““I was struggling to help my market understand what makes our
solution different and better. When Daisy provided the roadmap
with our key differentiators, I just took the wording and pasted it
into the proposal I was working on. The prospect said it was clear
how much more they would get with ApproveShield vs. the
competition and was excited to sign up. I finally know what to say
to get the point across and move the needle with sales!”
- DAMON MCCALL, CEO APPROVESHIELD
This full-service background check and screening company brought a new and
superior solution to the multi-family rental industry. ApproveShield needed to be able
to clearly show value, especially given the much higher price point compared to
existing solutions. The client started closing more new business within days of
receiving the finished roadmap.
“Daisy worked with me on developing a brand message to take my new
operational printing solution to market. I was so focused on the technical side of
things that I wasn’t communicating the real business value it delivers—so
customers had no reason to listen. After working with Daisy, I know exactly what
to say to grab the attention of my prospects. I’ve hired other companies in the
past to help me get my message across, but there’s just no comparison. Daisy
took the time to fully understand my business and my industry.”
- ROBERT MONTELONGO, CEO PLANMATRIX
This operational printing company developed a proprietary software solution for the retail
space planning industry. The founder needed a succinct way to talk about the benefits of
the solution and not get bogged down in describing or explaining features. With a limited
target market, he couldn’t afford to burn any leads with an off-target pitch. We highlighted
the true value of the solution for each decision-maker in the buying process and gave him
the language to engage and persuade his prospects.
“I had the wonderful opportunity to work with Daisy recently. I found her
strengths to be in listening well to everything I said, researching the
backup documents that I sent her, and ultimately delivering an
exceptionally well-written synthesis for our website that fully grasped our
complex value proposition. Many people can write well, but few are
willing to do their homework to fully understand your business. Daisy did
this eloquently and with good humor. I would highly recommend her to
anyone seeking a exceptional marketing/branding wordsmith!
- JANE ALLEN, CEO/FOUNDER SMART WORK INSIGHTS/SMART WORK NETWORK
This talent management and assessment company was planning to expand its U.S.
presence. The client was struggling to differentiate from competitors and explain a
highly complex solution to prospects. They repositioned from a commodity among
many in a crowded market to a consulting value prop that clearly demonstrated the
superiority of their service.
“"Early this year, our team met with Daisy to create a branding strategy. As
a nonprofit, private school we were having a difficult time getting our
message 'heard'. Daisy listened to what we were attempting to
communicate, asked questions for clarification, and created a branding
message that was clear, concise and exactly what our audience was
looking for! This year our enrollment has dramatically increased as a
direct result of Daisy's expertise. We highly recommend Daisy McCarty."
- DONELLA CECERLE, FOUNDER MAKARIOS COMMUNITY SCHOOL
This private school for self-directed learners was struggling to attract their target
demographic to grow enrollment. Within 30 days of implementing their new brand
message, they started reaching and converting their desired leads. Within one
semester school enrollment doubled. Now, they are moving to a larger facility to
continue growing the school.
“"I wanted to fill my sales pipeline and be working at
full capacity in 3 years. I hit that goal in 6
months after working with Daisy, and I'm landing
precisely the kind of clients I want. The biggest
takeaway for me was clarity."
- AMBER ANTOLIK, CORPORATE LEADERSHIP COACH
This corporate leadership coach had been presenting her message to the wrong
audience, focusing on clients rather than the sponsors within the organization at the
C-level who actually made the decision to bring her on board. With a refocused brand
message, she cut the time to fill her pipeline by 80%, without spending on marketing
“Within 30 days of the new brand message going
live, prospects started telling me that the content
on my company website was the #1 reason they
chose to engage in an exploratory conversation
me. It was that on target!
- DAVID DAESCHLER, FOUNDER SLIDEWAVE
This custom software company specializes in UI/UX design and workflow
automation. They had worked in a wide variety of industries for different clients and
were struggling to narrow down the best clients to pursue. After figuring out the
buyer personas and retargeting the brand message, SlideWave was able to
effectively engage their ideal market.
“WOW! Daisy far exceeded my expectations in both her brand message
development process and her talented word-smithing. Everyone in any
business needs great messaging to tell their story and succeed, but if you
work with Daisy, I assure you she will not disappoint. I've worked with
many agency copywriters through my various work roles, and none have
taken such a comprehensive brand messaging development approach.
She nailed it all first draft, which is unheard of in my experience!
- JOHN LAUDENSLAGER, CHAIRMAN BROTHERSKEEPERS
This veteran-focused nonprofit needed messaging segmented and aligned with what
mattered most to their target markets of donors, volunteers, and sponsors. Armed
with detailed buyer personas and messaging, they were able to hit the ground
running with marketing campaigns to drive engagement and fulfill their
“I wanted to be able to reach both an individual and business
audience with a very unique offering while maintaining my
own voice in the process. Daisy really listened to what I
needed and helped me find the right balance. My messaging
encompasses everything I do and still sounds like “me”. No
one else had been able to do that for me before.
- ERICA STANULIS, FOUNDER FOLLOW THE SUN
This transformational consultant was struggling to bring together a message that
would appeal to individuals and business leaders while combining Western and
Eastern concepts that might be new to her target audience. She ended up with a
message that she can confidently take to market to attract an audience that resonates
with the same values.
“We work with Daisy on projects when the client has given up
trying to write their own content or knows from the beginning
they won’t be able to write it well on their own. Her process of
interviewing the clients to best understand their business is very
well developed. Then she is able to take the information she
learned and turn it into compelling content. She speeds up our
- JOHN HILL, IRON EGG WEB DEVELOPMENT
Iron Egg is a great example of a web design and development firm augmenting their
services with my branding expertise. Having me take their clients through the
development of brand messaging helps websites go live faster so the web agency can get
paid for their hard work. Clients are thrilled with their unique and compelling content that
truly showcases the value of their product or service.
Let’s Talk about Your Brand
Contact me at 682-478-7243
Pick a time to chat:
Welcome to Clarity!
My Specialties: ★ Brand Message Development ★ B2B Marketing ★
B2B Copywriting ★ SaaS Marketing ★ Software Sales ★ B2B
Software ★ Start-up Consulting ★ Startup Marketing ★ Branding &
Identity ★ Messaging ★ B2B Consulting ★ Enterprise Software ★
B2B Sales ★ Brand Awareness ★ Rebranding
Connect with me on LinkedIn and learn more!