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Social Media in the Working World
2014 Educators in the Workplace Institute
Makala Johnson (@MakalaJohnson)
1994 – The Today Show
http://www.youtube.com/watch?v=hVKRSsrIqpA
Agenda
• MCCSM History
• Platforms / Case Studies
• What’s this mean for students?
• Questions
Mayo Clinic’s First Social Networkers
Sources Influencing Preference for
Mayo Clinic
The Internet merely amplifies
word of mouth.
Mayo Clinic Center for Social Media
Applying social media in health care
isn’t just inevitable; it’s the right thing
to do in the interest of patients.
If you think blocking is a viable
long-term option…
So, you already have most of the
risks…why not also get some of the
benefits from these powerful tools?
Mayo Clinic Medical Edge
Entry into New Media
• Existing Medical Edge radio mp3s
• Launched 2005; downloads up 8,217% in 2 months
Longer Podcasts
Involuntary Myspace Presence
Social media is inevitable. If you don’t
create your online presence, someone
else will or maybe already has.
Rare Diseases / Conditions
“I have had dozens of people mention this and probably
over 15 out of state consults linked with this one video.”
-Dr. Rub...
Unique Myelofibrosis Patients
Dr. Ruben Mesa’s Observations
“The YouTube videos have been an important
part of a comprehensive program I have built in
A...
Efficiency
Don’t just pitch the media.
Be the media.
Tying it all together…
Case Study: UT Ligament Split Tear
Dr. Berger’s Discovery: UT Ligament
Split Tear
Jayson Werth’s Experience
USA TodayUSA Today
Last FridayLast Friday
3031031-9
Less than 24 hours after my initial appointment, I not
only had a new diagnosis - a UT split tear - but had
surgery to cor...
What does this mean for students?
Education (a few examples…)
The Atlantic
Oops…
Dangers – Need to Know
• No cyberbullying.
• Be careful of specific location check-ins.
• Know your privacy settings!
• En...
Benefits
• Build personal brand and establish expertise.
• Breaking news
• Grow network.
• Use to your advantage.
• Ex: Ch...
Need the ability to strategically ask and answer
the following questions before diving in:
• Business goals?
• Audience?
•...
Questions?
Email: johnson.makala@mayo.edu
Twitter: @MakalaJohnson
Social Media in the Working World
Social Media in the Working World
Social Media in the Working World
Social Media in the Working World
Social Media in the Working World
Social Media in the Working World
Social Media in the Working World
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Social Media in the Working World
Social Media in the Working World
Social Media in the Working World
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Social Media in the Working World
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Social Media in the Working World
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Social Media in the Working World

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2014 Educators in the Workforce Institute

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Social Media in the Working World

  1. 1. Social Media in the Working World 2014 Educators in the Workplace Institute Makala Johnson (@MakalaJohnson)
  2. 2. 1994 – The Today Show http://www.youtube.com/watch?v=hVKRSsrIqpA
  3. 3. Agenda • MCCSM History • Platforms / Case Studies • What’s this mean for students? • Questions
  4. 4. Mayo Clinic’s First Social Networkers
  5. 5. Sources Influencing Preference for Mayo Clinic
  6. 6. The Internet merely amplifies word of mouth.
  7. 7. Mayo Clinic Center for Social Media
  8. 8. Applying social media in health care isn’t just inevitable; it’s the right thing to do in the interest of patients.
  9. 9. If you think blocking is a viable long-term option…
  10. 10. So, you already have most of the risks…why not also get some of the benefits from these powerful tools?
  11. 11. Mayo Clinic Medical Edge
  12. 12. Entry into New Media • Existing Medical Edge radio mp3s • Launched 2005; downloads up 8,217% in 2 months
  13. 13. Longer Podcasts
  14. 14. Involuntary Myspace Presence
  15. 15. Social media is inevitable. If you don’t create your online presence, someone else will or maybe already has.
  16. 16. Rare Diseases / Conditions
  17. 17. “I have had dozens of people mention this and probably over 15 out of state consults linked with this one video.” -Dr. Ruben Mesa, 10/29/09
  18. 18. Unique Myelofibrosis Patients
  19. 19. Dr. Ruben Mesa’s Observations “The YouTube videos have been an important part of a comprehensive program I have built in Arizona which included 18 new clinical trials, extensive publications and national and international speaking engagements for Myelofibrosis. The videos have been helpful to bring in some patients who would not have come (or known about us otherwise) and have been useful for patients who came for the other reasons above.”
  20. 20. Efficiency
  21. 21. Don’t just pitch the media. Be the media.
  22. 22. Tying it all together… Case Study: UT Ligament Split Tear
  23. 23. Dr. Berger’s Discovery: UT Ligament Split Tear
  24. 24. Jayson Werth’s Experience
  25. 25. USA TodayUSA Today
  26. 26. Last FridayLast Friday 3031031-9
  27. 27. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me.
  28. 28. What does this mean for students?
  29. 29. Education (a few examples…)
  30. 30. The Atlantic
  31. 31. Oops…
  32. 32. Dangers – Need to Know • No cyberbullying. • Be careful of specific location check-ins. • Know your privacy settings! • Ensure any accounts have professional public profiles. • Your present posts create your future background check. • Colleges and employers will search for you online. • …
  33. 33. Benefits • Build personal brand and establish expertise. • Breaking news • Grow network. • Use to your advantage. • Ex: Cheapest used textbooks online • …
  34. 34. Need the ability to strategically ask and answer the following questions before diving in: • Business goals? • Audience? • Most effective platforms? • Desired outcomes? • Measurement?
  35. 35. Questions? Email: johnson.makala@mayo.edu Twitter: @MakalaJohnson

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