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Summary: Landscape of medical practice has undergone profound change. Patients are proactively seeking healthcare and therefore doctors, hospitals and diagnostic services providers also need to proactively market their services to their proactive consumers.
Author: Varun Jain is a qualified engineer. He completed his B. tech in 2011 from Delhi College of Engineering. Thereafter he worked for Deloitte Consulting, Hyderabad. But within a short span he realized that a job is not something he is really interested in. He wanted to set out as an independent but innovative entrepreneur. He expressed his thoughts before his family and with due family support he launched http://curatio.in in September 2012 as an Online Healthcare Marketing Hub.