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Mahindra Two Wheelers Ltd, a part of the US $ 12.5 billion Mahindra Group, achieved 147% growth in Kerala in May 2011.
“The growth experienced by Mahindra 2 Wheelers in Kerala is largely because of the fact that there has been a good acceptance for our brands since launch. The quality, reliability and durability of our products have played a major role in this. We have also done some innovative brand building and brand experiential activities over the last one year that has paid us dividends. Our network has also improved in the last one year. Our channel partners have contributed significantly to build a strong Mahindra 2 Wheeler brand in Kerala,” said Mr. Devendra Shinde, Vice President Marketing, Mahindra 2 Wheelers.