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Social Media Integration


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My slides from my 1st presentation at the Social Media Breakfast Maine on integrating social media in to your day and in to your website.

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Social Media Integration

  1. 1. Social Media Integrationby Nathan O’Leary SEO Professional at Legacy Publishing Company<br />Twitter: @Emp_Parents<br />Facebook:<br />URL:<br />Follow @OLEARY on Twitter<br />
  2. 2. Finding Time for Social Media<br />Automate Tasks<br />Tools to auto post content to Twitter/Facebook<br />Tools to listen/monitor<br />Schedule future updates<br />
  3. 3. Finding Time for Social Media<br />Automate Tedious Tasks<br />Social Bookmarking<br />On the Go<br />Mobile Apps <br />Be Authentic<br />You’re human, so interact!<br />
  4. 4. Social Media is BecomingTraditional Media<br />Add logos, handles or URLs<br />Spell it out for them/CTA<br />Follow us on Twitter<br />Find us Like us on Facebook<br />Make it interactive<br />Include QR codes<br />
  5. 5. Leveraging Social Media <br />Shareability – Make it easy<br />
  6. 6. Leveraging Social Media <br />Track/Analyze<br />Shares & Clicks<br />Clicks > Shares = Viral<br />
  7. 7. Leveraging Social Media <br />Track/Analyze<br />Top Content & Top Services<br />
  8. 8. Leveraging Social Media <br />Track/Analyze<br />Twitter Clicks<br />
  9. 9. Leveraging Social Media <br />Track/Analyze<br />Tweets from your domain<br />
  10. 10. Leveraging Social Media <br />Track/Analyze<br />Who is Tweeting/RTing<br />
  11. 11. Advanced Social Media Sharing <br /><ul><li>Open Graph Protocol</li></ul>Meta Tags for Facebook<br />Control how it looks<br />Title<br />Thumbnail<br />Link<br />
  12. 12. Thank You!<br /> – Free for 90 days<br /> – Free Limited Membership<br /> – Free<br /> – Free<br /> – Free<br />– Free<br /> – Free<br /> – Free<br />Please follow me on Twitter @OLEARY<br />