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CSG|PR
Environmental
Sustainability




         Presented by
About CSG|PR
Click to edit Master title
style

Our clients are doing great things.
We make sure the world knows about it.
...
About CSG|PR
Click to edit Master title
style

Whether your company is just
starting out or invigorating an
established bu...
Environmental
Click to edit Master title
Sustainability
style




Helping Build Your Market in the Clean Energy Economy
Environmental
Click to edit Master title
Sustainability
style

Specializing In
 Renewable Energy/ Energy
  Conservation
...
Environmental
Click to edit Master title
Sustainability
style

At CSG we help our clients
develop new markets, create bran...
CSG|PR Environmental
 Click to edit Master title
 Sustainability Team
 style

Steven Shapiro has designed and executed suc...
Case to edit
Click StudiesMaster title
style
Case to edit
Click StudiesMaster title
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Alliance for Sustainable Colorado
     Challenge: To Build the Alliance’s vi...
Case to edit
Click StudiesMaster title
style
New Belgium Brewing
     Challenge: To raise the visibility and awareness of...
Case to edit
Click StudiesMaster title
style
REC Solar
     Challenge: REC Solar was entering Colorado as a new market
  ...
Case to edit
Click StudiesMaster title
style
First Affirmative Financial Network
     Challenge: First Affirmative sought...
Case to edit
Click StudiesMaster title
style
Save the Poudre Coalition
     Challenge: Bring national awareness and suppo...
Case to edit
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style


Clipper Windpower
    Challenge: Facing potential opposition for new wind ...
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Environmental Sustainability Public Relations CSG|PR

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As the market for renewable energy and related sustainable industries expands, companies need an effective strategy for building markets, creating partnerships and communicating their value. Whether developing wind projects, launching new technologies or seeking to establish a green/sustainable reputation against more recognizable brands, CSG|PR has helped clients drive new business and new awareness in the marketplace.

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Environmental Sustainability Public Relations CSG|PR

  1. 1. CSG|PR Environmental Sustainability Presented by
  2. 2. About CSG|PR Click to edit Master title style Our clients are doing great things. We make sure the world knows about it. Public Relations, Corporate Communications and Editorial Services for organizations in the fields of • Education/Corporate Learning • Financial Services • Environmental Sustainability • Consumer Products
  3. 3. About CSG|PR Click to edit Master title style Whether your company is just starting out or invigorating an established business, CSG creates targeted, measurable traditional and online public relations and communications campaigns tied directly to the overall marketing and/or strategic objectives of the company. CSG has the passion, track record, and real-world experience to serve as an integral member of your marketing communications team. CSG is an independent public relations agency serving clients in education/corporate learning, financial services, environmental sustainability and consumer products. CSG prides itself on providing clients nationwide with a suite of services that reflect our commitment to exceptional service, expertise in the industries we serve, and a focus on measurable results.
  4. 4. Environmental Click to edit Master title Sustainability style Helping Build Your Market in the Clean Energy Economy
  5. 5. Environmental Click to edit Master title Sustainability style Specializing In  Renewable Energy/ Energy Conservation  Green Consumer Products  Green Building & Sustainability As the market for renewable energy and related sustainable industries expands, companies need an effective strategy for building markets, creating partnerships and communicating their value. Whether developing wind projects, launching new technologies or seeking to establish a green/sustainable reputation against more recognizable brands, CSG|PR has helped clients drive new business and new awareness in the marketplace.
  6. 6. Environmental Click to edit Master title Sustainability style At CSG we help our clients develop new markets, create brand awareness, and position their organization as a leader in their field. With years of experience in the clean energy industry, CSG provides a range of communications, public affairs and business development services. We help companies, not-for-profits and government agencies effectively tell their story with positive results.
  7. 7. CSG|PR Environmental Click to edit Master title Sustainability Team style Steven Shapiro has designed and executed successful business-to-business and business-to-consumer marketing and communications strategies for nearly 20 years, with extensive background in the learning and development and financial services sectors. Steven now applies his experience and his creatively strategic, metrics-based thinking to the clients of Communications Strategy Group (CSG), a company he founded in May 2004. Morrison Shafroth has worked for more than 20 years in corporate public relations, business communications and journalism — with expertise in supporting businesses and organizations in financial services, renewable energy and the nonprofit sector. His communications campaigns have garnered coverage in local and national media — including The Wall Street Journal, New York Times, Business Week, CNBC, NBC Nightly News and NPR — and have successfully driven business and nonprofit programs and objectives. Dan Mahoney provides a range of strategic communications services to clients in CSG's Financial Services, Environmental Sustainability and Public Affairs practices. While at CSG|PR Dan has worked with some of the nation’s leading renewable energy and financial services companies including those in investment banking, asset management, real estate and private equity. He has also played a significant role in media relations programs for several public policy and political initiatives in the state of Colorado. For his clients, Dan regularly secures significant press coverage from coveted media outlets, including Wall Street Journal, The New York Times, CNN, CNBC and US News & World Report, as well as key industry trade media.
  8. 8. Case to edit Click StudiesMaster title style
  9. 9. Case to edit Click StudiesMaster title style Alliance for Sustainable Colorado  Challenge: To Build the Alliance’s visibility and credibility as a leading sustainability advocacy organization in the state of Colorado  Solution: The Big Tent, a home for more than 500 bloggers at the Democratic National Convention  Result: Gained international media exposure that highlighted the Alliance and its mission of promoting collaboration and environmental sustainability in Colorado and around the globe. Established relationships with influential bloggers. Media Highlights Media Outlet Date Headline/Show Circulation/ Audience 8/25/o8 Big Tent Covered on CNN’s The 1,079,000 8/28/08 Situation Room on 8/25/08, on 1,698,000 Anderson Cooper 360 on 8/28/08 8/26/08 Big Tent Covered on 52 million 8/28/08 C-Span 1 on 8/26/08. Covered on Americans watch C-Span 2 on 8/26 & 8/268/08 C-Span 8/22/08 The Year of the Political Blogger 1,077,256 Has Arrived 8/26/08 Bloggers descend on Denver BBC Online: 9,972,453 visitors/month 8/26/08 Bloggers out in Force at Denver 1,361,000 Convention
  10. 10. Case to edit Click StudiesMaster title style New Belgium Brewing  Challenge: To raise the visibility and awareness of New Belgium Brewing’s commitment to sustainability, great beer and whimsy.  Solution: Generate national media coverage of New Belgium’s leadership in environmental stewardship.  Results: A steady stream of national, high profile coverage of the company and its extraordinary work. Media Highlights Media Outlet Date Headline Circulation/ Audience May 2, “Beer maker sees green from start 8,520,000 2007 to finish: Environmental stewardship is founding element of Colo. Brewery” March “Going all the Way: Commuting by 413,177 2008 bike is one thing and giving up your car for an entire year is another.” April 19, “Green Workplaces” – appeared in 12,000,000 2008 Tribune newspapers across the U.S. April Best Places to Work – New Belgium 664,951 2008 Ranked #1 May 19, “Does Your Company Help you Visitors to site/mo: 2008 Commute?” 6,947,085 August “Hops Farmers Find Growth Circ: 2,069,463; 26, 2008 Business” Online Visitors/Mo: 4,059,093
  11. 11. Case to edit Click StudiesMaster title style REC Solar  Challenge: REC Solar was entering Colorado as a new market and needed to understand the landscape and build a sphere of influence and awareness.  Solution: Orchestrated meetings with key influencers and media.  Result: Arranged meetings with political and business leaders, as well as media in Colorado, and secured media coverage of their entrance into the Colorado market. Media Highlights Media Outlet Date Headline Circulation/ Audience May 22, “Solar energy firm plans 14,542 2008 Colorado growth” “Solar future looking bright: Is 20,301 Colorado setting the stage for a national solar boom?” June 6, “Can Colorado Brand Solar Industry 7,500 2008 Into Mainstream?” June 13, “State's Solar Industry Heats Up” 225,065 2008
  12. 12. Case to edit Click StudiesMaster title style First Affirmative Financial Network  Challenge: First Affirmative sought to expand awareness of its services to financial advisors and its annual investor conference.  Solution: Targeted outreach to regional and trade publications and expanded digital/new media PR push.  Result: Arranged meetings with key media in New York and regional markets; targeted key SRI blogs and content online and secured media coverage regionally and nationally. Media Highlights Media Outlet Date Headline Circulation/ Audience Sept. “Top 7 Rules for Investing in Green 190,000 2008 Funds” visitors/mo Aug. 25, “Increased awareness drives socially 14,542 2008 responsible investing June 13, “Advisers nurture social investing 13,268 2008 growth” May 28, “Cause investing: Do-it-yourself 325,000 2008 giving”
  13. 13. Case to edit Click StudiesMaster title style Save the Poudre Coalition  Challenge: Bring national awareness and support for saving the Poudre River from extinction.  Solution: Initiated a comprehensive grassroots and national campaign, including digital PR, press conference/event and media outreach.  Result: Generated groundswell of support and awareness for saving the Poudre River. Media Highlights Media Outlet Date Headline Circulation/ Audience March 23, “Divide develops over dam” 456,890 2008 April 1, “Old-fashioned water fight 773,884 2008 brews in Colorado” April 17, “Cache La Poudre River Among 29,170 2008 Most Endangered” April 17, Enviro Group: Cache La Poudre 87,814 2008 Most Endangered - CBS4 04.17.2008 April 17, Cache La Poudre Makes List Of 150,682 2008 quot;Most Endangeredquot; Rivers - 9News 04.17.2008
  14. 14. Case to edit Click StudiesMaster title style Clipper Windpower  Challenge: Facing potential opposition for new wind farms, Clipper sought to use communications to sure up support.  Solution: Build relationships with and awareness among key stakeholders, community members, politicians, media, and other constituencies.  Results: Development of “communications plan in a box” that provides guidelines and templates for the successful development of wind farm projects.

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