja mimi kuweka katika” Investment Manager, Male, aged 30-35 6 www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 6
  7. 7. Transparency is a proven donation catalyst Makerble applies the child sponsorship model to the work of charities across every cause We have done this successfully before with Sponsor a Kid for a Quid, YTFN.org and Filanthropystar.org £54 raised from 1 person £5,400 raised from 150 people £100,000 raised from hundreds of people 7 www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 7
  8. 8. Makerble assures people that the donations they make to your charity are impactful 8 www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 8
  9. 9. Your programmes staff record the progress they are making Project staff record the progress as it is happening on the ground: • Pictures and videos captured using your phone • The number of people helped Fundraising & Operations staff post other information about the project that people will find interesting: • Volunteering opportunities • Background information about the issue (e.g. similar to what is in the Case for Support) 9 www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 9
  10. 10. Your project has its own newsfeed For example: https://www.makerble.com/projects/mobile-clinic-for-children-in-malawi Status Updates shared by the staff working on the project give a sense of progress and feeling of involvement Pictures, Videos and Audio can all be shared Casual, anecdotal updates are best. These are not reports, these are Twitter, Facebook style updates 1 www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 010
  11. 11. Your project has a flexible budget and FAQ section The budget makes people feel like their money is not disappearing into a black hole. They now have a genuine understanding of the costs involved with running the project FAQs address the concerns that potential donors have. On your dashboard you can see the questions people have submitted and you can choose which ones to answer. www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 11
  12. 12. The people behind your project are celebrated The staff who run the project have a simple profile on Makerble so people see the faces behind the charity. The monthly donors (Makers) and the people who are merely interested but not yet donating (Followers) are visible on the project page to create a sense of peer assurance, trust and community. www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 12
  13. 13. Makerble’s marketing campaigns introduce people to your project’s newsfeed where they signup to donate monthly. www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 13
  14. 14. Donate the way that fits your lifestyle Makerble is building the community of Makers (monthly donors) through a mix of events, social media marketing campaigns, corporate partnerships for enhanced payroll giving, strategic partnerships with relevant brands, Google AdWords campaigns, PR and more www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 14
  15. 15. We match people to projects they have something in common with E.g. Makerble connects someone who has Liked several music pages on Facebook to projects on Makerble that use music to address a social issue, e.g. the Choir With No Name using music to tackle homelessness www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 15
  16. 16. People donate more than they would otherwise Lifestyle Checkout: Instead of asking people to give £10/month, Makerble says: “give the price of a cinema ticket a month”, which feels a lot more affordable because people can relate to it and see it within their casual disposable income www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 16
  17. 17. People see what their donations to your project have helped achieve When charity staff log the achievements of their projects on Makerble, that data is converted into badges that appear on the profiles of each Maker See the change you make in the world www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 17
  18. 18. People are prompted to share your project with their friends Makerble is an enjoyable experience which people are already talking to their friends about. We make it easy to invite friends to support your projects with you and automatically share each of your project’s achievements as-it-happens through your connected social media profiles www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 18
  19. 19. Makerble is easy for your staff to use. Here are the details for getting started and answers to your financial questions. www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 19
  20. 20. Donations you receive on Makerble can be used for work you are already doing. It doesn’t need to be for a new project. Makerble has no monthly fees and no setup fees. When people donate, Makerble receives 4% of the donation which we reinvest in further developing and marketing Makerble. You can explore Makerble commitment-free. Everything you put on Makerble is private and visible only to you and your colleagues until you make your account public. Details Getting started just takes a few minutes. All you need is your Charity Number to start. Makerble operates on a ‘first come first serve’ basis. We only have space for thirty projects at a time. This is to prevent donations being spread thinly across the projects. www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 20
  21. 21. Visit www.makerble.com/charity-sign-up www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 21

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