10 Quick Wins in Email Marketing - Maciej Ossowski - GetResponse

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20-21 февраля - Mailing Day Moscow 2014 - Москва

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10 Quick Wins in Email Marketing - Maciej Ossowski - GetResponse

  1. 1. Maciej Ossowski, Director of CEE Business Development GetResponse
  2. 2. Anti-spam rules The beginning of GetResponse.com (one of world’s first email marketing platforms)
  3. 3. Today: 300.000 Clients, 185 countries, 210 employees
  4. 4. *DMA study, 2013
  5. 5. Emails in the US are opened on a mobile device *GetResponse study, August 2013
  6. 6. Emails without mobile optimization are deleted *GetResponse study, August 2013
  7. 7. Internet users made an online purchase after they opened an email on mobile *GetResponse study, August 2013
  8. 8. 55% of 300 senior marketing executives surveyed by Return Path and The Relevancy Group in 2012 DO NOT SEGMENT LISTS
  9. 9. Segmentation: why bother?
  10. 10. Reactivation emails •  “you haven’t logged in since …” •  “you didn’t order for …” •  “we haven’t heard from you …” •  “is this email address correct?”
  11. 11. 74% of consumers expect to receive a Welcome Message when they sign up to an email program *2013 Consumer Views of Email Marketing
  12. 12. Welcome emails •  4 times more OPENS than newsletters •  5 times more CLICKS than newsletters •  Building relationships with leads •  Managing subscribers’ expectations
  13. 13. Birthday emails
  14. 14. Email remarketing (abandoned cart)
  15. 15. GetResponse  Autoresponders   !  free trial cycle: 30 days! ! Autoresponder cycle: 15 emails, days 0 - 32! !  unique open rate: 30.82%! !  unique click-thru rate: 7.20%! !  conversions: enough☺!

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