Imdo Mkt S Media International

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This is with some more international figures

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  • Current market conditions – Core Message in emarketing is to provide value. Word of Mouth / Referral is huge online & is a powerful tool which shows the popularity of emarketing
  • Current market conditions – Core Message in emarketing is to provide value. Word of Mouth / Referral is huge online & is a powerful tool which shows the popularity of emarketing
  • Current results of the IMDO campaign on GA
  • What is Social Media?
  • Imdo Mkt S Media International

    1. 1. Boldly going… Where no Maritime business development office has gone before…………
    2. 2. <ul><li>Distance and time no longer factors </li></ul><ul><li>Online and offline brands </li></ul><ul><li>Professional Services Company’s need to have a combination of both </li></ul>E-business on the rise
    3. 3. <ul><li>83% of Irish adults search online every day (Amarach research) </li></ul><ul><li>80% of Search Engine Market is Google </li></ul><ul><li>A company’s aim is to be in the top 4 results in google. </li></ul><ul><li>Users prefer to click on organic rather than sponsored links in search results – higher CTR </li></ul><ul><li>Online advertising more cost-effective than offline </li></ul>
    4. 7. <ul><li>MORKeting Definition: </li></ul><ul><li>“ It’s a multi-dimensional ecosystem that refers to online tools powering peoples online conversations, connecting them & bringing them together” </li></ul><ul><li>Mairead’s Definition </li></ul><ul><li>‘ it’s for…. like ….people who don’t shop’ </li></ul><ul><li>Social Media is about relationships </li></ul><ul><li>Strength is peer-to-peer contact </li></ul><ul><li>Delivers the benefit to Marketers of: </li></ul><ul><li>Social Amplification </li></ul><ul><li>Product Development & Innovation </li></ul><ul><li>Brand Image enhancement </li></ul><ul><li>Traffic Building </li></ul><ul><li>A New industry has come out of this phenomena – Social Influence Marketing </li></ul>
    5. 8. <ul><li>Twitter is a real-time short messaging service that works over multiple networks and devices. </li></ul><ul><li>Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent answers to one simple question: What are you doing? </li></ul><ul><li>Basically Twitter distributes your text to all your followers rather then you sending multiple texts to your pals….yeah – that’s it! </li></ul><ul><ul><li>Facebook's mission is to give people the power to share and make the world more open and connected. </li></ul></ul><ul><ul><li>It’s actually quite frightening the power of facebook Advertising – You can for instance you can target 19-35 year old males internationally or by country who were born on the 1 st of January. Your advert will appear on their profile page…… </li></ul></ul>
    6. 9. <ul><li>The Stats for Ireland…. </li></ul><ul><li>Social Media has overtaken e-mail as the most popular consumer activity </li></ul><ul><li>Irish users: 700k on myspace, 627k on Facebook </li></ul><ul><li>Twitter: 120k users a rise of 500% since inception in January </li></ul><ul><li>Facebook – strongest growth from the 35-49 age demographic </li></ul>
    7. 15. International Facts <ul><ul><ul><ul><ul><li>was the first media outlet to break the news of the Hudson / US Airway plane crash. Guy in office saw it & tweeted his friends </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Ireland, Finland and Japan are internationally the biggest texters so Twitter grew exceptionally in these markets </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>One tenth of Webtraffic is Video streaming, most popular are Google, YouTube, Yahoo, Bing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>I put www.maritimecareers.ie on twitter to get more 18-35 year old on the site & have had success over the past 6 weeks </li></ul></ul></ul></ul></ul>

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