Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Marketing For MBA Students presentation

109 views

Published on

Overview of Digital marketing for MBA students. #Digitalmarketing, its types, future opportunities with digital marketing. Perfect Digital marketing presentaion for #MBAStudents.

Published in: Marketing
  • Be the first to comment

Digital Marketing For MBA Students presentation

  1. 1. Presented by : Mahesh Wagh
  2. 2. WHAT IS DIGITAL MARKETING?  Digital Marketing is Promoting or Creating brand awareness using internet. Or  The Marketing of products or services using digital channels to reach consumers. Or  It is the process of building and maintaining customer relation through online activities to facilitate the exchange of ideas, product, and services that satisfies both parties goal.
  3. 3. DIGITAL MARKETING OBJECTIVES  Most digital marketing strategies and campaign have following 5 objectives. 1. Reaching the right audience 2. To engaged with audience 3. To motivate audience to take right action 4. Efficient spending on campaign 5. ROI  Digital marketing is about generating sales or capturing leads from customers that are searching for answers on Internet.
  4. 4. DIGITAL MARKETING MEDIUMS Medium’s Search Engines Websites Social Media Mobile Apps Email Inbound
  5. 5. WHY DIGITAL MARKETING?  Worlds Population is 7.5 billion  Global Internet Users 51% of worlds population i.e 3.2 billion.  It’s not possible to captured this much audience by Traditional marketing.
  6. 6. TRADITIONAL VS DIGITAL Factor Traditional Digital Reach Limited Area Global Targeting Not Specific Very Specific Price Very Expensive Not Expensive ROI Not Guaranteed Guaranteed
  7. 7. DIGITAL MARKETING TYPES
  8. 8. DIGITAL MARKETING MEASUREMENT  Calculation ROI (Return on Investment) = [(Payback – Investment)/ Investment]  Many tools are available to calculate ROI and to measure the effectiveness of Digital marketing campaign  ROI tools 1. Google analytics 2. Google webmaster tools 3. Google adwords 4. Social media monitoring tools
  9. 9. CAREER OPPORTUNITIES Digital Marketer Entrepreneur Start your own business Professional Job Work in company Free Lancer Work on Individual project Online Earning Earn from Adsense /Affiliate
  10. 10. THANK YOU..!!

×