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FIFA Extranet - Empowering Users with Flexibility, Control, and Efficiency


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At FIFA, the existing discrete system architecture and the inability to have a dashboard view of the daily reports from multiple venues for
managers was posing a hindrance for better decision-making. The inability to share information with the targeted users distributed across the globe was also a challenge for FIFA.Read the case study to know how Mahindra Satyam helped FIFA overcome this challenge.

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FIFA Extranet - Empowering Users with Flexibility, Control, and Efficiency

  1. 1. FIFA Extranet - Empowering Users with Flexibility, Control, and Efficiency In keeping with today’s business environment, enhanced interaction experience with all stakeholders—media, fans, partners, sponsors and supporters, via information sharing, collaboration, and improved communication—is very critical. This is even more critical when it pertains to the largest sporting event on the Planet, where traditional IT solutions have to be provided in a non-traditional environment. At FIFA, the existing discrete system architecture and the inability to have a dashboard view of the daily reports from multiple venues for managers was posing a hindrance for better decision-making. The inability to share information with the targeted users distributed across the globe was also a challenge for FIFA. Challenge for FIFA 2010 • Collaborating and communicating with 208 member associations (analogous to countries)and six confederations • Coordinating and managing 50,000+ media ticket requests for key events • Non-availability of a dashboard view of daily reporting from multiple venues for managers • Inability to share information with targeted users distributed across globe • Discrete System Architecture • Non-availability of a Centralized User Database and User Management System Solution • A cost-effective and scalable solution built on Episerver CMS tool with the help of other third party tools and software such as GSA, Adobe Flash Media, Strongmail to build various web2.0 enabled features • Modular Solution with a phased approach delivery model and helpdesk support Benefits • Enhanced interaction experience with partners, sponsors and supporters • Increased intra and inter department coordination to manage events through online reporting tool and other web 2.0-enabled collaborative features in extranet • Ability to launch new extranets within a week without much incremental cost • Unified user experience across extranets
  2. 2. Overcoming customizations and localization challenges was the Media Ticketing Application need of the hour The Media Ticketing Application allows media personnel from different media organizations to apply for tickets for the Overcoming the challenges of business communication and matches based on their functionality at the event. FIFA Media information dissemination over discretely managed Extranets, Officers view and approve these requests based on the Mahindra Satyam developed the FIFA Extranet and Intranet capacities and restrictions for each match. platform. The Extranet platform was a content management system that allowed FIFA not only to organize a mega event like the World The distribution module within the Media Ticketing Application Cup effectively, but also make it scalable to support localized and is flexible and allows media to collect their tickets or parking smaller events and serve as a cost-effective solution. passes ahead of the match from any of the ticketing locations across the country. In its current form, the Extranet and Intranet serves 12 FIFA departmental Extranet sites with features such as Discussion Forums, The No Show/Penalties Module allows the Media Officers to Calendar, Document Repository and News. The solution has radically track media personnel who have not turned up in spite of enhanced FIFA’s interaction experience with Partners, Sponsors and possessing approved tickets and reallocate their tickets to others Supporters. The Extranet platform also supports three transaction on the waitlist. applications, viz., the very popular Media Ticketing, Project Reporting, and Messaging Tool.
  3. 3. Flexible yet robust application leaves end-users delighted Golden Ball Polling Application The Extranet platform provides FIFA with a unified and highly Every FIFA World Cup has awards for the three best players of customizable content management solution that can be leveraged the tournament: Golden Ball, Silver Ball and the Bronze Ball. across all departments of FIFA. Each FIFA department now has Once the Technical Study Group (TSG) sends the shortlist, the complete control over defining and managing their own Extranet, voting is set up in the Media Channel Extranet where each with its own site structure, content, and user community - all accredited media can cast votes. Media can select a player in on one platform offering a unified organizational outlook and each position and these can be changed and submitted until consistent user experience. the final whistle of the finals. Mahindra Satyam has efficiently customized the application to suit A complex system of rules computes the percentage votes customer needs which resulted in increased inter- departmental and weightage for each selection and gives the results in real coordination on events and planning, thus making the Extranet time based on the votes that have been cast. platform an evolving solution catering to the changing business These results are then combined with the polling results from needs, while accelerating teamwork. to announce the winners. The Extranet solution also provides the Extranet Helpdesk Support, which ensures that appropriate levels of user and systems support is available to application users. Extranet helpdesk support is provided for key events and project milestones and follows a 24x7 model.
  4. 4. FIFA 2010 Event Management Solutions • Cost Effective Accreditation systems: Designed for over 250,000 accreditations during the World Cup • Consolidation of Volunteer Management Systems: For over 130,000 volunteers • Hosting of an Efficient Transportation System: Including all ground transport • Enhanced Space and Material Systems: Deployment of over $1 Billion of assets during the World Cup • Incorporating Robust Ticketing System: Testing and deploying the product to sell more than 3 Million tickets About Mahindra Satyam Mahindra Satyam (NYSE: SAY) is a leading global business and information technology services company that leverages deep industry and functional expertise, leading technology practices, and an advanced, global delivery model to help clients transform their highest-value business processes and improve their business performance. The Company's professionals excel in enterprise solutions, supply chain management, client relationship management, business intelligence, business process quality, engineering and product lifecycle management, and infrastructure services, among other key capabilities. Mahindra Satyam is part of the $6.3 billion Mahindra Group, a global industrial conglomerate and one of the top 10 industrial firms based in India. The Group’s interests span financial services, automotive products, trade, retail and logistics, information technology and infrastructure development. Mahindra Satyam development and delivery centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia, Singapore, and Australia serve numerous clients, including many Fortune 500 organizations. Contact To know more, write to