Mahindra launches ‘Genio DC’ – its Premium Double Cabin Pick Up

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• Genio DC aimed at unique transportation needs of SMEs and businessmen across India
• Provides the dual benefit of being an efficient cargo and comfortable passenger mover
• CRDe technology, international styling, luxurious business class interiors and car-like features to provide superior comforts
• Competitively priced at Rs. 5.46 lakh (ex-showroom Karnataka , BS3 ) for base version & Rs. 5.95 lakh (ex-showroom Karnataka, BS3 ) for high end version
• Set to create a benchmark in the pickup category

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Mahindra launches ‘Genio DC’ – its Premium Double Cabin Pick Up

  1. 1. Press Release For Immediate Publication Mahindra launches ‘Genio DC’ – its Premium Double Cabin Pick Up Genio DC aimed at unique transportation needs of SMEs and businessmen across India Provides the dual benefit of being an efficient cargo and comfortable passenger mover CRDe technology, international styling, luxurious business class interiors and car-like features to provide superior comforts Competitively priced at Rs. 5.46 lakh (ex-showroom Karnataka , BS3 ) for base version & Rs. 5.95 lakh (ex-showroom Karnataka, BS3 ) for high end version Set to create a benchmark in the pickup categoryJuly 6, 2011 Bengaluru: Mahindra & Mahindra Ltd., a part of the US $12.5 billion MahindraGroup, today announced the launch of the Genio DC, its premium next generation double cabinpick up. Developed to cater to the evolved needs of the small and medium entrepreneurs(SMEs) and businessmen alike, the Genio DC promises both efficient cargo movement andluxurious cabin comforts for passenger travel. It is competitively priced at Rs. 5.46 lakh (ex-showroom Karnataka, BS3 ) for the base version.The fourth product to roll out of Mahindra’s state-of-the-art Chakan plant, the Genio DC takesahead the equity of the Genio brand, with a build and finish quality unseen amongst pick ups inIndia. The international styling, luxurious interiors, business class comfort, class leadingconvenience features and enhanced safety features of the Genio DC are one of its kindofferings in the segment. It offers a power packed performance with its mDI CRDe 4 Cylinderengine which is equipped with 75 HP power and 220 Nm torque, adjustable power steering,allowing it to handle any kind of load and terrain with ease. In addition, the country’s mostadvanced 4+1 seater double cabin pick up comes with a 2 din Music System and PowerWindows, thereby offering a pleasurable drive for the consumer.Speaking at the launch, Mr. Vivek Nayer, Senior Vice President, Marketing, AutomotiveDivision, Mahindra & Mahindra Ltd., said, “Being the leader in the pick-up segment, the onus ison us to offer superior products to our customers to elevate their status & lifestyle. The GenioDC is a high-end premium double cabin pick up designed to match the evolved needs ofbusinessmen both as an efficient cargo mover as well as provide premium comfort forpassengers”.
  2. 2. Mr. Nayer further added, “Karnataka is a very important market for us and here is a vehiclewhich is an ideal choice for businessmen who are looking beyond just a cargo moving pick upand need to travel for business purposes. Packed with several utility, technology and comfortfeatures, the Genio DC creates a new benchmark. Going forward we shall continue to raise thebar in the industry with our superior product offerings.”About the Genio Double CabinBenefits:International Looks & StyleGenio DC comes with a build and finish quality which is unseen on Indian roads in commercialvehicles. The styling of the vehicle impresses on the point that it is world class in design andlooks. The unique grill design and aggressive bumper lends a complete UV look to the vehicle.Metallic colours of the vehicle enhances the appeal and the interiors of the vehicle sets abenchmark for itself.Business Class ComfortGenio DC VX the high end version truly displays comfort and convenience of business classtravel and has several features to offer the same. It has a very comfortable seating arrangementfor five passengers with the front recline able bucket seats with head rests making even thelongest drives pleasurable and fatigue free. It offers adjustable power steering and very roomycabin space. The 2 din music system is an ideal companion during traffic snarls and long drivesalike. The Independent front suspension helps in absorbing shocks on Indian roads. Featureslike car like gear shift, ride quality of a car, wider and bigger windscreen and doors make thedrive and ride in the Genio DC a unique experience.Class Leading Convenience FeaturesGenio DC VX offers several utility features enabling people to work on their business needs onthe move. It comes with an integrated floor console which has a mobile changing point, bottleholder, cup holder and a coin holder among other features. The stylish door trim gives a feelingof a high end MPV or SUV with a designated place for magazines and a cold drink. There arescuff plates provided at the floor edge to give a neat look to the vehicle. Power windows,central locking, key less entry, ‘follow me home light’ instrument cluster with RPM meter aresome of the other features which provide a complete business class like experience in thevehicle.It has the shortest turning radius among pickups of 6.15 meters which help negotiate any kindof narrow lane. Measuring distance and mileage is very easy as it has an in built trip meter inthe instrument cluster.
  3. 3. PerformanceGenio DC VX offers power packed performance as it comes with mDI CRDe Engine. Its 75 HPpower and 220 Nm Torque with a top speed of 120 km/hr is capable of handling any kind ofload and terrain. It also has a 1st time flat bed cargo body in double cabin pick-ups in thecountry which will allow utility of the entire space in the cargo bodyTechnology & SafetyGenio DC VX is far ahead of its contemporaries in terms of technology and safety features.Because of the mDI CRDe technology, the oil change interval of the vehicle is 20000 kms. It hasLSPV brakes which adjusts the braking pressure depending on the load of the vehicle. For the 1 sttime, the Genio DC is offering ELR seat belts for the safety of driver & passengers. It’s vehicleimmobiliser allows the consumer the safety of his vehicle engine not being started without theoriginal key, even while the car is miles away from him.The Genio DC has a door open warning lamp, child lock and high mounting stop lamp to aidfurther safety. It comes fitted with radial tubeless tyres which is an added safety highlight toensure that tyres does not burst in case of a puncture especially when a vehicle is on thehighwayAbout The Mahindra GroupThe Mahindra Group focuses on enabling people to rise. Mahindra operates in the keyindustries that drive economic growth, enjoying a leadership position in tractors, utilityvehicles, information technology and vacation ownership. Mahindra has a presence in theautomotive industry, agribusiness, aerospace, components, consulting services, defence,energy, financial services, industrial equipment, logistics, real estate, retail, steel and twowheelers.A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than119,900 people in over 100 countries.In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and mostpowerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in theautomobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in theCredit Suisse Great Brands of Tomorrow.Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturerto feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, createdby the Carbon Disclosure Project (CDP).In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
  4. 4. For further information, please visit www.mahindra.comConnect with us on www.facebook.com/mahindragroupMs. Roma BalwaniSenior Vice President & Group Head, Corporate CommunicationsMahindra & Mahindra Ltd.Phone: (+91-22) 2490 1441Fax: (+91-22) 2490 0830Email: balwani.roma@mahindra.com

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