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  1. 1. The Aditya Birla Group, Indias first multinationalcorporation, traces its origins back to the tiny villageof Pilani in the Rajasthan desert, where Seth ShivNarayan Birla started cotton trading operations in1857. Today, the Groups footprint extends to 27countries and its revenues are US$ 29 billion. Weretrace the highlights of this remarkable journey,starting from the present:2011:: The Government of India will bestow the Padma Bhushan Award on Mrs. Rajashree Birla for her exemplary contribution in the area of ‘Social Work’.The Padma Bhushan is among the highest civilian awards in India and will be conferred on Mrs Birla at a special ceremony in March 2011.2010:: Ultratechs Concern for Health project awarded the Asian Corporate Social Responsibility Award by the Asian Institute of Management Centre for Corporate Social Responsibility.:: Hindalco ranked ninth across industries on Forbes Asias Fab 50 companies list of Asias 50 most valued companies.:: Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development receives
  2. 2. Hello Hall of Fame award for Exemplary Philanthropist of the year from Worldwide Media Goups Hello celebrity:: Indian Rayon, Veraval (a division of Aditya Birla Nuvo) is awarded The Rajiv Gandhi Environment Award for Clean Technologies by The Ministry of Environment and Forests, Government of India.:: Mr. Kumar Mangalam Birla, Chairman of the Group, presented the All India Management Association (AIMA) Managing India Award 2010 for Business Leader of the Year. AIMA confers these awards to persons who are “exemplary leaders who have made a fundamental difference”.:: Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development, awarded the Global Golden Peacock Life Time Achievement Award for Community Development for the year 2010 for "Outstanding Contribution Towards Community Development and Social Welfare".:: Hindalco and Birla White declared winners in the Golden Peacock Awards for Corporate Social Responsibility 2010 by an eminent international jury, headed by Justice P.M. Bhagwati, the erstwhile Chief Justice of India.:: The Aditya Birla Centre for Community Initiatives and Rural Development team up with Columbia Universitys research centre, the Columbia Global Centers Earth Institute in Mumbai, to become its principal partner. The Earth Institutes goal is to help achieve sustainable
  3. 3. development primarily by expanding peoples understanding of the earth as one integrated system.2009:: Grasims pulp and fibre division wins the highly prestigious Asian CSR Award. The Asian CSR Awards, Asias Premier CSR Awards program, is a project of the Asian Institute of Management, Manila.:: The Ministry of Labor and Social Welfare, Government of Thailand confers “The Best Labor Relations and Welfare Award, 2009” on Indo Thai Synthetic Company Limited.:: Birla Sun Life Mutual Fund named "The Asset Management Company of the Year, India", by the Hong Kong based magazine, The Asset, in the country awards category of their "Triple A Investment Performance Awards 2009".:: CNBC TV18 Crisil recognises Birla Sun Life Mutual Fund as "The Mutual Fund House of the Year" in 2008 and 2009 (for 2007 and 2008), creating history as the only fund house to have won this recognition in two consecutive years.:: Birla Sun Life Mutual Fund named the best "Onshore Fund House — India" by Hong Kong based magazine, The Asian Investor, at the Investment Performance Awards 2009.:: Rajiv Gandhi Award for Eminence in Social Field, 2009 conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya
  4. 4. Scindia (Union Minister of State, Commerce & Industry) on 19 August 2009. The award recognises Mrs. Birlas pathbreaking work among the poor, more so in Indias villages, carried out through the Aditya Birla Centre for Community Initiatives and Rural Development.:: Idea Cellular wins the Economic Times "Emerging Company of the Year Award for 2009".:: Vikram Cement and Aditya Cement wins the Federation of Indian Mineral and Industries "Social Awareness Award for the year 2008-09".:: Readers Digest Pegasus Star Award conferred on Hindalco in recognition of work that truly exemplifies the highest values of society and corporate leadership for social responsibility and sustainable development initiatives. Mrs. Rajashree Birla who spearheads all the Groups social projects received this much coveted award on behalf of Hindalco from Mr. Arun Jaitley, MP, Rajya Sabha, on 21 January 2009 in Delhi.2008:: The President of India, Mrs. Pratibha Patil confers the much coveted Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials.
  5. 5. 2007:: The Aditya Birla Group honoured with the India Today Groups Readers Digest Gold award in recognition of the work that truly exemplifies the highest values of society as well as those of Readers Digest. The award was received by Mrs. Rajashree Birla, Chairperson, Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social Responsibility Awards 2007 function.:: Hindalco awarded the CII - Sorabji Green Business Centre "National Award for Excellence in Water Management 2007".:: In May 2007, Novelis becomes a Hindalco subsidiary with the completion of the acquisition process. The transaction makes Hindalco the worlds largest aluminum rolling company and one of the biggest producers of primary aluminum in Asia, as well as being Indias leading copper producer.2006:: Hindalco enters into a joint venture with Almex USA Inc.:: TransWorks Information Services announces success of bid to acquire Minacs Worldwide.:: Grasim Industries Limited, India; Thai Rayon Public Company Limited, Thailand; and P.T. Indo Bharat Rayon, Indonesia, form a JV with Hubei Jing Wei Chemical Fibre
  6. 6. Company, China, for VSF.2005:: Indian Rayon re-christened as Aditya Birla Nuvo.:: Aditya Birla Group to set up a world-class aluminium project in Orissa.:: The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic Pulp Mill, Canada.2004:: Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman.:: Completion of the implementation process to demerge the cement business of L&T and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech.:: Grasim, Nagda, receives the FICCI Annual Award 2003-2004 in recognition of corporate initiaitve in rural development.:: Aditya Birla Chemicals (India) Limited, Rehla, Jharkhand, receives the FICCI Annual Award 2003-2004 in recognition of corporate initiative in family welfare.:: Hindalco recieves India CFO Award 2004 for excellence in finance in a large corporate.:: Scheme of Arrangement announced to merge Indal with
  7. 7. Hindalco.:: Indian Rayon completes its brownfield expansion of 40,000tpa at Hi-Tech Carbon, Gummidipundi, taking total capacity to 1,60,000tpa.:: Deming Award for Indo Gulf.:: Indal won FICCI Award 2002-2003 for Corporate Initiative in Rural Development.2003:: Mr. Kumar Mangalam Birla, Chairman of the Group, selected as Business Indias Businessman of the Year - 2003.:: Mr. Kumar Mangalam Birla selected as The Economic Times Business Leader of the year.:: The Group is ranked 16th in Indias first ever survey of Great places to work in, published in Business World magazine. The Groups joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study.:: The Group is ranked 20th in a study on the Best Employers in India, conducted by Hewitt Associates and Business Today.:: Hindalco receives the Asian CSR Award for its "Rural Poverty Alleviation Programme". The Asian CSR Awards are Asias premier awards programme on corporate social responsibility.
  8. 8. :: The Group acquires the Mount Gordon Copper mines in Australia, another strategic step in becoming a globally competitive copper player.:: Liaoning Birla Carbon, the Groups first carbon black company in China, is incorporated.:: Indian Rayon acquires TransWorks, a leading Indian ITES / BPO company.:: The board of engineering major Larsen & Toubro Ltd (L&T) decides to demerge its cement business into a separate cement company (CemCo), in which L&T will retain 20 per cent of its equity with the balance to be distributed to their shareholders in proportion to their shareholding in L&T. As a consequence, Grasim to acquire an 8.5 per cent equity stake from L&T and then make an open offer for 30 per cent of the equity of CemCo, to acquire management control of CemCo.:: The Group divests its entire 37.38 per cent equity stake in Mangalore Refineries and Petrochemicals Ltd (MRPL) to the Oil and Natural Gas Corporation (ONGC).:: Birla Copper acquires the Nifty Copper Mines in Australia, as part of a strategic plan to make the company an integrated copper producer, and source raw material for its copper smelter at Dahej, Gujarat.:: Indian Rayon formally launches its insulators joint venture with NGK Insulators Ltd., Japan, christening it as "Birla NGK Insulators Private Limited.
  9. 9. :: Birla Copper, a strategic business unit of Hindalco, is accorded London Metal Exchange (LME) registration. Its copper cathodes are approved as Grade A copper brand by LME.2002 :: The Grasim board approves an open offer for purchase of up to 20 per cent of the equity of L&T, in accordance with the provisions and guidelines issued by the Securities & Exchange Board of India Regulations, 1997.:: Grasim increases stake in L&T to 14.15 per cent (351.84 lakh shares).:: Landmark corporate restructuring of Hindalco and Indo Gulf. The fertiliser business of Indo Gulf to be demerged into a separate company called Indo Gulf Fertilisers. Indo Gulfs copper business to be merged with Hindalco, creating a non-ferrous metals powerhouse.:: Grasim divests its Gwalior unit to Melodeon Exports Limited, and consolidated textile operations at a single location in Bhiwani, MP, which will manufacture both Grasim and Graviera brands.:: PSI Data Systems acquires Birla Technologies Ltd, bringing the Group IT services business under one umbrella.:: Indal acquires a controlling stake in Anapurna Foils Ltd (AFL), to augment its position in the foil and packaging sectors. Subsequently AFL is merged with Indal.
  10. 10. 2001:: Grasim acquires 2.50 crore shares – representing just over 10 per cent of the equity – in L&T from Reliance Industries Ltd.:: Birla Consultancy & Software Services spun off; becomes a separate entity called Birla Technologies Ltd.:: Indian Rayon acquires a stake in PSI Data Systems, in one of the largest cash transactions in the Indian technology sector.:: Grasim closes its pulp plant at Mavoor as a part of its restructuring initiatives.2000:: Indian Rayon acquires Madura Garments and selected overseas brand rights, taking the Group to the top of the league in the branded apparels sector.:: The Group forays into e-business through a strategic alliance of its software arm, Birla Software and Consultancy Services (BCSS), with Lawson Software (USA).:: Gyanodaya, the Institute of Management Learning of the Aditya Birla Group, inaugurated.:: Hindalco acquires Indal. The Indal board is reconstituted. Mr Kumar Mangalam Birla became Indals new chairman. The Group holding went up to 74.6 per cent, and further increased to 96 per cent in FY03.
  11. 11. :: The Insurance Regulatory Development Authority (IRDA) grants registration in principle to Birla Sun Life Insurance Company.:: Indian Rayon acquires major world rights for international apparel brands Louis Philippe, Allen Solly and Peter England.:: The Group announces its intention to launch a 450 MW Green Power Project in Karnataka .:: The merger of Birla AT&T and Tata Cellular is completed.1999:: A joint venture with financial services major Sun Life of Canada is inked, as part of the overall restructuring of the Groups financial services business.1998:: The Group forms a 50:50 joint venture company with Tembec Inc. of Canada, called A.V. Cell Inc., to supply pulp for the Groups VSF operations.:: Grasim acquires Dharani Cement and Shree Digvijay Cement to consolidate the Groups leadership position in cement.:: The cement businesses of Indian Rayon and Grasim are consolidated into a single division of Grasim – the biggest restructuring ever by any corporate entity in India.:: The Group forays into copper with the commissioning of Indo Gulfs copper smelter – the largest of its kind in India.
  12. 12. :: Thai Organic Chemicals begins commercial operations of chlor-alkali and epichlorohydrin.1996:: To honour the memory of the late Aditya Birla, a new corporate logo – Aditya, the rising sun – is launched.:: All Group companies are consolidated under the umbrella of the Aditya Birla Group, led by Mr Kumar Mangalam Birla.:: P.T. Indo Liberty Textiles is incorporated to manufacture yarn in Indonesia.1995:: The Group enters the telecommunications sector through a joint venture with AT&T (USA).:: Thai Sulphites & Chemicals is incorporated to manufacture sodium sulphite and sodium metabisulphite.1994:: The Birla Growth Fund is renamed Birla Global Finance Limited, as its span of operations expands.:: Alexandria Carbon Black, the Groups first joint venture with the Egyptian government, is established.1992:: Thai Epoxy and Allied Products commences production of
  13. 13. epoxy resins in Thailand.1991:: Pan Century Oleochemicals commences production of fatty acids and glycerine in Malaysia.1990:: Mr. Kumar Mangalam Birla gets actively involved in the Groups operations.1989:: Thai Peroxide commences manufacturing of hygrogen peroxide solutions in Thailand.1988:: The government liberalises the petroleum industry. The Aditya Birla Group enters into a joint venture with Hindustan Petroleum Corporation Ltd to set up a three- million-tonne refinery, Mangalore Refineries and Petrochemicals Ltd (MRPL), at Mangalore, Karnataka.1987:: Indian Rayon is renamed Indian Rayon and Industries Limited (IRIL), to reflect its wide horizon of activities.
  14. 14. :: Thai Acrylic Fibre is incorporated to produce fibre and tow.1986:: The Birla Growth Fund set up to finance industrial equipment, plants and machinery, and consumer durables, as well as for stock market operations.1985:: Indias first gas-based fertiliser plant in the private sector – Indo Gulf – goes on stream at Jagdishpur, UP.1984:: Thai Polyphosphates and Chemicals commences production of sodium phosphates in Thailand.1982:: P.T Indo Bharat Rayon established. It was the first producer of Viscose Staple Fibre in Indonesia.1978:: Thai Carbon Black, the Groups first carbon black company incorporated in Thailand.1977
  15. 15. :: Pan Century Edible Oils incorporated in Malaysia. It went on to become the worlds largest single-location palm oil refinery.1975:: The Indo Phil Group of companies, the first Indo-Filipino joint venture commences production of spun yarn.1974:: Thai Rayon, the Groups Viscose Rayon Staple Fibre business incorporated in Thailand.1973:: P.T. Elegant Textiles established to manufacture spun yarn. It marked the Groups first venture in Indonesia.1969:: Mr. Aditya Birla sets up Indo Thai Synthetics Company Ltd, the Groups first overseas company.1967:: Hindalco sets up a captive power plant at Renusagar – a significant strategic move.
  16. 16. 1966:: The Indian Rayon Corporation Ltd is acquired.1965:: Mr. Aditya Birla, grandson of the legendary Ghanshyamdas Birla, starts the Eastern Spinning Mills & Industries.1962:: Hindalco commences production at its aluminium complex at Renukoot, UP.1958:: Hindalco is incorporated.1947:: Grasim is incorporated. It commences operations with a small rayon weaving unit at Gwalior, MP.1919:: Ghanshyamdas Birla, grandson of Shiv Narayan Birla, sets up the first Birla jute mill, marking his entry into the manufacturing sector. Rapid business expansion followed.1857:: The foundation of the Birla Group of Companies laid by
  17. 17. Seth Shiv Narayan Birla – cotton trading operations commenced at Pilani, Rajasthan.Globally, the Aditya Birla Group is::: A metals powerhouse, among the worlds most cost- efficient aluminium and copper producers. Hindalco-Novelis is the largest aluminium rolling company. It is one of the three biggest producers of primary aluminium in Asia, with the largest single location copper smelter
  18. 18. :: No.1 in viscose staple fibre:: The fourth-largest producer of insulators:: The fourth-largest producer of carbon black:: The fifth-largest producer of acrylic fibre:: The eighth-largest cement producer:: Among the best energy-efficient fertiliser plantsIn India::: One of the leading cement producers:: The top fashion (branded apparel) and lifestyle player:: The second-largest producer of viscose filament yarn:: The second-largest in the chlor-alkali sector:: Among the top four mobile telephony companies:: Among top 10 Indian BPO companies by revenue size:: A leading player in life insurance and asset management:: Among the top three supermarket chains in the retail businessBeyond businessTranscending business for over 50 years now, the Grouphas been and continues to be involved in meaningfulwelfare-driven initiatives that distinctly impact the quality
  19. 19. of life of the weaker sections of society in India, South-East Asia and Egypt.In India, the Groups social projects span 2,500 villages. Itreaches out to seven million people annually through theAditya Birla Centre for Community Initiatives and RuralDevelopment, spearheaded by Mrs. Rajashree Birla. Itsfocus is healthcare, education, sustainable livelihood,infrastructure and espousing social causes.The Group runs 42 schools, which provide quality educationto over 45,000 children in Indias interiors. Of these, over18,000 children receive free education. An additional8,000 students receive merit scholarships. Likewise at its18 hospitals in India, more than a million patients are givenextremely subsidised medical care. To embed corporatesocial responsibility as a way of life in organisations, theGroup has set up the FICCI – Aditya Birla CSR Centre forExcellence, in Delhi.The Group transcends the conventional barriers ofbusiness and reaches out to the marginalised because ofits conviction of bringing in a more equitable society.Our Vision
  20. 20. To be a premium global conglomeratewith a clear focus on each business.Our MissionTo deliver superior value to our customers,shareholders, employees andsociety at large.Our Values Integrity Commitment Passion Seamlessness SpeedOur focus areasOur rural development activities span five key areas and oursingle-minded goal here is to help build model villages that canstand on their own feet. Our focus areas are healthcare,
  21. 21. education, sustainable livelihood, infrastructure and espousingsocial causes.
  22. 22. EducationBalwadis (pre-school)Adult educationNon-formal educationContinuing educationScholarships for girls,merit and technicaleducation
  23. 23. Health and familywelfareMobile clinics -doctors visit oncea weekMedical camps -general and issue-basedHealth training andawarenessSanitation -
  24. 24. toilets, training,smokeless chullahs,biogasSafe drinkingwaterMother and childhealthReproductivehealthAwareness building
  25. 25. Sustainabledevelopment andlivelihood andagriculture andwatersheddevelopmentSelf-help groupsSGSY - dairy,readymade garments,jute project, basketmaking, aggarbatimaking, bee keeping,durrie making.Check dam
  26. 26. IrrigationLand developmentSoil and waterconservationPasture developmentSocial forestry/plantation activities/nurseryHorticultureFarmer training
  27. 27. InfrastructuredevelopmentRoadsDamsCommunity centresHousesCulvertsElectricity
  28. 28. Health centresWater channelsSchools
  29. 29. Social causesWidow / dowry-lessmass marriagesWomen empowermentAwareness drives onknowledge, attitudeand practices
  30. 30. About UsThe Aditya Birla Schools offer co-educational Primary Education, CBSE Boardand State Board affiliated Higher Secondary Education in 11 statesacross India. What started out as an Employee Wellness exercise is nowbuilding surrounding communities in these states. Currently 40500 studentsreceive holistic education in various schools across India. One of the key focusareas of the Group is education. Whether through Aditya Birla Schools orcommunity welfare programmes. The Group has set aside an annual budget ofRs.20 crore to educate children of Group employees at various units and theneighbouring villagesVisionTo provide holistic education that seeks to realize every student’s potentialand enriches the community around itMissionTo make education relevant, meaningful and interesting so that our studentsare ready to meet the challenges of an ever changing global environmentSchool PhilosophyThe Aditya Birla Schools believe that schools must be vibrant centres oflearning. Which is why education is not limited to academic excellence, but alsoextends to life enriching fields like music and sportWe believe that students learn best under an atmosphere that is open, caringand conducive to learning. And that, collaboration between students, parents,teachers and management can together build communities, strengtheneducational opportunities and develop strong value systemsCode of ConductAll staff members of the Aditya Birla Schools will conduct themselves withintegrity in their public and private lives. They will lead by example. Teacherswill attend to their duties with care and commitment, be punctual inattendance, be dignified in their behaviour and will fulfill the responsibilitiesgiven to them by the school authorities. They will abide by the rules and
  31. 31. ONE MAN’S DREAM, EVERY MAN’S HOPEAditya Birla Memorial Hospital (ABMH) is a multi-specialitymedical centre located at Pimpri-Chinchwad in the westIndian state of Maharashtra. The quaternary healthcarecentre provides high quality and cost-effective medicalservices. A tribute to the visionary founder of the AdityaBirla Group, the hospital fulfils the late Mr. Aditya VikramBirla’s dream of building a world-class healthcare facility inIndia.Aditya Birla Memorial Hospital – A REPSONSIBLE CITIZEN
  32. 32. • Aditya Birla Memorial Hospital believes that, as a socially responsible organization, it should encourage the development of society and play an active role in the development. • That is, the ABMH aims to contribute to society by helping to further the development in many worthwhile social causes. • We strive to be consistent and systematic in carrying out our social contribution activities.HUMAN RESOURCE DEVELOPMENT :-The future success of any organization relies on theability to manage a diverse body of talent thatbrings innovative ideas, perspectives and views towork. The challenge and problems of workplacediversity is turned into a strategic asset if anorganization is able to capitalize on the availabletalents and your Company continuously workstowards achieving this objective. The total numberof employees as on March 31, 2007 was 684 asagainst 573 employees at end of previous year. The
  33. 33. attrition rate of the Company has reduced to 18% asagainst last year’s rate of 24%. Your Company plansto increase its thrust on human resourcedevelopment with ‘Peoplecentricity’ as its HumanResource theme in FY 07-08 across the globe. YourCompany has taken several initiatives to retain andgroom talent at all levels of the organisation.Among Human Resources initiatives taken during theFY 2007- 08 to retain and groom talent are:1. Created new channels of communication.2. Geography wise HR partners to aid employee interaction.3. PSI Buddies for all new hires on their date of joiningtheorganization.4. Initiated Speak your Mind : projects interface with HR.
  34. 34. 5. Various spot awards and informal rewards recognizingdeserving PSIans.6. Training boot camp for freshers.7. Strengthen the Training and Competency function,introducing the Monthly training calendars.8. Employee integration activities to foster fun atworkplace.9. Routine medical check ups of project team members.PURPOSE OF HR POLICIES:-HR policies allow an organisation to be clear with employeeson:• The nature of the organisation• What they should expect from the company• What the company expects of them
  35. 35. • How policies and procedures work at your company• What is acceptable and unacceptable behaviour• The consequences of unacceptable behaviourHR POLICIES OF ADITYA BIRLA GROUPDrug-Free WorkplaceThe use and misuse of drugs and alcohol canthreaten Company ABC and its clients. Thepossession, use or sale of illegal drugs, (includingdrug paraphernalia) is prohibited. The misuse of any
  36. 36. legal drugs and/or the use of alcohol, while onCompany time or during breaks or meals, is strictlyprohibited.Any employee under the influence ofalcohol or drugs that may impair judgment,performance or thesafety of the employee or others while on Companyproperty, Company business, or during work hours, issubject to discipline including termination.Employees are required to promptly notify CompanyABC if they are taking any medication that mayaffect their judgment, performance or behavior.Group Gowth policy :Having an aggressive growth plan with structured peopleprocesses that provide flexibility for individual creativityhas worked well for the Group, says Misra. "Theorganisations strength has been its high quality talent and
  37. 37. strong financials, which help to further build on theirleadership positions; and the freedom for employees tocharter their career path of choice across businessesspread across 20 countries in six continents where AdityaBirla Group has a presence."Standards of Professional Conduct:The Employer ABC Code of Professional Responsibilityprovides that employees shall:• Comply with and abide by all rules and regulations.• Comply with and abide by all State and Federal laws andregulations.• Maintain the highest professional standards.• Commit no act of forgery or alteration of ABC documentsor records.• Commit no act of theft, damage or destruction ofEmployer ABCs or property.• Cause no physical harm to any employee of ABC.• Engage in no activity that obstructs the administration ofdisciplinary procedures or review• Make no unauthorized commitments or promises bindingEmployer ABC or any of its employeesOther HR schemes:
  38. 38. Aditya Birla Group classifies its various HR initiatives overthe last five years into the following categories:recruitment and staffing, nurturing talent, performancemanagement, opportunities for learning, rewards andrecognition, Group-wide people process, quality of lifebeyond work, and integrating effectively.Development assessment centres (DACs):DACs have been designed to support managers in assessingand developing their capabilities. Over 1,200 managersacross all management levels have participated in the DACssince 2003. Post-DAC, the developmental goal for anindividual, in terms of priorities for learning anddevelopment experiences to move to the next careerstage, is captured through the individual development plan(IDP). These are monitored on a real time basis fortracking implementation on the Peoplesoft platform.Talent reviews: A three-tier annual talent review process, held at the unitlevel, business level and Group level, ensures a focusedapproach to the implementation of lDPs. The reviewdiscussions provide meaningful input into the career andsuccession planning process.
  39. 39. Talent engagement:Business heads anchor programmes aimed at developingleadership potential and are personally involved in thedesign of specific courses. Other initiatives, such as theChairmans Challenge and Ideas Unlimited, provide in depthengagement opportunities with hi-potentials.Career moves and succession plans:Three-tier succession planning ensures that there isadequate leadership bench strength for all criticalpositions. Over 300 managers have moved into identifiedbusiness critical roles at the senior and middlemanagement levels as a consequence of their individualdevelopment plans. Most business critical positions haveidentified succession plans.