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Payment 3.0 / Mobile Payment - Strudthoff

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Mobile Payment = Payment 3.0 -> es geht nicht ums Bezahlen (Erfolgsfaktoren für mobile Zahlverfahren und Best-Practices).

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Payment 3.0 / Mobile Payment - Strudthoff

  1. 1. Payment 3.0 - es geht nicht ums Bezahlen Maike Strudthoff MSIC for Mobile Innovation www.mobile-innovation.com
  2. 2. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz • FUTURIST: Mobile Services Innovation - Digitalisierung der Offline-Welt • INNO-INSIGHT DATENBANK: Best-Practices, Trends • INNOVATION WORKSHOPS • SPEAKER • AUTORIN zu finden auf XING, LinkedIn, Facebook, Twitter, Pinterest, www.mobile-innovation.com & 
 www.mobile-zeitgeist.com Über mich Design 
 Thinking
  3. 3. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz Payment 3.0 -
 es geht nicht ums Bezahlen
 1. Das Payment Problem 2. Erfolgreiche Praxisbeispiele 3. Was die Zukunft fordert Übersicht
  4. 4. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz MOBILE… … IST IMMER UND ÜBERALL… … HAT DAS VERHALTEN DER KONSUMENTEN VERÄNDERT … … VERÄNDERT DIE ERWARTUNGSHALTUNG AN UNTERNEHMEN UND IHRE SERVICES… … DARAUS ERGEBEN SICH NEUE
 MARKTCHANCEN … MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz
  5. 5. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz Marktchance: MOBILE PAYMENT
  6. 6. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz Die Experten Aber: Die Fans kommen nicht zum Spiel Dienstleister und Händler Konsumenten 
 (Nutzer / Fans) Bild: jinsiders.de
  7. 7. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz Es fehlen Mehrwerte: „It’s all about experiences“ Bild: UBER
  8. 8. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz Definitionen
  9. 9. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz Zahlungsarten in Deutschland
  10. 10. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz Payment 3.0 -
 es geht nicht ums Bezahlen
 1. Das Payment Problem 2. Erfolgreiche Praxisbeispiele 3. Was die Zukunft fordert Übersicht
  11. 11. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz „Das bessere Gefühl“ • MyTaxi gibt dem Kunden die Kontrolle über die Auswahl des Taxis, des Taxifahrers und zeigt den Anfahrtsfortschritt. • UBER setzt neue Service Standards. • Die Bewertung der Fahrer fördert die Servicequalität. • Payment? Reibungslos integriert in eine an sich bereits digitalisierte Kundenerfahrung. Bild: MyTaxi Bild: UBER MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz
  12. 12. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz „Jeden Tag wieder“ • Starbucks „schnürt“ Kundenbindung, Social Media, Mobile Payments, Services, Prozesseffizienz, Customer Centricity, usw. zu einer Gesamterfahrung zusammen. • CRM + Kundenbindung stehen im Mittelpunkt. • Zusätzliche Problemlösung: In Zukunft können Kunden ihre Bestellung vorab per Mobiltelefon aufgeben (Order Ahead), um Wartezeiten zu verkürzen. • Payment? Payment ist ein Bestandteil in der end-to-end Customer Experience, die rund um eine Handels-/QSR-Marke optimiert wird. Bild: Starbucks MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz
  13. 13. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz „Schneller dran“ • OpenTabs fokussiert auf die Optimierung der Abläufe im Gastronomie-Bereich, um zu Stoßzeiten einen höheren Durchsatz zu ermöglichen. • Payment? Der Kunde bestellt und bezahlt bevor er am Tresen ankommt auf dem eigenen Gerät und spart so Zeit. Bilder: open tabs MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz
  14. 14. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz „Bequemer im Alltag“ • Carrefour ermöglicht Kunden die Einkaufsliste über das Scannen von Barcodes bzw. die Produktsuche zu befüllen. Im Supermarkt ist eine Navigation entlang des Einkaufszettels via Smartphone oder Smartwatch möglich. Scan & Go Funktionen zum automatischen Checkout können hinzugefügt werden. • Payment? Mit der „Scan & Go“ Funktion muss der Kunde nicht mehr zur Kasse (Einkaufswagen leeren, auf’s Band legen, einpacken, bezahlen) und spart Zeit & Energie. Bilder: Carrefour MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz
  15. 15. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz „Leerzeiten nutzen, Wartezeiten vermeiden“ • Design Hotels bieten Pre-Check-In und Upgrades 24 Std. vor Ankunft per Mobile App (via guestdriven). • Erste Hotels bieten digitale Türschlüssel per Smartphone. • Der digitale Check-Out per Smartphone gewinnt an Popularität in grossen Hotel- Ketten. • Payment? Entlang der Reise können kostenpflichtige Services in unterschiedlichen Momenten angeboten und bezahlt werden. Bild: Design Hotels Bild: guestdriven.com MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz
  16. 16. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz „Das Apple Feeling“ • Apple bietet mit Apple Pay eine eigene Bezahl-Lösung an, die die Kreditkarte aufs Handy bringt . • Zahlungen per Apple Watch sind möglich. • Payment? Apple startet mit Apple Pay allein. In Zukunft werden andere Services wie Werbung, Coupons, Tickets, usw. integriert. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz
  17. 17. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz „Da, wo die Kunden bereits sind“ • Facebook verfolgt das Ziel, aus seinem Messenger eine globale Commerce- Plattform zu machen. • In den USA können Nutzer sich bereits gegenseitig Geld durch die simple Eingabe des $-Zeichens senden. • Snapchat, WeChat, Google bieten ähnliche Services. • Payment? Das Payment wird dort eingefügt, wo der Nutzer ist und seine Interaktion mit Freunden, Händlern, Dienstleistern,…. bereits stattfindet. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz
  18. 18. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz Payment 3.0 -
 es geht nicht ums Bezahlen
 1. Das Payment Problem 2. Erfolgreiche Praxisbeispiele 3. Was die Zukunft fordert Übersicht
  19. 19. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz Verzahnung zu intelligenten Services 3.0 Vorhersage- Algorithmen (Intelligenz) Cloud-Dienste Mobile Technologien (NFC, QR, Bluetooth, Biometrie, Geolokation, ...) Web-Wissen (Inhalte) Transaktionen / Payment Sozialer Austausch Kundendaten (CRM) Big Data usw.
  20. 20. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz Technologie beginnt zu verstehen, wo wir sind und wo wir hin wollen, um uns auf dem Weg zu helfen Blumen & Wein
  21. 21. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz Zum Abschluss: „It’s all about experiences“ Bilder: UBER, open tabs, guestdriven.com, Starbucks
  22. 22. MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz Mehr zum Thema… www.mobile-zeitgeist.com 
 -> Newsletter wöchentlich (kostenfrei)
 -> Mobile Payment Dossier 
 www.mobile-zeitgeist.com/dossiers
 Inno-Insight Datenbank - Commerce & Payment
 -> Best Practices, Pioniere, Trends, …
 -> www.mobile-innovation.com/inno-insight 
 Maike Strudthoff
 MSIC for Mobile Innovation
 maike@mobile-innovation.com
 MSIC for Mobile Innovation, www.mobile-innovation.com, 11/2015 IHK Koblenz

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