Pesticides are broadly classified into four major
herbicides and rodenticides.
In India, crops are affected by over 200 major pests,
100 plant diseases, hundreds of weeds and other
pests like nematodes, harmful Insects and rodents.
These days pesticide is the most important input
sustainable development of agriculture.
Sumitomo chemical established in
September 22, 1913 to manufacture
fertilizer from sulfur di oxide
emitted from smelting operation at
the Besshi copper mine in Nihama,
with the aim of solving Environment
problem caused by the emission.
Where we are
1.Bayer (Germany) - $7,458 m
2.Syngenta (Switzerland) - $7,285 m
3.BASF (Germany) - $4,297 m
4.Dow Agro Sciences (USA) - $3,779 m
5.Monsanto (USA) - $3,599 m
6.DuPont (USA) - $2,369 m
To study the promotional strategy of
Sumitomo limited in U.P.
To study of farmers and dealers expectations
To Know the perception of sumitomo
company in farmers minds.
To find out the market potential of
sumitomo’s products in the market.
SUMITOMO INDIA LTD
Sumitomo chemical is working at the root level
and achieving the desire goal in insecticides
Organization is working on both ways
(2) PUSH PROCESS
creating a mass
of dealership in
U.P. for its product
Dealers list in Lakhimpur
Name Firm’s name Village Contact no.
Rupendr singh Dashmesh fertilizer Maheva ganj 9838588565
Om beej bhandaar Maheva ganj 9918525499
Susheel verma Krishi seva kendra Rangeela nagar 9936164101
Sateesh kumar Kumar khad
Rajesh giri Giri fertilizer Kaasta 9838155140
Ram verma Shivram fertilizer Lagucha 9451237308
Vijay singh Patel fertilizer Amritaganj 9838002520
Kriishna pal siingh Balaji pesticide Bhoolanpur 9554355135
Ashok verma New verma
Dealers list in GOLA
Name firm’s name village Contact no.
Ajay gupta Gupta beej ghar Gola 9984479805
Baldev singh Gurunanak khad
Peparia dhani 9453938499
Gurbaaj singh Dashmesh
Peparia dhani _
Balraj singh Singh krishi
Bablu gupta Gupta fertilizer Mohammadi 9453897645
Shyam kumar Shyam pesticides Mohammadi 9559933512
Rupram Kisan fertilizer Ganeshpur 8756587050
Dealers Expectation from
Improve credit policy
Improve field staff
Keep limited dealers
(F) Advertisement van
These vans are working in
All India as well as in U.P.
meet the farmers and
aware them for the
These vans carry also
Farmers Details formate
Leaf all By
Farmers Expectation from
Strength- Due to the good response sumitomo
is making a possitive value in the minds of
Sumitomo’s product LEADER made a high
recognition in consumers minds.
Quick response of company provide a great
energy to field level workers.
SUMITAZ 4% G.R. Is now a reliable product
Sumitomo chemical is working specially on
pesticides not for weedcides and Farmers are
also interested in weedicides too.
Being the top 10 Insecticide company in the
world it takes long procedure for make a
Lack of staff members.
Sumitomo is working in selected area in U.p.
and can increase in working Area.
Organization should try to contact with
Sugar mill for Increasing the sells.
Organization can held farmers fairs in District
Sumitomo can work on remaining area in
fertilizer and bio-fertilizer besides
Organization has a Chain of rival like, Bayer,
Dupont, Syngenta, UPL(Unoted Phosphorus
limited), Makhtesim agan and so on.
These all Insecticides have the alternative
products of sumitomo like Dantotsu v/s
Sumitomo should use the rhythm words like
Bayer crop science, UPL and so on
i.e. Topstar ki fuhaar , Faslon me Chamatkaar.
UPL ka jhatka, Gulli danda latka.
Sumitomo also should use the printed Polly bag
as a promotion strategies.
Use of audio cliping before local song.
U.P. has a lots of potential so company should
work in all over U.P.
Sumitomo chemical has introduced a new
technique in insecticide sector and using a very
latest technique in the world.
Sumitomo developed a technique which is
dangerous only for Hemoglobin free insects,
which is definitely appriciateable and Pheretima
posthuma is sure safe by these products.
Company should improve farmers meeting
and free sampling to promotes it’s products.